Oogst by Merkle exhibiting at Amsterdam Tech Job Fair Autumn 2019

1. © 2019 Merkle. All rights reserved. Any copying or use of this confidential information
is strictly prohibited without the express written permission of Merkle.

2. © 2017 Merkle. All Rights Reserved. Confidential2
United Arab
Emirates
EMEA
2,094
PEOPLE
Countries
7
Offices
20
UK - 848
EDINBURGH 85
LONDON 699
BRISTOL 52
DERBY 12
Germany - 277
FRANKFURT 155
HAMBURG 31
MUNICH 91
Spain - 305
GIJON 71
BARCELONA 172
MADRID 62
United Arab Emirates - 30
DUBAI 30
Netherlands - 321
AMSTERDAM 88
ROTTERDAM 199
BREDA 34
Switzerland - 266
ZURICH 88
ST. GALLEN 184
Serbia - 47
BELGRADE 47
© 2019 Merkle. All Rights Reserved. Confidential
MERKLE EMEA HAS NEARLY 2100 PEOPLE IN 7 MARKETS

3. 3
OUR BIG HAIRY AUDACIOUS GOAL
By 2030 we’re the Indisputable biggest leading Dutch marketing
company to work for and work with. We’ve teamed up with all of the
top 100 A-brands, and have set the standard on how to interact with
real people.

4. 4
W H O W E A R E
We are a global data-driven, technology-enabled performance marketing
agency. For 30 years, companies and nonprofits partnered with us to
build and maximize the value of their customer portfolios and executing
customer-centric business strategies.
With 7,000+ smart, dedicated people in more than 50 offices around the
world, we are still growing at a rate that outpaces the market, with 2017
net revenue of $630 million.

5. 5
Merkle helps the best companies and nonprofits in
the world creating competitive advantage through
people-based marketing.
V I S I O N

6. 6
PEOPLE-BASED MARKETING
We believe in marketing to people – not proxies,
by connecting people, data, tech and creative silo’s,
we create true customer relevance.
V I S I O N

7. 7
Teamwork & Authenticity Curiosity Candid Feedback
We Make A Ambition Empower Diversity
Collaboration & Transparency & Learning & Straight Talk
Difference & Action & Inclusion
We Set the standard. We
challenge each other everyday
to achieve true relevance.
We protect privacy and
transparency, using data is
not a power it is a privilege
Sparking & protecting of the new
- of the future - deserves our
continuous effort.
We feel free to share ideas,
opinions, criticisms and
above all enjoy our jobs.
By staying true to our values we
develop sustainable solutions,
for our community and planet.
We focus on knowledge and
development, building and
sharing our expertise.
We unlock your people-based
marketing potential through
diversity and deep collaboration.
W E V A L U E

8. 8
7 S I M P L E R U L E S T O G R O W O U R B U S I N E S S
Focus on Customers Stand Make
Be Stay Be
reach first out memories
different consistent competitive
Continuously reach all buyers in
the category through distribution
and marketing.
Ensure Merkle is easily
understandable, usable and
buyable on all touch points.
Be there, be quick, be useful.
Without distinctivity, marketing
dollars are wasted.
Start building and refreshing your
customers memory, and
everything else will follow.
Create distinctive communication
assets, combined with powerful
storytelling
Behave with great
consistency, yet stay fresh
and interesting.
Keep up the mass appeal,
don’t give our audiences
reasons not to buy.

9. 9
MOVING MARKETING FORWARD
M I S S I O N
The most compelling
company that accelerates
the world’s transition
towards more sustainable
business growth driven by
customer relevance
by unlocking your people-based
marketing potential through
deep collaboration.

