InformationWeek UBM Webcast with Forbes Managing Editor Bruce Upbin and IBM VP of WebSphere and BPM Product Marketing Paul Brunet, held on February 23rd 2012. http://bit.ly/Feb23webcast Storify summary http://storify.com/therab/forbes-ibm-impact-webcast-twitter-chat

1. Embracing the Management of Change:
Turning Uncertainty into Opportunity
An InformationWeek Webcast
Sponsored by

2. Webcast Logistics

3. Today’s Presenters
Stephanie Stahl
Vice President, Content Services, UBM TechWeb
Bruce Upbin
Managing Editor, Forbes
Paul E Brunet
Vice President of Websphere and BPM Product Marketing

4. Embracing the Management of Change:
Turning Uncertainty into Opportunity
Paul E Brunet
Vice President of
WebSphere and BPM
Product Marketing
4

5. 5
Creating a model to uncover “emerging solutions”
Executive
Challenges
Industry Disruptive
Initiatives Technologies
“Emerging Solutions”

6. 6
Pressures towards a model for emerging solutions
Ad-hoc
business models
blend with
traditional
operations
Engineered
Client systems evolve
interactions into expert
become fluid integrated
systems

7. Client Interactions Become Fluid
Business becomes
fluid & technology
must support
Traditional linear Interactions shape
and iterative multiple-pathway
interaction model to business outcomes
Siemens uses mobile applications and social media to provide
real-time customer updates to improve service and efficiency

8. New demands transform business
• Planned • Ad-Hoc
• Controlled • Shared
• Sequenced • Contextual
• Persistent • Iterative
BodyMedia created an online advisor to provide customized fitness
guidance to wearers of its weight loss and sleep monitoring device

9. Shift from engineered systems to
expert integrated systems
Agility:
Faster time-to-value
Efficiency:
Reduced costs and
Patterns of resources
expertise become
integrated Simplicity:
Simpler skills
requirements
Control:
Lower risk and errors
Sky Services Ltd. consolidated 90% of their development
environment into three patterns to drive deployment efficiencies

10. 1
0
Business is changing in every industry

11. Bruce Upbin
Managing Editor, Forbes

12. Top Five Management Skills for
Business Leaders for 2012
1 ASSOCIATING - connecting the unconnected; Medici effect
2 QUESTIONING - the creative catalyst for other discovery skills
3 OBSERVING - watching closely how things work and do not work
4 NETWORKING - actively tapping into new ideas
5 EXPERIMENTING - the best way to answer the "what if" questions
12

13. The Numbers that Matter: Five New Management
Metrics for Innovative Companies
Metric 1: In the Zone - Flow State Percentage
Metric 2: The Middle Ground - Anxiety-Boredom Continuum
Metric 3: The "Meeting Score"
Metric 4: The 1% that matters - Compound Weekly Learning Rate
Metric 5: Positive Feedback Ratio
13

14. Panel Discussion
Stephanie Stahl
Vice President, Content Services, UBM TechWeb
Bruce Upbin
Managing Editor, Forbes
Paul E Brunet
Vice President of Websphere and BPM Product Marketing

15. Q&A Session
Stephanie Stahl
Vice President, Content Services, UBM TechWeb
Bruce Upbin
Managing Editor, Forbes
Paul E Brunet
Vice President of Websphere and BPM Product Marketing

16. Resources
www.ibm.com/impact
Please join our Twitter-chat immediately
after this event. Follow @IBMImpact & ask
questions with #askImpact
Thank you!

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