‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪ Alexandra von Muralt‬‬‬‬ @recruITech October 2020 ‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪ Alexandra von Muralt‬‬‬‬ alexandravonmuralt@papillo.ch Chief of Client Happiness • Papillo Consulting Chalen-Str. 62 • CH-8123 Ebmatingen avm@papillo.ch • www.papillo.ch Papillo Consulting - Individuelle Beratung bei Bewerbungs- & Rekrutierungsprozessen *sent mobile, bitte Schreibfehler verzeihen :) *

1. Employer Branding during the Pandemic
Masterclass
September 29th 2020
Alexandra von Muralt

2. papillo consulting
➔ founded 2011
➔ over two hundred projects and
clients from three continents
➔ privately owned
➔ focus area: recruiting, employer
branding, cv consulting, career
advisory
➔ based in Zurich with clients all over
Europe
➔ industries: media, IT, manufacturing

3. Alexandra von Muralt
Private Me
Urban gardener, Writer, Outdoors in the mountains or water,
busy godmother & auntie
Zurich Native, worked internationally since 2004, studied in US
Today: Working in Switzerland in D/F/E with international
clientele age 16 to 60, all genders and cultures
Owner, Recruiter, Career Coach @papilloconsulting since 2011
Recruiter/ Talent Acquisition Manager for major companies like
Swisscom, Ringier publishing house, 3 Plus TVstation
Master in politics, business, post-graduate in business & mediation
Mentor @University St. Gallen, Board Member

4. How do you define Employer Branding?

5. Employer Branding – your emotional connection

6. Example: Tesla
Please work at Tesla Giga Berlin! It will be great fun!!

7. Example: Ifolor
LinkedIn
It's #insideifolor time! We would like to
introduce Sören, Business Intelligence
Generalist. He is one of those guys who
likes numbers pretty much and is able
to make them understandable for
everyone else. We are lucky to have him
in our team! Thanks to Sören Schubert,
Boris Baldinger • Storyteller

10. https://www.linkedin.com
/company/ifolor-group/

11. Components for an outstanding employer branding
★ present yourself as a company in a simple way
★ present your company on the relevant Social Media platforms
★ interact with customers (employees)
★ hire the best people of the market and show their profiles
★ offer knowledge to your clients
★ show work environment in videos and photos, workdays
★ present jobprofiles and employees: let employees speak
★ define your core values
★ present your values online

12. Employer Branding in the Candidate Experience Journey
jobseekers,
active and
passive
first contact
via recruiters,
reception desk
first in-depth
contact
via recruiters,
line managers
negotiations,
trial day
first work day,
probation
period,
work life
recruiting

13. Which are
the most challenging factors in employer branding
for you?

14. EB challenges
from an international/ Europe based recruiter’s point of view
*time/ costs
*where to focus on social media
*marketing role / HR/ recruiting
*long term vs. short term focus
current challenges: how to present the current
work environment in home- office and present
outlook in uncertain times

15. Recommendations
flexibility interaction content
subject beyond form

16. The basics: be authentic

17. Important Rules
of Successful Employer Branding
★ be visible
★ be unique
★ be authentic

18. Questions?

19. thank you
Alexandra von Muralt
papilloconsulting