10. 10
UNLOCKING CUSTOMER VALUE BY PEOPLE-BASED MARKETING
Who are we
speaking to?
What is the experience?
How are we
performing?
Decisioning &
Personalization
Addressability
& Targeting
Measurement
& Optimization
Customer
Value

11. DATA FUELS COMPETITIVE ADVANTAGE IN THE DIGITAL ECONOMY
1 2 3
Make your
advertising
more
addressable
Make your
experiences
more
personal
Manage your
customer
relationships
over time
Data gives marketers the power to:

12. 12
S O L U T I O N S
Customer
Strategy
Performance
Media
Customer Experience
& Personalisation
CRM Analytics
& Insights
Enterprise Technology
Services
Enter CRM 3.0 and embrace the new
rules for relationships. Use
redemption and loyalty programs to
generate repeat purchases and
inspire brand advocacy with existing
customers.
We help you cut through the
complexities of data with analytic
methods that support customer-
centered, omni-channel marketing
strategies using leading cloud
platforms, analytics tools, and
proven solutions.
Gain control of your tech stack with
big-picture view of integrated adtech
and martech.
Define your foundation, informed
by the data behind people, not
by proxies.
Increase awareness, engagement
and acquisition of customers
through performance media and
digital advertisement.
Convert customers across channels
with personalized, immersive user
experiences.
& Loyalty

13. O U R P E O P L E

14. C L I E N T S
PRODUCERS AUTOMOTIVE TELECOM UTILITY
FINANCE RETAIL
FMCG

15. O2
2018. GV Design Sprint - Employee tool.
O2, the second largest telco company in
the UK, was looking for effective ways to
engage and align local O2 store
employees with the company goals and
ambitions.
An extensive GV design sprint answered
critical business questions through
design, prototyping, and testing ideas
with customers.
We developed a simple and personal
iOS/Android Mobile Application
offering employees a handy and
actualized overview of communications
and tasks and an easy to use CMS for the
Store Operations Team, including a
management CMS system and
dashboard

16. Pathé Dynamic Digital
Campaign
2018 -
Pathé asked us to get a variety of target
audiences to become aware of and visit
more more movies at Pathé
We created a data-driven, full funnel
digital campaign, with dynamic,
relevant and measurable creatives that
were continuously optimized on
performance.
Digital design rules formed the basis
for building the brand, impact and
eventually business results.
And since we started with the newest
Star Wars movie, in our bigger brand
story, we made every touchpoint a
personal galaxy...

17. NS Voice Assistant
Sprint based Innovation
2018. Nederlandse Spoorwegen
In close cooperation with Nederlandse
Spoorwegen, the Dutch Railways, we
created, developed and are currently
testing a completely voice-based service.
Keeping you up to date with realtime
travel advice, arrivals and departures,
enabling you to interact with the
company during your complete journey -
from waking up, asking the Voice
Assistant what train you’d need to get to
an appointment until the moment you
arrive at your destination.
The NS Voice Assistant currently leads
the way for other public services and was
completely developed in-house.

18. Marlies Dekkers - Fully
data-driven CX roadmap
2018.
Marlies Dekkers, the famous Dutch lingerie
brand, asked us to create an integrated
approach to build the brand and drive
sales throughout the funnel.
Together we created a full data-driven
Customer Experience roadmap in order to
build unique experiences throughout the
fully connected customer journey.
Through smart production we created a
broad toolset of campaign, brand and sales
assets that delivered a seamless
experience throughout the customer
journey.
VISIT THE WEBSITE

19. ASML - Think Big, Act
Small(est)
2018 -The recruitment of technical talent
requires a smart and creative approach in
the current market. And that does not always
mean putting your company away as bigger-
bigger-biggest.
For ASML we made the smallest
advertisement in the world - small enough
for a place in the Guinness Book of Records.
The campaign was launched during a career
event at the RWTH University in Aachen
(Germany).
In addition to viewing 'The Smallest Ad' using
a microscope, students were encouraged to
share a photo of the event with #smallest_ad.
The most creative participation was
rewarded by ASML with tuition fees for a year
free study.
View case video

20. ZLM - Verzekerd van een
baan
2018. ZLM
The labor market is very competitive, even in
Zeeland, the most sunny region of The
Netherlands. How can we create an
interesting employer brand for ZLM that
people truly want to work at our company?
Together with ZLM we did a creative
workshop to identify who ZLM is as an
employer and what the Employer Value
Proposition should be for future employees.
Based on the output of the workshop we
created the campaign ZLM, verzekerd van
een baan. Including a whole new Employer
Branding visual identity and relevant
storylines for content
As we speak, our team is working on the
production of the campaign. Go live date will
follow soon!

