How to Double Your Mobile Games Revenue in 1 Day
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How to Double Your Mobile Games Revenue in 1 Day Presented by Thomas Andreasen, CGO & Co-Founder, Playlab at GMGC Manila LinkedIn: https://th.linkedin.com/in/thomasandreasen
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How to Double Your Mobile Games Revenue in 1 Day
- 1. How to double your Mobile Game Revenues - Thomas Andreasen
- 2. Digital Marketing Skill: Age: Years in Asia: Cats: 90 / 100 29 / 100 8 / 100 4 / 100 4.000.000 / 100 Marketing $’s Allocated
- 3. ● Founded 2012 ● $5m USD Series B 2015 ● Editors Choice / Game of the Year Award 2016 ● 25M+ Downloads ● Operating in Bangkok
- 6. Industry Knowledge 1)54% of users buy a 2.nd time within 1 hour of last purchase. 2)Approx 0.2% of your users accounts for 50% of your revenues. 3)General Conversion to Paying Users varies from 0.5-4.5% (Platform/country/genre) 4) Majority of top 100 grossing games has more than 7 different types of sellable items
- 7. Double your Mobile Game Revenues Requirements 1)Graphic Designer 2)Placements in your game 3)Tool for Pushing Campaigns (Swrve, DeltaDNA, Homemade Backend) 4)Analytics
- 8. Designer
- 9. And when he think he´s done…….
- 10. Placements Good Examples 1)After failed Purchase 2)After Purchase 3)Out of Virtual Currencies 4)The Lobby 5)After X time in App
- 11. Tool 1)There are costs involved. 2)Spend some time researching the best solution for you. 3) Alternatively you can hardcode your implementation into you game.(But i wouldn't recommend)
- 12. Analytics Track Who 1) Sees what, 2) Clicks what 3) Buys what
- 13. The Math Example 500$ = 0.05 ARPDAU increase Targeting Paying users only, then you can achieve upwards of 25% Conversion from impressions 10.000 DAU 20.000 Impressions 1000 Clicks 50 Conversions
- 14. Please don´t get confused Let me break it down for you.
- 15. Well we did it Actively Running Campaigns Not Actively Reaching Users With Campaigns Changed to Bundle offers
- 16. Recap and Practical advise 1)Get your graphic designer to create one or more offers. 2)Select placement 3)Implement & Launch 4)Track, Rinse and Repeat
- 17. Bonus Points 1)Video Ads 2)Give the Offer at the right time 3)Don't Cannibalise your Users 4)Re: 0.2% of Users provide you 50% of your Revenues
- 18. Q and A
Notes de l'éditeur
- Thanks for inviting me to speak here Who’s amongs the audience? 1) Truely practical advise to implement into your business 2) True Value added, tangible examples
- A short into of Playlab
- Next: The problem of why you arent doubling your revenues is clear.
- Indie developers just dont sell enough, Push more for sales, your true costumers actually want to pay if yoiur content is good.
- Just Joking. Next: Lets start with some basic knowledge of the gaming industry thats not being emphasised on enough.
- Please keep this in mind during the rest of the presentation. Now Lets get practical
- Litterally right now, ill pause for a second while you text your designer to get started.
- Ads ( It can increase ARPDAU 0.01-0.05) ( Don´t spam, everybody hates it + Be thoughtful of your targets for each campaign) ( Don´t push a 2USD offer to a person who´s willing to buy for 25USD, but do push 1-2$ offers to non paying users to warm up their creditcard :) ) (Make sure that your game can be fun for users spending 10.000$ in your game. ) + slow progression