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1. Four factors are most important in determining
whether companies benefit from AI
AI’s impact goes far beyond
the IT function
AI’s impact goes far beyond
the IT function
AI’s impact goes far beyond
the IT function
companies say AI is necessary
to remaining competitive
$73 mnEUROPE
$55 mnASIA PACIFIC
$80 mnNORTH AMERICA
$51 mnLATIN AMERICA
Key
Findings
Companies with the greatest revenue and cost improvements
in 2015 from their AI initiatives outspent those with the
smallest improvements by a factor of five
MEASURINGTHE IMPACT OF AI
TCS Global Trend Study
Make far bigger AI investments to remain competitive
Corporate Center
LeadersFollowers
Distribution and Logistics
Human Resources
Finance and Accounting
31%12%
20%6%
20%
35%22%
12%
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62%
Use AI across organizational functions
use the technology
in customer service32% use AI to support
the sales function29% use AI in
marketing29%
use AI in finance
and accounting27% use AI in
R&D23%
average gain
in new AI jobs
in North
America
8%
of those using AI
in finance and
accounting use it
for customer
credit checks
60%
of those using AI at
corporate level use
it to address
potential customer
payment problems
83%
of those using AI in
IT use it to ward off
hackers
69%
of those using AI in
R&D use it to create
smarter products
67%
using AI in
marketing use it to
improve media
buying
83%
leaders feel it’s important to
address layoff fears72%
Make systems
secure against
hacking
Develop systems
that continually
learn
Develop systems
that make safe and
reliable decisions
Get employees
and managers to
trust AI advice
average
gain in new
AI jobs in
Europe
10%
Automate mundane
or manual tasks
Help employees
work better
Create new jobs, some performed by AI
and others by people with new skills
By
2020
KeyKey
84% companies think AI is essential,
and nearly half see it as transformative
84% companies think AI is essential,
and nearly half see it as transformative
84% companies think AI is essential,
and nearly half see it as transformative
Average AI investments per company
are highest in North America and Europe
Average AI investments per company
are highest in North America and Europe
Average AI investments per companyAverage AI investments per company
are highest in North America and Europe
Average AI investments per company
are highest in North America and Europe
Only a few are making bold investments today,
which may trigger a competitive imbalance tomorrowwhich may trigger a competitive imbalance tomorrow
Only a few are making bold investments today,
which may trigger a competitive imbalance tomorrow
Revenue
Cost
AI is helping employees do better work,
and companies do work they couldn’t do before
AI is predicted to both
automate and create new jobs
Ensure IT does not suffer from the cobbler’s children syndromeAddress fears of job losses
Implement AI in areas that directly affect the topline
Five key characteristics define
companies with the biggest AI gains
believe IT will benefit most
from AI by 202040%
$157 mn
Leaders
$18 mn
Followers
Average
2015spend per company
Based on a survey of 835 executives in companies with average revenue
of $20 billion from 13 global industries, across four regions of the world