21. CompliMentos Brand
Impact Campaign
2018. Mentos, Snapchat, Burst
Our strategy centred around the insights
that is it is easy to say something positive
every now and then.
For Mentos we created Complimentos, a
campaign that allowed you to give a
compliment to someone, but in a various
unique, typical Mentos ways.
The campaign was activated on Snapchat,
with unique AR lens, Instagram and
Facebook and supported by influencers.
CompliMentos could also be physically
sent via Greetz.nl. The incentive was a trip
to Curacao.
View video

22. Studenten Goed Verzekerd
Brand Awareness Campaign
2018
Students have little knowledge and interest
in health insurance, but they want it to be
well arranged at a low price.
Our strategy matched the data and needs
of the students, by asking specific
questions to them closely linked to the
USPs.
Reach was created with personalized
videos and ads on YouTube, Facebook,
Instagram and Snapchat. Traffic and
conversion through linkposts, search ads
and remarketing banners and AdWords.
Retargeting by e-mail and Facebook.
We generated a total of 3 million
impressions, 2.2 million were unique.
Increased search traffic. The inflow was
50%. 70% conversion lift and 24% less
drop-off.
View case video

23. Game of Thrones -
Winter is Coming
2018. HBO.
HBO was honored with the bronze award
for Excellence in Media Execution for its
Season 7 Game of Thrones campaign by
the Cannes Lions Festival.
This was a particularly proud moment for
Merkle, as we managed paid digital and
social activations for the campaign, which
helped HBO drive 61 million views of the
season 7 trailer within the first 24 hours,
making it the most viewed television trailer
ever!
View video

24. Toyota
For the love of Toyota
2018. Toyota After Sales
If there’s one car brand that is famous for
its high quality, it’s Toyota. This does not
only mean that the cars are being
designed and produced in the most solid
way: the after care is also excellent.
We created For the Love of Toyota: a
portrait format that showcases the
local heroes, the dealers & employees.
They make sure that whenever you or
your car needs attention, it gets the
passion it deserves.
While after sales is quite a non-sexy
department, we found a way to capture
the emotional stories of the dealers.
These videos performed very well: over
20% of all the reached people watched
100% of the video, which is amazingly
high for a long video format..

25. De Kuyper -
Always-on Social Content
Format
2017/2018. De Kuyper Royal Distillers
De Kuyper wants to become the #1 cocktail
brand in the world. To achieve this ambition
we set-up a social playbook including a
social story format based on the brand
values of De Kuyper.
We created a wide variety of social assets,
in which the the name, the ingredients, the
drinker and the maker were placed in the
spotlight, inspiring and engaging viewers to
enjoy and experiment the De Kuyper
assortiment..
This social story format turned into a
creative and recognisable help format,
centering around a three layered build-up
and combining static and dynamic items
wherever possible.

26. #FunTheWorld - Brand
campaign
2017. Chupa Chups
Chupa Chups is well known for its lollies
but less for it’s sour belts & bites. They
asked Your Social to create a social
campaign that should result in a Brand
awareness uplift of 15% and a product
awareness uplift of 80%.
First we looked at the behavior of our
target audience. They’re sharing every part
of their lives, but struggle sometimes with
the environment.
We took this insight as a starting point for
developing the creative concept
#FunTheWorld where the target audience
experienced the brand ánd the product in
their own environment with the help of
augmented reality on Snapchat.
Campaign was focussed on Snapchat,
supported by online video advertising.

