CONTENT, Cailin O’Neil is an award winning travel video blogger and social media influencer who has been running TravelYourself.ca for the past seven years. With a Major in Film and a background working in the Film and TV Industry, Snapchat is a natural fit for sharing her daily life, creative stories, and travels around the world to 47 countries and counting.

1. Snapchat & More:
How to Make Social Media
Video Content Work for You

8. CailinONeil

9. Snapchat stats
• Started in July 2011
• Added the Stories feature in October 2013
• Currently has 10 billion daily video views
• Valued at 16 billion (rumored 25 billion)
• 41% 18 to 34 year olds (59% younger AND older)

10. Why should YOU consider Snapchat?
• Snapchat is the MOST engaged social media platform
out there.
• Always updating, changing, and doing new things.
(Facebook copied!)
• Easier than YouTube
• It’s a great way to make a personal connection with your
audience.

11. • Snapchat isn’t just for day to day life posting
aka micro-vlogging
• You can use it in unique ways to be a
storyteller and to be creative.

12. • Use all of Snapchats tools (emojis, bitmojis,
time & date, speed, filters.)
• Use the geofilters to show people where you
are.
• Lenses to be funny, to tell a story or to freshen
you up as you write a Snapchat presentation in
the middle of the night in a lounge at the
Istanbul airport.
• Use it as a voting tool with the screenshots
function

15. **Custom Geofilters: United States, Australia, Brazil, Canada & UK

16. Good Snapchat practices to follow
• Always have a beginning, middle and an end
• Mix it up with pictures, videos, and talking head shots
• Sharing a snapcode always gets more followers then just
the name
• Share snapcode for at least 7 seconds
• Pictures should be 3-4secs, and with text 5-6
• Overall length for the day 2min 30 sec is good. However
long it takes to share what you want to share.
• Be exciting, work hard for your followers, keep them
watching and ENGAGE

17. • Try all kinds of different things to figure out
what you AND your audience like
• Be consistent
• Create a weekly content calendar to keep
yourself accountable
• Think outside of the box, use unique camera
angles
• Have extra tools like a gorilla pod and a remote
• Screenshot good comments
• HAVE FUN!

19. How to Grow Your Following
• Collaborations with other Snapchatters
•Ghostcodes
•Promoting yourself on your other channels
•Twitter chats
•Snapcode on your business card
•Stickers
•Snapchat lists on other sites
•Having a good memorable username

20. How to use Snapchat when working
with Brands
• Takeovers
• Shout outs
• As an extension of your
social media coverage
• Youtube content
• Instagram
• Internship / Ambassadorship

22. • Repurpose for YouTube/Facebook
• Fill in the black sides
• Add your logo and snapcode
YouTube.com/TravelYourself

23. Help the brand promote you
and promote them!

24. Think outside of the box
• Make a creative story
• Tie the brand into the story in unique ways
• Do giveaways
• Promote other social media channels
• Use music

26. Follow other Travel Snappers for inspiration
Adventures_asia , AdventurousKate, TaylorsTracks, HannahLogan21, MyBigFatMouth, GettingStamped, Jubunator
CaptainandClark
BackPackerBrock
DanAndMoore
Evaeec
ExpatEdna

27. Follow non-Travel people
ImNickRobertson, ChrisMonachino, WTFrankie, SamSheffer

28. Instagram & Facebook
• Snapchat isn’t for everyone. If you aren’t having fun with
it don’t force it.
• Test out Instagram stories and Facebook Live
• Instagram doesn’t have the engagement that Snapchat
does.
• There will be an update at some point to make it even
better.
• If you are going to Facebook Live, have it be longer than
5 minutes.
• You can’t chose a Facebook live Thumbnail so make sure
you start it in the good position.

29. • If you can give advance notice to your
followers for Facebook Live.
• If you don’t think you can Snapchat or
Instagram, holding people’s attention for
even longer on Facebook will be tough.
• Be prepared, have notes, get pre-asked
questions ahead of time to answer live.
• Interact with the audience but don’t get
distracted by it.

30. • Which ever way you use any of the
platforms they have a large value that you
can bring to your blog and brand
partnerships / press trips, etc.
• Use them to promote your other work and
use your work to promote them.

31. CailinONeil
TravelYourself.ca