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Guided by: Anand
S.Dhakade
M_COMMERCE
Presented By: Tapesh v. chalisgaonkar
What is M_Commerce?
Use of mobile devices to
Transact
Communicate
Entertain
In simple terms,
M_commerce = E_commerce + Wireless Web
Features of m-Commerce
Provision for cash deposits and withdrawals.
Ability for third parties to make deposits into a user account.
Ability to make retail purchase.
Over-the-air prepaid top-ups using the cash already in the
account.
The ability to transfer cash between users account.
Provision for bill payments.
Mobile Devices
Should be capable of
 Bar code Scanning
 Bar code Display
 to connect to a data
communication network to
transmit the necessary
information at the POS .
 The device must use an
identification method to
uniquely and correctly
identify the buyer and the
information sent by the
buyer.
Protocols Used
GSM
3G
 Enhanced Data Rate For GSM Evolution (EDGE)
 Universal Mobile Telecommunications System (UMTS)
 High-Speed Packet Access (HSPA)
Technologies
Wireless Networks (Bluetooth / Wi-Fi)
SMS
MMS
Information Providers
Global Electronic Party
Information Register
Global Data Synchronisation
Network
TRANSACTION OVERVIEW
Infrastructure and steps in the process
Transaction part I
Transaction part II
Applications
Advertising & Promotion
In-store navigation
Comparison Shopping
Information & Extended
Packaging
Store Location
Authentication
Applications
Payment
Interactive Publications
Ticketing
Cataloge shopping
Advantages
.
 More Convenience: the small size and ease of use of mobile receivers
,coupled with freedom from problems caused by infrastructure, makes
for a higher degree of user convenience.
 Expanded Reach: the presences of wireless link between the customer
and the service provider eliminates the need for a fixed interface such
as a computer for communication.
 Quick access: connecting through a mobile is faster than dial-up
connections using wire line modems.
 Instant Connectivity(2.5G): Instant connectivity or “always on” is
becoming more prevalent .
Limitations
Lack of Standards
Device Constraints
Weak processors
Limited memory
Tiny screens, poor resolutions
Mobile commerce ppt

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