SlideShare une entreprise Scribd logo
1  sur  17
ocial
    Media
     etrics
Mining the social media conversation
Social Media Optimization



Social Media
Bootcamp
OK, so I think I understand this




  Social Media Thing
Supported by...
Do I
  How



Use it?
PR in this new era needs to
be focused on listening
      in order to facilitate
 conversations between
         companies and their
                 constituents
How does social media relate
to other strategies?
                       Web Strategy
                       Having a solid website is the foundation, it
                       should be the baseline where customers get
    Web Strategy       their news about the company and products.

                       Internet Marketing Strategy
                       This is how companies reach out with traditional
                       affiliate networks, advertising on others sites, pay
Internet     Social    per click, search ad, and press and media relations
Marketing    Media     online.
Strategy    Strategy
                       Social Media Strategy
                       Leveraging relationships and networks. The
                       power of networks, raw and open feedback,
                       existing social networks tools that people use.
We know that social media is about
conversations made more efficient
          by the Web...
Social Media has
two core metrics
influence
engagement
How do we mine
conversational data?




        what are we measuring?
Before we proceed
A word of caution.
Be prepared for what you will
          Discover
The direct unfiltered
 brutally honest nature of
much online discussion is black
 gold...texas tea to companies
that want to spot trends or
 find out what customers
          really think
               -The Economist, March 11, 2006
Social Media
Monitoring and Tracking: How?
   Key Employees and Public Facing Figures
•
• Company Name
• Hot Industry Sites
• Company URL(s)
• Product/Service Names
• Product/Service URL(s)
• Track your competitors
• Employee Activity
• Newsgroups
• ZoomInfo
• SERPs
• Blog Comments
Social Media
Monitoring and Tracking: Where?
   Google Analytics
•
• Feedburner
• Hit Tail
• Measure Map
• Industry Hang Outs
• Authority Sites (Technorati, Google)
• Microblogging (Twitter, Pownce, Jaiku)
• Social Bookmarks
• Networks (Myspace, Virb, Facebook,
  Bebo, Linkedin
• Content Communities (Flickr, YouTube,
  BrightCove, Google Video)
Social Media
Remember to...
    Be Proactive
•
    Listen, Listen, Listen
•
    Bring the conversation closer
•

Contenu connexe

Tendances

Social Media Strategy for 2016
Social Media Strategy for 2016Social Media Strategy for 2016
Social Media Strategy for 2016Michael Spencer
 
Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals
Effective SMO Strategy 2016 to outdo your Social Media Marketing GoalsEffective SMO Strategy 2016 to outdo your Social Media Marketing Goals
Effective SMO Strategy 2016 to outdo your Social Media Marketing GoalsAbhijit Kumar Roy
 
Social Networking Ppt
Social Networking PptSocial Networking Ppt
Social Networking Pptkmlaughl
 
Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social MediaKelsey Ruger
 
The Paradox of Exceptional Marketing
The Paradox of Exceptional MarketingThe Paradox of Exceptional Marketing
The Paradox of Exceptional MarketingRand Fishkin
 
10 tips to promote your content without spamming people
10 tips to promote your content without spamming people10 tips to promote your content without spamming people
10 tips to promote your content without spamming peopleMark Schaefer
 
Social Media for Nonprofits: What the CSuite Should Know
Social Media for Nonprofits: What the CSuite Should KnowSocial Media for Nonprofits: What the CSuite Should Know
Social Media for Nonprofits: What the CSuite Should KnowBryann Alexandros
 
Social Media Power Point
Social Media Power Point Social Media Power Point
Social Media Power Point Megan LaFrance
 
Intro To Social Media Slideshow
Intro To Social Media Slideshow Intro To Social Media Slideshow
Intro To Social Media Slideshow Heavybag Media
 
Social Media & Your Small Business
Social Media & Your Small BusinessSocial Media & Your Small Business
Social Media & Your Small BusinessJulia Campbell
 
4 Tactics to Build Word Of Mouth
4 Tactics to Build Word Of Mouth4 Tactics to Build Word Of Mouth
4 Tactics to Build Word Of MouthReferralCandy
 
