Creating professional event posters, annual reports and blog images are easy when you have the right talent and the right tools (ie. Adobe Photoshop), but what if your nonprofit is not equipped with them? No problem! In this presentation, you'll learn how good design can elevate your nonprofit’s brand, and how to create modern and professional graphics by using day-to-day Office programs, such as Microsoft Word, PowerPoint and Excel.

1. Graphic Design
Hacks for Nonprofits
Toronto Net Tuesday
April 14th, 2015

2. Hi, we’re from TechSoup
Canada
Our mission is to help
nonprofits use tech

3. We make technology more affordable
through the Technology Donations
Program
Register your charity, nonprofit or library to see which
products you’re eligible for:
www.TechSoupCanada.ca/Getting_Started

4. We create and curate tech resources
facebook.com/techsoupcanada
techsoupcanada.ca/blog
meetup.com/toronto-net-tuesday
@techsoupcanada

5. We are part of a global network
60+ countries served worldwide
$3.9+ billion worth of technology donated
600K+ nonprofits reached

6. We’re a small nonprofit based in Toronto
and a program of the Centre for Social Innovation

7. About
Technology + Social
Impact
Local events worldwide!!
Canadian groups in
Vancouver, Victoria,
Saskatoon, Mississauga,
Peterborough, Toronto &
Montreal
www.netsquared.org

8. Upcoming #nptech events
MAY
12
Content Marketing for Nonprofits
Tuesday, May 12th, 5:30pm - 7:00pm EDT
@ CSI Spadina (215 Spadina Ave, 4th Floor, Innovation lab)
APR
16
Using Analytics to Improve Your Nonprofit’s Website
Thursday, April 16th, 12:00pm - 1:00pm EDT
@ Online! Register at www.techsoupcanada.ca

9. Logistics
Wireless: CSI Guests (no password)
Twitter: #Net2TO
Recording & slides will be available
post-event
Enjoy the food!

10. Welcome & Introductions
Your name
Your organization
What type of graphics do you
currently create at your nonprofit?
(i.e., annual reports images, email,
blogs)

11. Today’s speaker is
Joyce Hsu
Communications Lead at
TechSoup Canada
6+ years working in the nonprofit
sector
Background in Fine Arts and
Business
Keep in touch: @fuuyin

12. Context
These tips are for
day-to-day nonprofit staff

13. Why is design important?
It makes your
content digestible
It helps people
remember you
It builds your
brand persona

14. Canadian health charity #1
It makes your content digestible
Canadian health charity #2VS

15. It helps people understand
(& remember) your message
Canadian church #1 Canadian church #2VS

16. Canadian choir #1
It builds your brand persona
Canadian choir #2VS

17. 5 design principles
& techniques

18. Line
The visual path that enables the eye to move
within the piece. It directs the flow of content.

19. Space
The space taken up by or in between objects
(positive and negative). It defines where your eyes
can rest.

20. Harmony
Visually satisfying effect of combining similar,
related elements together. Colour palettes, font
choices and consistency are factors to harmony.
Save
the
Trees
Save
the
Trees

21. Kerning
The process of adjusting the spacing between
characters. Not all font faces are kerned the same,
and in a well-kerned font, the spaces are visually
similar.
Save the trees
Save the trees
Savethetrees

22. Line height/spacing
The spacing before and after a line of text. It can
be set for each line of text, or before and/or after
a line break.
Lorem ipsum dolor sit amet,
consectetur adipiscing elit,
sed do eiusmod tempor
incididunt ut labore et dolore
magna aliqua.
Ut enim ad minim veniam,
quis nostrud exercitation
ullamco laboris nisi ut aliquip
ex ea commodo consequat.
Lorem ipsum dolor sit amet,
consectetur adipiscing elit,
sed do eiusmod tempor
incididunt ut labore et dolore
magna aliqua.
Ut enim ad minim veniam,
quis nostrud exercitation
ullamco laboris nisi ut aliquip
ex ea commodo consequat.

23. Putting it all together: Before

24. Putting it all together: After
CONFERENCES
PreK, K-5 Kids and
Parent Workshops
Gear Up!
FamilyConference
April25,5-7pm
$5perfamily

25. 7 Office programs
design tips

26. Character Spacing
You can kern fonts in Word and PowerPoint with
character spacing. Good kerning can breath new
life into standard, default fonts.
Kerning in Word Kerning in PowerPoint

27. Character Spacing
Before After
Protect our
LANDS
P r o t e c t o u r
LANDS

28. Line spacing: Multiple
Adjust your line spacing with “Multiple” to get a
more precise line height.
Line spacing in Word Line spacing in PowerPoint

29. Line spacing: Multiple
Before After
Staff & board
Meet & greet
April 14, 2015
12 – 1pm
@ Cosy Café
123 Fake Street
City, Province
AGM AGM
Staff & board
Meet & greet
April 14, 2015
12 – 1pm
@ Cosy Café
123 Fake Street
City, Province

30. Transparent Textboxes
Use transparent, unanchored textboxes to give
yourself more flexibility when positioning
elements.
Thank you!
for your support for your support

31. Shapes, Textboxes & Photos
Combine these three elements together to create a
wonderfully modern look.
CHARITY PRESENTS
NIGHT MARKET
A PR 1 4 | 8 P M
T H E G R A ND H OT EL M OT EL
A SILENT AUCTION CHARITY PRESENTS
NIGHT MARKET
A P R 1 4 | 8 P M
T H E G R A ND H OT EL M OT EL
A SILENT AUCTION

32. Excel: Modern Graphs
Reduce and simplify Excel graph elements to
create a flat, modern look for your data.
30%
10%
60%
Canada
Soup
Tech
0 20 40 60 80
Canada
Soup
Tech
Components of TechSoup Canada
Components of TechSoup Canada

33. Word: Header & Footer
Want a background image? Insert images in the
Header and Footer area so it does not disrupt
content.

34. PowerPoint: Slide Master
Design standardized templates that can be used
by others by creating a custom “Slide Master”.
Great for Annual reports, event posters, etc.

35. Questions?