Social media has a bigger seat at the communications table today than ever before. No matter the channel, communicators are working to uncover how to further brand messages and develop strong stakeholder relationships. Participating panelist will discuss how social media is being used to bridge the gap between internal and external communications through social selling, message management and the development of brand advocates. Panelists include: Wake County Public School System’s Communications Director, Lisa Luten SAS’ Global Social Media Manager, Kirsten Hamstra IBM’s Digital Strategist and Content Marketing Lead, Ryan Boyles Food Bank of Central & Eastern North Carolina’s Digital Media Manager, Jen Newmeyer UNC’s Social Media Director, Natalie Vizuete Follow the discussion on Storify: https://storify.com/therab/iabc-nc

1. #IBM
“put clients first”
“listen for need”
“envision the future”
“share expertise”
“be essential”
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