Le tourisme sur les réseaux sociaux

1. Social Travel The impact of Social Networks over the Travel Industry. Stéphane Bouchez e-Tourism Consultant www.stratenet.com

3. While you were sleeping The consumer’s behaviour has changed … Forever 1

4. Too many offers, too much informations, no differentiation 1

5. Customer confused by info overload Nirat Bhatnagar: Co-Founder 3 Week Trip To Mexico For 2 What The Customer Wants Blog Wiki Travel videos Social network RSS What The Customer Sees Google Metasearch OTA Planner

6. I don’t believe you, I don’t trust you : you try to sell me something. 2

8. Forget your Travel Pack, I want “THE EXPERIENCE” 3

10. “ I am not Searching for the Lowest Fare” : “ I want to Find the Perfect Trip” 4

12. After my trip, I might share my “Travel Experience”, whatever good or bad, you’ll need to deal with it. 5

14. So what Behaviour???

15. So, what about Social and Travel? The consumer has changed… you will have to change … Forever 2

16. Social ? Source: Vibeagent PPT

17. 184 million bloggers 73% of active online users have read a blog 45% have started their own blog 57% have joined a social network 55% have uploaded photos 83% have watched video clips 39% subscribe to an RSS feed Source: Universal McCann Comparative Study on Social Media Trends April 2008 Social ?

18. Social ?

20. Social? It’s about Conversation You choose to join … or not Source: Vibeagent PPT

21. Social? A new way of Understanding Markets Source: ClueTrainManifesto

22. Social? A Global Phenomenon Source: IPSOS INSIGHT

23. Social Traveller ?

24. Social Travel ? Example Only Facebook Steph & Meg travel to Playa del carmen and update their profiles on Facebook Philippe, Frédéric and Vanessa that don’t know each other are in the same Network of Steph & Meg. They are all in Mexico, they decide to meet each other and have a drink 1 2

25. Social Travel ? Example Cities I’ve visited – Facebook / Trip Advisor

26. Social Travel ? Example Cities I’ve visited– Facebook / TripAdvisor Meg travels to Playa del carmen and tags “Yax Che” Restaurant on the Map Steph sees the comment while planning a trip to Playa and decides to eat at “Yax-Che” 1 2

27. Social Travel ? Example Going Places – Facebook / TripWiser Meg travels to Playa del Carmen and uploads a video on Going Places (Tripwiser) Steph sees the video while planning a trip to Playa Steph likes the video a lot and puts it on his blog. It is seen by his 1300 daily readers 1 2 3

28. Social Travel ? Example

29. Social Travel ? Example

30. Social Travel ? Example

31. Social Travel Everywhere, any kind

32. SO HOW CAN I CREATE A Community or SOCIAL NETWORK ? 3

33. WRONG QUESTION

34. “ Communities already exist. Instead, think about how you can help that community to do what it wants to do” Mark Zuckerberg Source: FuTurLAB PPT

35. UNDERSTAND HOW THEY WORK 9 1 90 Every community has super-users – high authority, highly active Know who they are Source: FUTURLAB PPT

36. http://www.flickr.com/photos/twenty_questions/ Act on their feedback Encourage discussion, be a part of it LISTEN Source: FUTURLAB PPT

37. Understand what they are trying to do Create tools and content to help them do it Interact with them, engage with them, respect them AND ADD VALUE http://www.flickr.com/photos/artsyt/ Source: FUTURLAB PPT

38. 4 WHAT THIS MEANS FOR THE WAY YOU SHOULD WORK

39. The 4Ps = The future of Online Travel Source: VibeAgent P rofiles P articipations P latforms P ersonalization « What I want, When and Where I want it, Recommended by people I know and I trust »

40. 5 END Questions?