How does a 50% increase in qualified leads sound? There's a battle between quantity and quality in lead generation and we know the 1 thing that can fix it.

1. The Lead
Generation
Seesaw
The battle between quantity
vs quality in lead generation
and the 1 thing that can fix it.

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Here’s the problem.

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Lead generation is like a seesaw;
quantity on one side, quality
on the other.
Every time you go up on one side,
you go down on the other.

4. The Lead Generation Seesaw
You need a high quantity of leads…
Because more leads mean
more revenue.

5. The Lead Generation Seesaw
...and they have to be high quality.
Because low quality leads waste
valuable resources.

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Thing is, getting the balance
between quantity and quality is
becoming a real pain. And it’s not
just one challenge that’s causing this
headache (there’s three, sorry).

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Challenge 1
Traffic generation
is getting harder.
And a whole lot more expensive.

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The age old thinking of ‘keep
throwing more coal on the fire’
isn’t sustainable.

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Traffic generation is increasingly
competitive, costly and time
consuming.
Search engines and social media are
all becoming pay-to-play so every
day you need to throw the cash to
keep that traffic coming.

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All in all, the same
quantity of leads now
comes at a higher cost.

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Challenge 2
Buyers are reaching
out at a later stage.

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Buyers complete 57% of the
purchase process before making
direct contact.
They’re acting like buying is their
own decision or something!
Oh wait...

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You can’t speak
to buyers as they
research.
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You can see what they are doing
on your site, but you don’t know the
‘why’. You’re in the dark and unable
to qualify them as leads until they
reach out to you.
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(if they reach
out to you…)

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Challenge 3
Your forms are killing
your ability to better
qualify your leads.

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Increasing form fields from 3 to 4
decreases conversion by 50%.
So if you want to get a better
qualified lead, you’re going to have
to suck up lowering your quantity
of leads.
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So what’s the big deal?

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The majority of buyers do
the majority of their research
through digital.
but...
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It’s only getting
harder to balance your
quantity vs quality
seesaw.
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So what can you do to solve
the problem?

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So what can you do to solve
the problem?
How can you increase your quantity
of quality leads?

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So what can you do to solve
the problem?
How can you increase your quantity
of quality leads?
Whilst being a pro at building a
relationship with your prospects?

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Live chat
The Lead Generation Seesaw

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Live chat
Don’t close the slideshare yet. We’re not mad.
The Lead Generation Seesaw

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Yep, that little widget can solve
all of the issues we’ve talked about.
And bring human connection back
into digital software world.

27. The Lead Generation Seesaw
So how come live chat’s so gosh
darn magical when it comes
to balancing the seesaw?

28. The Lead Generation Seesaw
How can that little box be your
secret weapon in boosting your
lead quantity and quality?

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This is how...

30. 1
Stop losing leads

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You’re putting time and effort
pumping traffic into your site
but on average, only 2% of visitors
become leads. What happened
to the other 98%? They’re not
behind the cushions. We checked.

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Your buyers keep
hitting barriers.
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The biggest barrier is finding
confidence to take the next steps.
Without confidence, buyers can’t
become leads.
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Live chat is about being there for
your visitors. The ability to connect
with a person instantly. The ability to
build confidence for the next steps.

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Which means a higher
quantity of leads.
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In fact, up to 50%
more leads from your
existing traffic
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37. 2
Cut through
competitor noise

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Live chat allows you to connect
with buyers before they reach sales.
You can build relationships with
buyers before your competitors
have even had a chance to speak
with them.
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So don’t wait for buyers to reach
out at a later stage. Be there for the
buyer instantly, when they need you.
And hey presto, a higher quantity
of leads. (And they’re leads that
actually like you!)
Which brings us nicely
to lead quality...

40. 3
Convert quality leads

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Live chat allows you
to engage with the
right people, not just
more people.
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Interested buyers don’t always
become leads, even if they really
do want to buy.
Imagine using your website data
to find out which of your visitors
are interested buyers.

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Buyers that fit your
criteria of a quality
lead...

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Then somehow talking to them
before they leave. So that you can
help them convert.
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That would be pretty amazing.
That would mean a higher quantity
of high quality leads.
(Psst, you can do that with live chat.)

46. 4
Get more information
upfront

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A form is a one way street.
You want more of their information
so they have to endure filling it in.
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With live chat,
you’re in a two way
conversation,
with real people.

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Those key qualifying questions
you want to know? You can ask
them upfront whilst helping the
prospect forwards.

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So if you want a higher quantity
of leads (i.e. more revenue) and
a higher quality of leads (i.e. leads
you can actually convert)...

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Allow us to
reintroduce you
to Live Chat.

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Not another
service channel for
you to manage.

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But a platform for real
conversations with
your future customers.

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Real conversations
that build relationships
and trust.

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Real conversations
that convert a higher
quantity of quality
leads.

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You won’t have to choose between
quantity and quality again.
Why keep choosing between
quantity and quality when you
can have both?

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Stop leaking traffic.

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Stop leaking traffic.
Engage relevant website visitors
and convert quality leads.

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Stop leaking traffic.
Engage relevant website visitors
and convert quality leads.
Start chatting.

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Stop leaking traffic.
Engage relevant website visitors
and convert quality leads.
Start chatting. Now.

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What are you waiting for?
Get me more quality leads