27. Zilveren Kruis Youth Social
Care Campaign.
2017. Zilveren Kruis
The month of December is traditionally
dominated by health insurers. Often based
on the lowest premium, policy conditions
in a rewarding way.
Based on audience data we developed a
smarter approach: We are the Silver Cross.
Powered by influencers (JayJay Boske,
Denise Kolk & Lienke) and the creation of
impactful creatives on Facebook, Snapchat,
Youtube and Instagram.
Performance: Our strategy resulted in 55%
reach of the target group. Lowering CPMs
based on the Silver Cross benchmark and 0
negative reactions, 15,000 extra website
visitors and a conversion rate of 42%.
View case video

28. DTCH vibe
Branding & Performance
2018. DTCH Vibe
Building a new fashion brand isn’t done in
a day. That’s why we started at the core.
We’ve developed a fresh and relevant
brand story that goes hand in hand with a
brand new visual style: tailor made for our
audience. The results for our branding and
performance layers went through the roof.
Next to the brandfilm, we immediatley
created various campaign assets for a
broad range of digital channels, all within
the same shoot.
Our specific targeting ensured that 71% of
our audience finished watching our entire
preroll ads on Youtube. And we doubled
the webshop visits.
Watch the brand film

29. Game of Thrones - Winter is
Coming
2018. HBO.
HBO was honored with the bronze award
for Excellence in Media Execution for its
Season 7 Game of Thrones campaign by
the Cannes Lions Festival.
This was a particularly proud moment for
Merkle, as we managed paid digital and
social activations for the campaign, which
helped HBO drive 61 million views of the
season 7 trailer within the first 24 hours,
making it the most viewed television trailer
ever.
View video

30. KNVB - Creative
Digital Partner
2018. Dutch Soccer Association
In terms of digital and social media
content, KNVB wanted to excel in
creativity and distinctive character.
Aiming to be the best on a global scale.
We created a new playbook and strategy,
focussing on a strong and consistent
format with impactful content and an
appealing, strong visual style.
As a unique program requires its own
powerful strategy, we applied our UX and
design expertise to create a compelling
and conversion driven content and
journey.
Working closely with the KNVB’s marketing
team we found the perfect balance
between digital storytelling and future
ambition.

31. 2017. IKEA
IKEA, the largest furniture company in
the world, was looking for an effective
way to optimize the process for the IKEA
Family card requests.
For the optimization we focused on
three different aspects; reducing delivery
time, invalid requests and create a
personal welcome message.
To achieve this we have created an
automated process and database for
validating and handling the requests
which created a delivery time reduction
of 70%.
Furthermore we created a flexible
template with various content to create
a personalized, warm welcome for new
IKEA FAMILY members.
IKEA NL/BE – IKEA FAMILY
Card process optimization

32. 2018. Museum Vereniging
For the Museum Vereniging, a Dutch
cultural organization for museums with
over 1.3 million members, we have
developed a strategy to simplify all
operational processes.
To reach the defined goals we have
created an eco-system consisting of a
Salesforce platform for all service and
marketing activities with one centralized
data source to get a realtime 360 degree
customer view.
Integration of digital service channels,
marketing automation, payments, web
and fulfilment are all part of this eco-
system and managed by us.
Museum Vereniging -
Business Process
Improvement

33. 2017. KPN IoT
IoT, also known as Internet of Things is
a development that has accelerated in
recent years.
For KPN, the largest telco company of
the Netherlands, we manage for the IoT
department the whole supply chain and
database management of the SIM cards
which are used for the connectivity.
We have created an database for the
SIM card management where the
requests are automatically processed.
With our supply chain & database
solutions we have already processed
and delivered over 6 million SIM cards
all over the world for brands like Enexis,
Tesla and Alliander.
KPN IoT – Supply Chain &
Database Management

34. 2019. Louwman College.
With the introduction of no less than 9
new car models, 2019 was set to
become a waku doki year for Toyota.
Elaborating on the brand’s new ‘Loud &
Proud’ philosophy, Louwman College,
Louwman & Parqui’s own training
center, asked us for a creative solution
to inform and engage with dealers and
salesmen through the company’s own
digital learning environment.
We created a flexible video format in
which each model was introduced by a
quirky host and his robotic sidekick.
Next to several learning moments, the
videos offered plenty of room for
humor. After all, we know by data that a
hint of comedy significantly increases
the learning curve.
Louwman College
Model introductions 2019
View trailer

