https://uxdc.us/events/uxdcconf-1

1. Learnings from creating a tool
for UX folks
UXDC Conference

2. Founder & CEO
YURI VEDENIN

3. • SaaS
• B2b, B2B, B2E
• Worldwide
• 90K+ users

4. 4
UXPressia Academy
Make your organization customer-centric at scale

5. HOT VENDOR IN A CJM FIELD
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6. Learnings
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• It’s just a product
• UX folks are humans in the first place (:
• However.. UX folks are a bit different
• If you have a hammer

7. A few words about CJM…
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8. What is a... Customer Journey Map
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Visualization technique that helps business
see the journey people take when
interacting with products and services.

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12. It’s just a product
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13. RISE OF CX AND UX
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14. NICHE MARKET
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15. SCRATCH WHERE IT ITCHES
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16. HIT THE BULLSEYE
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17. It’s just a product
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• Rise of CX and UX
• Niche market
• Scratch where it itches
• Hit the bullseye

18. UX folks are humans in the
first place
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19. WE HAVE WEAKNESSES
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20. AND WE MAKE MISTAKES
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21. ATTENTION TO DETAILS
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22. ATTENTION TO DETAILS
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23. ATTENTION TO DETAILS
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24. PERSONAL TOUCH
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25. PERSONAL TOUCH
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26. PERSONAL TOUCH
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27. UX folks are humans in the first place
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• We have weaknesses
• We make mistakes
• Attention to details
• Personal touch

28. UX folks are a bit different
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29. VISUAL DESIGN AND UX
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30. TONE OF VOICE
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31. LEARNABILITY
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32. OUR USERS ARE AWESOME!
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33. UX folks are a bit different
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• Visual design
• Tone of voice
• Learnability
• Our users are awesome!

34. If you have a hammer
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35. EMAIL CAMPAIGN
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36. EMAIL CAMPAIGN
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37. EMAIL CAMPAIGN
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38. EMAIL CAMPAIGN
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39. GATHERING FEEDBACK
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40. GATHERING FEEDBACK
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41. GATHERING FEEDBACK
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42. GATHERING FEEDBACK
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43. So many different applications
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1) CJM for email campaigns
2) Gathering Feedback (both online and offline)
3) Onboarding new hires (Employee Journey Map)
4) CJM for selling
5) Tons of more…

44. If you don’t have a hammer…
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45. Learnings
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• It’s just a product
• UX folks are humans in the first place (:
• However.. UX folks are a bit different
• If you have a hammer

46. Farewell and reminder
X

47. Take a deep breath and jump
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48. We are all humans
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49. QUESTIONS & ANSWERS

50. HAPPY MAPPING!
Yuri Vedenin
yuri@uxpressia.com
(1 month free with the coupon uxdc_hdconf_100)