Customer Satisfaction Presentation

CREATING CUSTOMER VALUE, SATISFACTION & LOYALTY Mary Kristine P. Andrade Ateneo Graduate School of Business Top 10 Concepts

Outline: Creating customer value, satisfaction & loyalty by: ,[object Object],[object Object]

Outline: Creating customer value, satisfaction & loyalty by: ,[object Object],[object Object],[object Object]

[object Object],[object Object],VS. Concept 1: Understanding customer perceived value

[object Object],[object Object],[object Object],Concept 2: Interpreting customer satisfaction

[object Object],[object Object],[object Object],Concept 3: Monitoring satisfaction

[object Object],[object Object],Concept 4: Defining product and service quality

[object Object],[object Object],[object Object],Concept 5: Maximizing customer lifetime value

[object Object],[object Object],[object Object],[object Object],[object Object],Concept 6: Using customer relationship management

[object Object],[object Object],[object Object],Concept 7: Attracting and retaining customers

[object Object],[object Object],[object Object],Concept 8: Building loyalty

[object Object],[object Object],Concept 9: Creating customer databases

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Concept 10: Using data warehouses and datamining

Summary: Achieve satisfaction & loyalty by: ,[object Object],[object Object],[object Object],[object Object],[object Object]

Summary: Achieve customer value, satisfaction & loyalty by: ,[object Object],[object Object],[object Object],[object Object],[object Object]

My Conclusion: ,[object Object],[object Object],[object Object],[object Object],[object Object]

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