35. © 2017 Merkle. All Rights Reserved. Confidential35
United Arab
Emirates
EMEA
2,094
PEOPLE
Countries
7
Offices
20
UK - 848
EDINBURGH 85
LONDON 699
BRISTOL 52
DERBY 12
Germany - 277
FRANKFURT 155
HAMBURG 31
MUNICH 91
Spain - 305
GIJON 71
BARCELONA 172
MADRID 62
United Arab Emirates - 30
DUBAI 30
Netherlands - 321
AMSTERDAM 88
ROTTERDAM 199
BREDA 34
Switzerland - 266
ZURICH 88
ST. GALLEN 184
Serbia - 47
BELGRADE 47
© 2019 Merkle. All Rights Reserved. Confidential
MERKLE EMEA HAS NEARLY 2100 PEOPLE IN 7 MARKETS

36. 36
OUR BIG HAIRY AUDACIOUS GOAL
By 2030 we’re the Indisputable biggest leading Dutch marketing
company to work for and work with. We’ve teamed up with all of the
top 100 A-brands, and have set the standard on how to interact with
real people.

37. 37
W H O W E A R E
We are a global data-driven, technology-enabled performance marketing
agency. For 30 years, companies and nonprofits partnered with us to
build and maximize the value of their customer portfolios and executing
customer-centric business strategies.
With 7,000+ smart, dedicated people in more than 50 offices around the
world, we are still growing at a rate that outpaces the market, with 2017
net revenue of $630 million.

38. 38
Merkle helps the best companies and nonprofits in
the world creating competitive advantage through
people-based marketing.
V I S I O N

39. 39
PEOPLE-BASED MARKETING
We believe in marketing to people – not proxies,
by connecting people, data, tech and creative silo’s,
we create true customer relevance.
V I S I O N

40. 40
Teamwork & Authenticity Curiosity Candid Feedback
We Make A Ambition Empower Diversity
Collaboration & Transparency & Learning & Straight Talk
Difference & Action & Inclusion
We Set the standard. We
challenge each other everyday
to achieve true relevance.
We protect privacy and
transparency, using data is
not a power it is a privilege
Sparking & protecting of the new
- of the future - deserves our
continuous effort.
We feel free to share ideas,
opinions, criticisms and
above all enjoy our jobs.
By staying true to our values we
develop sustainable solutions,
for our community and planet.
We focus on knowledge and
development, building and
sharing our expertise.
We unlock your people-based
marketing potential through
diversity and deep collaboration.
W E V A L U E

41. 41
7 S I M P L E R U L E S T O G R O W O U R B U S I N E S S
Focus on Customers Stand Make
Be Stay Be
reach first out memories
different consistent competitive
Continuously reach all buyers in
the category through distribution
and marketing.
Ensure Merkle is easily
understandable, usable and
buyable on all touch points.
Be there, be quick, be useful.
Without distinctivity, marketing
dollars are wasted.
Start building and refreshing your
customers memory, and
everything else will follow.
Create distinctive communication
assets, combined with powerful
storytelling
Behave with great
consistency, yet stay fresh
and interesting.
Keep up the mass appeal,
don’t give our audiences
reasons not to buy.

42. 42
MOVING MARKETING FORWARD
M I S S I O N
The most compelling
company that accelerates
the world’s transition
towards more sustainable
business growth driven by
customer relevance
by unlocking your people-based
marketing potential through
deep collaboration.