Week 2 - Social Media Training Presentation
Week 2 - Social Media Training PresentationWeek 2 - Social Media Training Presentation
Week 2 - Social Media Training PresentationJeanne Winfree
 
Go Home Marketing, You Are Drunk
Go Home Marketing, You Are DrunkGo Home Marketing, You Are Drunk
Go Home Marketing, You Are DrunkKristina Halvorson
 
Social media ppt
Social media pptSocial media ppt
Social media pptRyan Parker
 
11 Ways to Optimize LinkedIn for Business
11 Ways to Optimize LinkedIn for Business11 Ways to Optimize LinkedIn for Business
11 Ways to Optimize LinkedIn for BusinessDave Kerpen
 
How to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PRHow to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PRHubSpot
 

Tendances (20)

Social Media Strategy for 2016
Social Media Strategy for 2016Social Media Strategy for 2016
Social Media Strategy for 2016
 
Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals
Effective SMO Strategy 2016 to outdo your Social Media Marketing GoalsEffective SMO Strategy 2016 to outdo your Social Media Marketing Goals
Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals
 
Social Networking Ppt
Social Networking PptSocial Networking Ppt
Social Networking Ppt
 
Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social Media
 
The Paradox of Exceptional Marketing
The Paradox of Exceptional MarketingThe Paradox of Exceptional Marketing
The Paradox of Exceptional Marketing
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
10 tips to promote your content without spamming people
10 tips to promote your content without spamming people10 tips to promote your content without spamming people
10 tips to promote your content without spamming people
 
Building A Content Marketing Strategy
Building A Content Marketing StrategyBuilding A Content Marketing Strategy
Building A Content Marketing Strategy
 
Social Media for Nonprofits: What the CSuite Should Know
Social Media for Nonprofits: What the CSuite Should KnowSocial Media for Nonprofits: What the CSuite Should Know
Social Media for Nonprofits: What the CSuite Should Know
 
Social Media Power Point
Social Media Power Point Social Media Power Point
Social Media Power Point
 
Intro To Social Media Slideshow
Intro To Social Media Slideshow Intro To Social Media Slideshow
Intro To Social Media Slideshow
 
Social Media & Your Small Business
Social Media & Your Small BusinessSocial Media & Your Small Business
Social Media & Your Small Business
 
4 Tactics to Build Word Of Mouth
4 Tactics to Build Word Of Mouth4 Tactics to Build Word Of Mouth
4 Tactics to Build Word Of Mouth
 
Social Media for Business 2016
Social Media for Business 2016 Social Media for Business 2016
Social Media for Business 2016
 
Week 2 - Social Media Training Presentation
Week 2 - Social Media Training PresentationWeek 2 - Social Media Training Presentation
Week 2 - Social Media Training Presentation
 
Social media 101 slides
Social media 101 slidesSocial media 101 slides
Social media 101 slides
 
Go Home Marketing, You Are Drunk
Go Home Marketing, You Are DrunkGo Home Marketing, You Are Drunk
Go Home Marketing, You Are Drunk
 
Social media ppt
Social media pptSocial media ppt
Social media ppt
 
11 Ways to Optimize LinkedIn for Business
11 Ways to Optimize LinkedIn for Business11 Ways to Optimize LinkedIn for Business
11 Ways to Optimize LinkedIn for Business
 
How to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PRHow to Use Twitter for Marketing & PR
How to Use Twitter for Marketing & PR
 

En vedette

Branding 2.0 & Social Media
Branding 2.0 & Social MediaBranding 2.0 & Social Media
Branding 2.0 & Social MediaSampad Swain
 
What The F**K is Social Media?
What The F**K is Social Media?What The F**K is Social Media?
What The F**K is Social Media?Martafy!
 
