ASO, or App Store Optimization, is the process of optimizing mobile apps and games to maximize the visibility and improve the conversion rate to install. It is sometimes called an “App Store SEO” because of its similarity with Search Engine Optimization, but technically, ASO is not only about visibility in search, but also about conversion rate optimization. It's important to remark that ASO is not "SEO". SEO for Google Play exists, but although it's related to ASO, it's not the same thing. Are you launching your first app on Google Play Store? Are you choosing your first ASO keywords? Sure you have a lot of questions and, maybe, need some help. Our play store optimization guide will show you what to do and how to do it. Let's start! There are currently more than 5,3 million mobile applications on the biggest stores: Apple App Store and Google Play. The stores keep on growing exponentially and getting more competitive, so achieving a good visibility on the stores has become the biggest challenge for developers and marketers. App Store Optimization is an essential strategy for mobile iOS & Android businesses, and a great solution to maximize visibility, improve search rankings, increase the conversion rate and drive more organic installs. The App Store Optimization strategy consists of 3 main processes: - Market Research & Keyword Optimization - Google Play Store optimization & A/B testing - Tracking / monitoring… and repeating the whole process :) What do you think of our ultimate 2020 Google Play ASO guide? Tell us in the comments!

1. The Ultimate ASO Guide for:
Google Play
ASO Guide

2. What is ASO?
The Ultimate ASO Guide for GOOGLE PLAY

3. ASO Strategy
The Ultimate ASO Guide for GOOGLE PLAY

4. 1. Market & Keyword
Research
The Ultimate ASO Guide for GOOGLE PLAY

5. 1. Keyword Research
The Ultimate ASO Guide for GOOGLE PLAY

6. 💡
1. Keyword Research:
The Ultimate ASO Guide for GOOGLE PLAY

7. 2. Listing optimization
& A/B testing
The Ultimate ASO Guide for GOOGLE PLAY

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2. Listing optimization & A / B testing
The Ultimate ASO Guide for GOOGLE PLAY

9. The Ultimate ASO Guide for GOOGLE PLAY

10. The Ultimate ASO Guide for GOOGLE PLAY

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2. Optimizing Play Store listing:
The Ultimate ASO Guide for GOOGLE PLAY

12. 2. Optimizing Play Store listing:
The Ultimate ASO Guide for GOOGLE PLAY

13. 2. Optimizing Play Store listing:
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The Ultimate ASO Guide for GOOGLE PLAY

14. 2. Optimizing Play Store listing:
The Ultimate ASO Guide for GOOGLE PLAY

15. 2. Optimizing Play Store listing:
● impact on
app search ranking
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○ Eg:
The Ultimate ASO Guide for GOOGLE PLAY

16. 2. Optimizing Play Store listing:
The Ultimate ASO Guide for GOOGLE PLAY

17. 2. Optimizing Play Store listing:
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eg
The Ultimate ASO Guide for GOOGLE PLAY

18. 2. Optimizing Play Store listing:
The Ultimate ASO Guide for GOOGLE PLAY

19. 2. Optimizing Play Store listing:
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The Ultimate ASO Guide for GOOGLE PLAY

20. 2. Optimizing Play Store listing:
The Ultimate ASO Guide for GOOGLE PLAY

21. 2. Optimizing Play Store listing:
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The Ultimate ASO Guide for GOOGLE PLAY

22. 2. Optimizing Play Store listing:
● → affects CTR & CVR
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The Ultimate ASO Guide for GOOGLE PLAY

23. 2. Optimizing Play Store listing:
The Ultimate ASO Guide for GOOGLE PLAY

24. 2. Optimizing Play Store listing:
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The Ultimate ASO Guide for GOOGLE PLAY

25. 2. Optimizing Play Store listing:
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● Localize in all the languages your app is available in
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The Ultimate ASO Guide for GOOGLE PLAY

26. 2. Optimizing Play Store listing:
The Ultimate ASO Guide for GOOGLE PLAY

27. 2. Optimizing Play Store listing:
● Impact CVR
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The Ultimate ASO Guide for GOOGLE PLAY

28. 2. Optimizing Play Store listing:
The Ultimate ASO Guide for GOOGLE PLAY

29. 2. Optimizing Play Store listing:
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The Ultimate ASO Guide for GOOGLE PLAY

30. 3. Tracking
& Monitoring
The Ultimate ASO Guide for GOOGLE PLAY

31. 3. Tracking & Monitoring
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The Ultimate ASO Guide for GOOGLE PLAY
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32. 3. Tracking & Monitoring
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The Ultimate ASO Guide for GOOGLE PLAY

33. 3. Tracking & Monitoring
The Ultimate ASO Guide for GOOGLE PLAY

34. Final thoughts
The Ultimate ASO Guide for GOOGLE PLAY

35. The Ultimate ASO Guide for GOOGLE PLAY

36. The Ultimate ASO Guide for GOOGLE PLAY