43. 43
UNLOCKING CUSTOMER VALUE BY PEOPLE-BASED MARKETING
Who are we
speaking to?
What is the experience?
How are we
performing?
Decisioning &
Personalization
Addressability
& Targeting
Measurement
& Optimization
Customer
Value

44. DATA FUELS COMPETITIVE ADVANTAGE IN THE DIGITAL ECONOMY
1 2 3
Make your
advertising
more
addressable
Make your
experiences
more
personal
Manage your
customer
relationships
over time
Data gives marketers the power to:

45. 45
S O L U T I O N S
Customer
Strategy
Performance
Media
Customer Experience
& Personalisation
CRM Analytics
& Insights
Enterprise Technology
Services
Enter CRM 3.0 and embrace the new
rules for relationships. Use
redemption and loyalty programs to
generate repeat purchases and
inspire brand advocacy with existing
customers.
We help you cut through the
complexities of data with analytic
methods that support customer-
centered, omni-channel marketing
strategies using leading cloud
platforms, analytics tools, and
proven solutions.
Gain control of your tech stack with
big-picture view of integrated adtech
and martech.
Define your foundation, informed
by the data behind people, not
by proxies.
Increase awareness, engagement
and acquisition of customers
through performance media and
digital advertisement.
Convert customers across channels
with personalized, immersive user
experiences.
& Loyalty

46. O U R P E O P L E

47. C L I E N T S
PRODUCERS AUTOMOTIVE TELECOM UTILITY
FINANCE RETAIL
FMCG

48. O2
2018. GV Design Sprint - Employee tool.
O2, the second largest telco company in
the UK, was looking for effective ways to
engage and align local O2 store
employees with the company goals and
ambitions.
An extensive GV design sprint answered
critical business questions through
design, prototyping, and testing ideas
with customers.
We developed a simple and personal
iOS/Android Mobile Application
offering employees a handy and
actualized overview of communications
and tasks and an easy to use CMS for the
Store Operations Team, including a
management CMS system and
dashboard

49. Pathé Dynamic Digital
Campaign
2018 -
Pathé asked us to get a variety of target
audiences to become aware of and visit
more more movies at Pathé
We created a data-driven, full funnel
digital campaign, with dynamic,
relevant and measurable creatives that
were continuously optimized on
performance.
Digital design rules formed the basis
for building the brand, impact and
eventually business results.
And since we started with the newest
Star Wars movie, in our bigger brand
story, we made every touchpoint a
personal galaxy...

50. NS Voice Assistant
Sprint based Innovation
2018. Nederlandse Spoorwegen
In close cooperation with Nederlandse
Spoorwegen, the Dutch Railways, we
created, developed and are currently
testing a completely voice-based service.
Keeping you up to date with realtime
travel advice, arrivals and departures,
enabling you to interact with the
company during your complete journey -
from waking up, asking the Voice
Assistant what train you’d need to get to
an appointment until the moment you
arrive at your destination.
The NS Voice Assistant currently leads
the way for other public services and was
completely developed in-house.

51. Marlies Dekkers - Fully
data-driven CX roadmap
2018.
Marlies Dekkers, the famous Dutch lingerie
brand, asked us to create an integrated
approach to build the brand and drive
sales throughout the funnel.
Together we created a full data-driven
Customer Experience roadmap in order to
build unique experiences throughout the
fully connected customer journey.
Through smart production we created a
broad toolset of campaign, brand and sales
assets that delivered a seamless
experience throughout the customer
journey.
VISIT THE WEBSITE

52. ASML - Think Big, Act
Small(est)
2018 -The recruitment of technical talent
requires a smart and creative approach in
the current market. And that does not always
mean putting your company away as bigger-
bigger-biggest.
For ASML we made the smallest
advertisement in the world - small enough
for a place in the Guinness Book of Records.
The campaign was launched during a career
event at the RWTH University in Aachen
(Germany).
In addition to viewing 'The Smallest Ad' using
a microscope, students were encouraged to
share a photo of the event with #smallest_ad.
The most creative participation was
rewarded by ASML with tuition fees for a year
free study.
View case video

53. ZLM - Verzekerd van een
baan
2018. ZLM
The labor market is very competitive, even in
Zeeland, the most sunny region of The
Netherlands. How can we create an
interesting employer brand for ZLM that
people truly want to work at our company?
Together with ZLM we did a creative
workshop to identify who ZLM is as an
employer and what the Employer Value
Proposition should be for future employees.
Based on the output of the workshop we
created the campaign ZLM, verzekerd van
een baan. Including a whole new Employer
Branding visual identity and relevant
storylines for content
As we speak, our team is working on the
production of the campaign. Go live date will
follow soon!

