We are a strategic communications consultancy. Our speciality is driving culturally relevant content, understanding online/offline communities, using social technologies to drive a conversation with audiences. Work has included The Grammy's, Lexus, Nike, Beats By Dre and The California Endowment

1. 2013 Agency Overview

2. We are Social
People
A multi-disciplinary communications firm
specializing in integrated media, content
and marketing strategy.

3. Our Mission
Spread great ideas to a connected
generation by leveraging social
technologies, solution-driven creative
thinking, data and analytic insight.

4. Nike #makeitcount NYE activation headquarters NYC 2011
PHOTO JOEY RUBIN, SOCIAL PEOPLE

5. What are we?

6. We are not an agency. We think from within.
We are a
We understand the challenges of
brand communications in 2013 and
help brands, businesses and
agencies from a first person
partner.
perspective. To build authentic and
results-driven campaigns, we begin
with learning about the core of an
organization.
Social People develops solutions with a
working knowledge about company culture,
mission, and internal behaviors.

7. Brian Solis, host of Revolution and renown social media consultant, James Andrews,
founder of Social People, and client Sean O’Brien, Senior VP of Strategy and
Communication, PGi at the Social People x iMeet #shift event at SXSW 2012.
PHOTO JOEY RUBIN, SOCIAL PEOPLE

8. Diversity is the key.
Our team shares a rich background
of experience from a variety of fields.
Linear thinking is the lock. Social People prides its diverse talent
offering on the insights of our
We come
players, representing different
schools of thought and applying it to
our service offering. We have over 50
years worth of career experience in:
from Public Relations
Marketing
Law
everywhere.
Entertainment
Mobile
Video Production
Event Production
Broadcast
Food
Luxury
Fashion
Travel

9. Social People US staff located in Los Angeles, New York, Atlanta, San Francisco

10. From public to startup... Think from within.
Clients:
Make
no
small
plans.

11. What do we do?

12. Strategy and methodology development.
>
Social People collaborates with
clients to concept, design and
develop unique programs from the
core. From the ground floor
messaging hierarchy to social media
We
crisis protocols, we look at 360° of a
campaign to create action plans and
milestones for achievement.
craft -Social Media Communications
audit and discovery
- Roadmap to campaign
strategy...
development
- Creative ideation and conception
- Risk management and crisis
strategy
- Program playbook
- Staffing, training and
management
- Online Conversation Monitoring
and Analytics gameplan

13. Whiteboard workstation flow for Nike #makeitcount New Year’s Eve Launch
PHOTO JOEY RUBIN, SOCIAL PEOPLE

14. Implementation and execution.
>
Our mission is to elevate a message,
taking moments and ideas to the
desired audience. We measure results
beyond just participation, attendance
that
and engagement. We value the
results of a campaign to drive
consumer sentiment, feeling and
reciprocal actions following the
conversation. Social People builds the
moves
exchange strategy beyond
engagements and in to sales,
conversions, pledges, donations and
brand loyalty.
people...

15. Music mogul and CEO of Translation, Steve Stoute, speaks at a #shift keynote event in NYC
PHOTO KRISTIAN VALLAS, SOCIAL PEOPLE

16. Content production and development.
>
Our talent in house and extended
network of professionals produces
rich trans-media content around the
message and moments. From
producing
designing interactive billboards (Nike
’12) to producing web documentaries
(Lexus ’11), we handle all types of
creative direction, development,
production and delivery.
content... services
- Design, copywriting and
branding
- Multimedia, film, photo
- Broadcast quality live stream
video
- Infographics and motion
graphics

17. Joey Rubin, Social People
PHOTO JOEY RUBIN, SOCIAL PEOPLE

18. Event production and design.
>
From years across different
industries, a common thread has
been our work building events. We
see an experience as the greatest
and
catalyst to conversation, therefore,
we design and produce amazing
experiences. From private dinner
parties in a lumber mill, to our
signature #shift salon series, to
epic
festivals in the mountains, we’ve had
the pleasure of building
transformative shared moments that
are chronicled offline and online.
moments...
services
- Creative direction
- Experiential design
- On site branding
- Interactive installation
- Integrated social media drivers
- Multimedia design and
installation
- Content programming
- Talent procurement
- Event production, staffing and
management