Social Media Optimization: An Easy Guide to Marketing and Distributing Your C...
Social Media Optimization: An Easy Guide to Marketing and Distributing Your C...Social Media Optimization: An Easy Guide to Marketing and Distributing Your C...
Social Media Optimization: An Easy Guide to Marketing and Distributing Your C...Rohit Bhargava
 
Social Media
Social MediaSocial Media
Social MediaAlex Wong
 
How Often Should You Post to Facebook and Twitter
How Often Should You Post to Facebook and TwitterHow Often Should You Post to Facebook and Twitter
How Often Should You Post to Facebook and TwitterBuffer
 
What is Social Media?
What is Social Media?What is Social Media?
What is Social Media?Martafy!
 
Power Words - 189 Words That Convert
Power Words - 189 Words That ConvertPower Words - 189 Words That Convert
Power Words - 189 Words That ConvertBuffer
 
10 Reasons Why Twitter is Content Marketing's Best Friend
10 Reasons Why Twitter is Content Marketing's Best Friend10 Reasons Why Twitter is Content Marketing's Best Friend
10 Reasons Why Twitter is Content Marketing's Best FriendMark Schaefer
 
7 Proven Strategies to Maximize Twitter for Your Business
7 Proven Strategies to Maximize Twitter for Your Business7 Proven Strategies to Maximize Twitter for Your Business
7 Proven Strategies to Maximize Twitter for Your BusinessDave Kerpen
 
The Science of Creating Must-Click Content on Twitter
The Science of Creating Must-Click Content on TwitterThe Science of Creating Must-Click Content on Twitter
The Science of Creating Must-Click Content on TwitterBuffer
 
The Science of Writing Must-Click Headlines on Social Media
The Science of Writing Must-Click Headlines on Social MediaThe Science of Writing Must-Click Headlines on Social Media
The Science of Writing Must-Click Headlines on Social MediaBuffer
 
The 19 Best Headline Formulas
The 19 Best Headline FormulasThe 19 Best Headline Formulas
The 19 Best Headline FormulasBuffer
 
Finding Your Brand's Voice | Distilled |
Finding Your Brand's Voice | Distilled | Finding Your Brand's Voice | Distilled |
Finding Your Brand's Voice | Distilled | Distilled
 
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!Digital Annexe
 
The Burrito Principle and Beyond: 10 Unique Marketing Ideas
The Burrito Principle and Beyond: 10 Unique Marketing IdeasThe Burrito Principle and Beyond: 10 Unique Marketing Ideas
The Burrito Principle and Beyond: 10 Unique Marketing IdeasBuffer
 
Social Media Strategy: How Much Time Does a Good Strategy Take?
Social Media Strategy: How Much Time Does a Good Strategy Take?Social Media Strategy: How Much Time Does a Good Strategy Take?
Social Media Strategy: How Much Time Does a Good Strategy Take?Buffer
 
91 Free Twitter Tools and Apps to Fit Any Need
91 Free Twitter Tools and Apps to Fit Any Need91 Free Twitter Tools and Apps to Fit Any Need
91 Free Twitter Tools and Apps to Fit Any NeedBuffer
 
Instagram 101 for Business
Instagram 101 for BusinessInstagram 101 for Business
Instagram 101 for BusinessBuffer
 

En vedette (19)

Branding 2.0 & Social Media
Branding 2.0 & Social MediaBranding 2.0 & Social Media
Branding 2.0 & Social Media
 
What The F**K is Social Media?
What The F**K is Social Media?What The F**K is Social Media?
What The F**K is Social Media?
 
Social Media Optimization: An Easy Guide to Marketing and Distributing Your C...
Social Media Optimization: An Easy Guide to Marketing and Distributing Your C...Social Media Optimization: An Easy Guide to Marketing and Distributing Your C...
Social Media Optimization: An Easy Guide to Marketing and Distributing Your C...
 
Social Media ROI
Social Media ROISocial Media ROI
Social Media ROI
 
Social Media
Social MediaSocial Media
Social Media
 
How Often Should You Post to Facebook and Twitter
How Often Should You Post to Facebook and TwitterHow Often Should You Post to Facebook and Twitter
How Often Should You Post to Facebook and Twitter
 
What is Social Media?
What is Social Media?What is Social Media?
What is Social Media?
 