54. CompliMentos Brand
Impact Campaign
2018. Mentos, Snapchat, Burst
Our strategy centred around the insights
that is it is easy to say something positive
every now and then.
For Mentos we created Complimentos, a
campaign that allowed you to give a
compliment to someone, but in a various
unique, typical Mentos ways.
The campaign was activated on Snapchat,
with unique AR lens, Instagram and
Facebook and supported by influencers.
CompliMentos could also be physically
sent via Greetz.nl. The incentive was a trip
to Curacao.
View video

55. Studenten Goed Verzekerd
Brand Awareness Campaign
2018
Students have little knowledge and interest
in health insurance, but they want it to be
well arranged at a low price.
Our strategy matched the data and needs
of the students, by asking specific
questions to them closely linked to the
USPs.
Reach was created with personalized
videos and ads on YouTube, Facebook,
Instagram and Snapchat. Traffic and
conversion through linkposts, search ads
and remarketing banners and AdWords.
Retargeting by e-mail and Facebook.
We generated a total of 3 million
impressions, 2.2 million were unique.
Increased search traffic. The inflow was
50%. 70% conversion lift and 24% less
drop-off.
View case video

56. Game of Thrones -
Winter is Coming
2018. HBO.
HBO was honored with the bronze award
for Excellence in Media Execution for its
Season 7 Game of Thrones campaign by
the Cannes Lions Festival.
This was a particularly proud moment for
Merkle, as we managed paid digital and
social activations for the campaign, which
helped HBO drive 61 million views of the
season 7 trailer within the first 24 hours,
making it the most viewed television trailer
ever!
View video

57. Toyota
For the love of Toyota
2018. Toyota After Sales
If there’s one car brand that is famous for
its high quality, it’s Toyota. This does not
only mean that the cars are being
designed and produced in the most solid
way: the after care is also excellent.
We created For the Love of Toyota: a
portrait format that showcases the
local heroes, the dealers & employees.
They make sure that whenever you or
your car needs attention, it gets the
passion it deserves.
While after sales is quite a non-sexy
department, we found a way to capture
the emotional stories of the dealers.
These videos performed very well: over
20% of all the reached people watched
100% of the video, which is amazingly
high for a long video format..

58. De Kuyper -
Always-on Social Content
Format
2017/2018. De Kuyper Royal Distillers
De Kuyper wants to become the #1 cocktail
brand in the world. To achieve this ambition
we set-up a social playbook including a
social story format based on the brand
values of De Kuyper.
We created a wide variety of social assets,
in which the the name, the ingredients, the
drinker and the maker were placed in the
spotlight, inspiring and engaging viewers to
enjoy and experiment the De Kuyper
assortiment..
This social story format turned into a
creative and recognisable help format,
centering around a three layered build-up
and combining static and dynamic items
wherever possible.

59. #FunTheWorld - Brand
campaign
2017. Chupa Chups
Chupa Chups is well known for its lollies
but less for it’s sour belts & bites. They
asked Your Social to create a social
campaign that should result in a Brand
awareness uplift of 15% and a product
awareness uplift of 80%.
First we looked at the behavior of our
target audience. They’re sharing every part
of their lives, but struggle sometimes with
the environment.
We took this insight as a starting point for
developing the creative concept
#FunTheWorld where the target audience
experienced the brand ánd the product in
their own environment with the help of
augmented reality on Snapchat.
Campaign was focussed on Snapchat,
supported by online video advertising.

