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Welcome To The Experience Economy

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A brief summary of the article "Welcome to the Experience economy" by B. Joseph Pine II and James H. Gilmore

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Welcome to the experience economy Group 7 Course 5082 Media Management
[object Object],[object Object],[object Object]
Commodities Goods Services Experiences The Progression of Economic Value
4 cathegories of experience ,[object Object],[object Object],[object Object],[object Object],Entertainment Educational Escapist Esthetic Absorption Passive participation Immersion Active participation
Five key experience-design principles ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Welcome To The Experience Economy

  • 1. Welcome to the experience economy Group 7 Course 5082 Media Management
  • 2.
  • 3. Commodities Goods Services Experiences The Progression of Economic Value
  • 4.
  • 5.