Power Words - 189 Words That Convert
Power Words - 189 Words That ConvertPower Words - 189 Words That Convert
Power Words - 189 Words That Convert
 
10 Reasons Why Twitter is Content Marketing's Best Friend
10 Reasons Why Twitter is Content Marketing's Best Friend10 Reasons Why Twitter is Content Marketing's Best Friend
10 Reasons Why Twitter is Content Marketing's Best Friend
 
7 Proven Strategies to Maximize Twitter for Your Business
7 Proven Strategies to Maximize Twitter for Your Business7 Proven Strategies to Maximize Twitter for Your Business
7 Proven Strategies to Maximize Twitter for Your Business
 
The Science of Creating Must-Click Content on Twitter
The Science of Creating Must-Click Content on TwitterThe Science of Creating Must-Click Content on Twitter
The Science of Creating Must-Click Content on Twitter
 
The Science of Writing Must-Click Headlines on Social Media
The Science of Writing Must-Click Headlines on Social MediaThe Science of Writing Must-Click Headlines on Social Media
The Science of Writing Must-Click Headlines on Social Media
 
The 19 Best Headline Formulas
The 19 Best Headline FormulasThe 19 Best Headline Formulas
The 19 Best Headline Formulas
 
Finding Your Brand's Voice | Distilled |
Finding Your Brand's Voice | Distilled | Finding Your Brand's Voice | Distilled |
Finding Your Brand's Voice | Distilled |
 
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!
 
The Burrito Principle and Beyond: 10 Unique Marketing Ideas
The Burrito Principle and Beyond: 10 Unique Marketing IdeasThe Burrito Principle and Beyond: 10 Unique Marketing Ideas
The Burrito Principle and Beyond: 10 Unique Marketing Ideas
 
Social Media Strategy: How Much Time Does a Good Strategy Take?
Social Media Strategy: How Much Time Does a Good Strategy Take?Social Media Strategy: How Much Time Does a Good Strategy Take?
Social Media Strategy: How Much Time Does a Good Strategy Take?
 
91 Free Twitter Tools and Apps to Fit Any Need
91 Free Twitter Tools and Apps to Fit Any Need91 Free Twitter Tools and Apps to Fit Any Need
91 Free Twitter Tools and Apps to Fit Any Need
 
Instagram 101 for Business
Instagram 101 for BusinessInstagram 101 for Business
Instagram 101 for Business
 

Similaire à Social Media Measurement

Breaking into social media marketing
Breaking into social media marketingBreaking into social media marketing
Breaking into social media marketingSarah Maynard
 
Arp conference
Arp conferenceArp conference
Arp conferenceSocialB
 
Digital public relations and online reputation management presentation cna
Digital public relations and online reputation management presentation cnaDigital public relations and online reputation management presentation cna
Digital public relations and online reputation management presentation cnaCelestine Achi
 
Global Gateway Social Media Marketing
Global Gateway Social Media MarketingGlobal Gateway Social Media Marketing
Global Gateway Social Media Marketingtheonlyelina
 
The Social Media Landscape
The Social Media LandscapeThe Social Media Landscape
The Social Media LandscapeDan Elder, MS
 
Furniture Makers Talk
Furniture Makers TalkFurniture Makers Talk
Furniture Makers TalkSocialB
 
Digital marketing workshop
Digital marketing workshopDigital marketing workshop
Digital marketing workshopAndy Lima
 
Social Media For Small Businesses
Social Media For Small BusinessesSocial Media For Small Businesses
Social Media For Small BusinessesCatherine Tryon
 
Social Media, Pr & Marketing Ninja
Social Media, Pr & Marketing NinjaSocial Media, Pr & Marketing Ninja
Social Media, Pr & Marketing Ninjadbright23
 
Social Business Outreach Engagement Strategies For 2013
Social Business Outreach Engagement Strategies For 2013Social Business Outreach Engagement Strategies For 2013
Social Business Outreach Engagement Strategies For 2013Richard Sink
 