19. Building a geodesic dome at Summit Series’ Basecamp 2012 in Squaw Valley, California
PHOTO JOEY RUBIN, SOCIAL PEOPLE

20. Influencer identification and outreach.
>
Social People has built proprietary
systems to identify the true
playmakers in a category. Through
cultural context and sophisticated
we
listening tools, we find the purpose
and identify the active participants of
culture that drive interest amongst a
focus audience. Be it a mother of two
in Chicago who blogs on parenthood,
identify
or a 18 year old high school
basketball player that posts photos
of sneakers on Facebook, or an
influential financial author who has a
the
huge twitter audience; we listen to
the ones that truly move
communities around them.
services
influence...
- Influencer identification
- Social graph segmentation
- Social CRM platform
development
- Outreach and procurement
- Partnerships
- Product placement
- Influencer activation

21. #shift salon on social enterprise built by iMeet and Social People at Soho House New York 2011
PHOTO JOEY RUBIN, SOCIAL PEOPLE

22. Listening and analytics.
>
It is not enough to merely push
messaging, it takes an added layer of
listening and monitoring to truly
develop a valuable ROI around
monitor
communication programs. Our key
learnings of launching global social
web campaigns (#makeitcount,
#beatcancer #Grammys) have guided
global
us to a set of listening tools that we
develop protocols and systems for
monitoring large scale initiatives.
When using social data as input, we’re
conversation.. able to directly affect the realtime
outbound messaging. In addition, we
are able to articulate data in to
beautiful reports that speak to every
tier of an organization.
services
- Command center development
- Technology recommendations
- Action plan and protocols for
listening
- Community management
- Real time data and analytics
- Contextual creative direction
- Detailed reporting (rush service available)

23. Client Report Clips
DESIGNED BY JOEY RUBIN and KATIE KARP, SOCIAL PEOPLE

24. Our Work.

25. Case Study
Nike
Social People worked with Nike on
the strategy and implementation of
one of the most advanced social
CRM platforms ever created in the
#makeitcount
development of the marketing for
the next generation of Nike+
products, introducing the Nike
FuelBand. The campaign was
inaugurated with the launch of the
Global Social Media Strategy @Nike Twitter handle on NYE 2012
utilizing a global media buy of
Promoted Trends worldwide, as well
as a Youtube homepage takeover
and inlay ads on Twitter mobile
clients.
Services:
Strategy
Technology Recommendation
Analytics
Community Management
Design
On Premise Support

26. Hundreds of NYC Bridgerunners take over the Brooklyn Bridge at Midnight in custom NIKE
HyperFlash jackets, New Year’s Eve 2012 during the launch of the #makeitcount campaign
PHOTO BY 13TH WITNESS FOR NIKE

27. Case Study
iMeet
Social People worked with iMeet, the
world’s leading virtual conferencing
product, to build an experiential and
digital campaign hybrid discussing
#shift
the evolution of business culture to
augment their influencer
engagement program. Through
two-part event, Social People
gathered over 1000 entrepreneurs,
Experiential + Digital Marketing philanthropists, celebrities, media
and venture capitalists to discuss
the evolution of work in their
industry. Participants included
representatives from The White
House, Google, NASA, R/GA, MTV
Networks and many, many more.
Services
Experiential Strategy
Social Strategy
Influencer Identification
Event Production
Talent Procurement
Media Outreach
Content Production

28. New York Times Best Selling Author, Baratunde Thurston, discusses his book “How To Be Black”
with celebrity chef Dante Gonzales of Dante Fried Chicken and Founder of Social People, James
Andrews at #shiftsxsw
PHOTO JOEY RUBIN, SOCIAL PEOPLE

29. Case Study
The
Social People worked with The
GRAMMYs on the last three years of
the televised broadcast, to drive,
monitor, and analyze global
GRAMMYs
conversation leading to an
exponential increase in viewer
tune-ins. As the social TV space
grows at rapid scale, SP has begun
developing best practice with The
2011 /
GRAMMYs, one of the largest global
broadcast programs in the world.
Services:
2012/2013
Social Media Agency of Record
Strategy
Command Center Operations
Live Stream Production
On Site Support
Analytics

30. Bon Iver takes home the Best New Artist GRAMMY in 2012 and drives tremendous spike in global
chat on Twitter worldwide.
IMAGE COURTESY CBC MUSIC

31. Contact
SocialPeople.tv
@socialpeopletv
Facebook.com/SocialPeople
Social People
772 Edgewood Ave.
Atlanta, GA 30307
Email: James@SocialPeople.tv