6. Payment options in SEA
1. Credit Card
Selected Market 2013
(%)
2014F
(%)
2015F
(%)
Indonesia 2.6 2.7 2.8
Malaysia 16.7 17.3 17.9
Philippines 5.0 5.1 5.7
Singapore 55.2 57.5 59.6
Thailand 7.8 8.1 8.5
Vietnam 1.5 2.0 2.3
Source: The Frost & Sullivan report. Note: Percentages reflect the numbers of unique users of credit cards during
the specified periods as a percentage of the total adult population as of the end of such periods.
Credit Card Ownership in Selected Markets
7. 2. Prepaid Cards - Types
o game / company’s card -
o local third party card –
o multi-country card -
Payment options in SEA
(Games can use Mobile Topup Card to topup games)
8. 2. Prepaid Cards - Consideration Points
o Card distribution coverage
o Taxation
o Local Regulation
Payment options in SEA
9. 3. Mobile Payment - Types
o Premium SMS
o Direct Carrier Billing
Payment options in SEA
15. From startup to market leader
2008
Singapore,
MOLReloads
in 7-Eleven
Malaysia
2009
Thailand
2010
Facebook
partnership
2001
MOLPoints
Malaysia
2000
Founded
2011
Philippines
&
Indonesia,
MOLPay
USA,
Australia,
Brazil, New
Zealand
2012
Turkey,
Vietnam
&
Taiwan
2013
USD400+ mm volumes
Note: Volumes represent total volumes for all products.
USD300+ mm volumes
USD 500+ mm volumes
Main factor when considering prepaid: physical distribution coverage
Pros & Cons of each typ
Main factor when considering prepaid: physical distribution coverage
Pros & Cons of each typ
Main factor when considering prepaid: physical distribution coverage
Pros & Cons of each typ
Dealing with local banks can be troublesome:
requires proof of entity
requires proof of solid business
More than 60 banks in Vietnam to deal with
Service providers as one stop shop to connect to multiple banks
Southeast Asia may seem easy but very serious problems can arise.
If your business partner operates by avoiding tax without your knowledge, their account can get freezed.
Word of recommendation: Choose a payment provider that
has a reasonable model
has good distribution coverage
comply with local regulations
has good credentials (local trust)