60. Zilveren Kruis Youth Social
Care Campaign.
2017. Zilveren Kruis
The month of December is traditionally
dominated by health insurers. Often based
on the lowest premium, policy conditions
in a rewarding way.
Based on audience data we developed a
smarter approach: We are the Silver Cross.
Powered by influencers (JayJay Boske,
Denise Kolk & Lienke) and the creation of
impactful creatives on Facebook, Snapchat,
Youtube and Instagram.
Performance: Our strategy resulted in 55%
reach of the target group. Lowering CPMs
based on the Silver Cross benchmark and 0
negative reactions, 15,000 extra website
visitors and a conversion rate of 42%.
View case video

61. DTCH vibe
Branding & Performance
2018. DTCH Vibe
Building a new fashion brand isn’t done in
a day. That’s why we started at the core.
We’ve developed a fresh and relevant
brand story that goes hand in hand with a
brand new visual style: tailor made for our
audience. The results for our branding and
performance layers went through the roof.
Next to the brandfilm, we immediatley
created various campaign assets for a
broad range of digital channels, all within
the same shoot.
Our specific targeting ensured that 71% of
our audience finished watching our entire
preroll ads on Youtube. And we doubled
the webshop visits.
Watch the brand film

62. Game of Thrones - Winter is
Coming
2018. HBO.
HBO was honored with the bronze award
for Excellence in Media Execution for its
Season 7 Game of Thrones campaign by
the Cannes Lions Festival.
This was a particularly proud moment for
Merkle, as we managed paid digital and
social activations for the campaign, which
helped HBO drive 61 million views of the
season 7 trailer within the first 24 hours,
making it the most viewed television trailer
ever.
View video

63. KNVB - Creative
Digital Partner
2018. Dutch Soccer Association
In terms of digital and social media
content, KNVB wanted to excel in
creativity and distinctive character.
Aiming to be the best on a global scale.
We created a new playbook and strategy,
focussing on a strong and consistent
format with impactful content and an
appealing, strong visual style.
As a unique program requires its own
powerful strategy, we applied our UX and
design expertise to create a compelling
and conversion driven content and
journey.
Working closely with the KNVB’s marketing
team we found the perfect balance
between digital storytelling and future
ambition.

64. 2017. IKEA
IKEA, the largest furniture company in
the world, was looking for an effective
way to optimize the process for the IKEA
Family card requests.
For the optimization we focused on
three different aspects; reducing delivery
time, invalid requests and create a
personal welcome message.
To achieve this we have created an
automated process and database for
validating and handling the requests
which created a delivery time reduction
of 70%.
Furthermore we created a flexible
template with various content to create
a personalized, warm welcome for new
IKEA FAMILY members.
IKEA NL/BE – IKEA FAMILY
Card process optimization

65. 2018. Museum Vereniging
For the Museum Vereniging, a Dutch
cultural organization for museums with
over 1.3 million members, we have
developed a strategy to simplify all
operational processes.
To reach the defined goals we have
created an eco-system consisting of a
Salesforce platform for all service and
marketing activities with one centralized
data source to get a realtime 360 degree
customer view.
Integration of digital service channels,
marketing automation, payments, web
and fulfilment are all part of this eco-
system and managed by us.
Museum Vereniging -
Business Process
Improvement

66. 2017. KPN IoT
IoT, also known as Internet of Things is
a development that has accelerated in
recent years.
For KPN, the largest telco company of
the Netherlands, we manage for the IoT
department the whole supply chain and
database management of the SIM cards
which are used for the connectivity.
We have created an database for the
SIM card management where the
requests are automatically processed.
With our supply chain & database
solutions we have already processed
and delivered over 6 million SIM cards
all over the world for brands like Enexis,
Tesla and Alliander.
KPN IoT – Supply Chain &
Database Management

67. 2019. Louwman College.
With the introduction of no less than 9
new car models, 2019 was set to
become a waku doki year for Toyota.
Elaborating on the brand’s new ‘Loud &
Proud’ philosophy, Louwman College,
Louwman & Parqui’s own training
center, asked us for a creative solution
to inform and engage with dealers and
salesmen through the company’s own
digital learning environment.
We created a flexible video format in
which each model was introduced by a
quirky host and his robotic sidekick.
Next to several learning moments, the
videos offered plenty of room for
humor. After all, we know by data that a
hint of comedy significantly increases
the learning curve.
Louwman College
Model introductions 2019
View trailer