Digital marketing strategy
Digital marketing strategyDigital marketing strategy
Digital marketing strategyJanisBibiyanaD
 
Social media marketing project
Social media marketing  projectSocial media marketing  project
Social media marketing projectniraj joshi
 
Social Media Solutions
Social  Media  SolutionsSocial  Media  Solutions
Social Media SolutionsAriel Dagan
 
Social Media Marketing in Business
Social Media Marketing in BusinessSocial Media Marketing in Business
Social Media Marketing in BusinessMelissa Cummings
 
Social Media for B2B
Social Media for B2BSocial Media for B2B
Social Media for B2BVemana Madasu
 

Similaire à Social Media Measurement (20)

Breaking into social media marketing
Breaking into social media marketingBreaking into social media marketing
Breaking into social media marketing
 
Connect with Social Media
Connect with Social MediaConnect with Social Media
Connect with Social Media
 
Arp conference
Arp conferenceArp conference
Arp conference
 
Digital public relations and online reputation management presentation cna
Digital public relations and online reputation management presentation cnaDigital public relations and online reputation management presentation cna
Digital public relations and online reputation management presentation cna
 
Prognosys smm
Prognosys smmPrognosys smm
Prognosys smm
 
Tendencias midias sociais
Tendencias midias sociaisTendencias midias sociais
Tendencias midias sociais
 
Global Gateway Social Media Marketing
Global Gateway Social Media MarketingGlobal Gateway Social Media Marketing
Global Gateway Social Media Marketing
 
The Social Media Landscape
The Social Media LandscapeThe Social Media Landscape
The Social Media Landscape
 
Furniture Makers Talk
Furniture Makers TalkFurniture Makers Talk
Furniture Makers Talk
 
Digital marketing workshop
Digital marketing workshopDigital marketing workshop
Digital marketing workshop
 
Social Media For Small Businesses
Social Media For Small BusinessesSocial Media For Small Businesses
Social Media For Small Businesses
 
Social Media, Pr & Marketing Ninja
Social Media, Pr & Marketing NinjaSocial Media, Pr & Marketing Ninja
Social Media, Pr & Marketing Ninja
 
Social Business Outreach Engagement Strategies For 2013
Social Business Outreach Engagement Strategies For 2013Social Business Outreach Engagement Strategies For 2013
Social Business Outreach Engagement Strategies For 2013
 
Digital marketing strategy
Digital marketing strategyDigital marketing strategy
Digital marketing strategy
 
Social media marketing project
Social media marketing  projectSocial media marketing  project
Social media marketing project
 
Social Media Solutions
Social  Media  SolutionsSocial  Media  Solutions
Social Media Solutions
 
Social Media Marketing in Business
Social Media Marketing in BusinessSocial Media Marketing in Business
Social Media Marketing in Business
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Pradeep_Chaudhari_Report
Pradeep_Chaudhari_ReportPradeep_Chaudhari_Report
Pradeep_Chaudhari_Report
 
Social Media for B2B
Social Media for B2BSocial Media for B2B
Social Media for B2B
 

Plus de Kelsey Ruger

Surrounded By Genius: Practical Advice On Creative Leadership
Surrounded By Genius: Practical Advice On Creative LeadershipSurrounded By Genius: Practical Advice On Creative Leadership
Surrounded By Genius: Practical Advice On Creative LeadershipKelsey Ruger
 
Creative Mornings Houston June 2014 - Minimal
Creative Mornings Houston June 2014 - MinimalCreative Mornings Houston June 2014 - Minimal
Creative Mornings Houston June 2014 - MinimalKelsey Ruger
 
Finding Charisma: The Secrets To Becoming Design Oriented
Finding Charisma: The Secrets To Becoming Design OrientedFinding Charisma: The Secrets To Becoming Design Oriented
Finding Charisma: The Secrets To Becoming Design OrientedKelsey Ruger
 
Raw Creativity: Secrets To Building The Creative Habit
Raw Creativity: Secrets To Building The Creative HabitRaw Creativity: Secrets To Building The Creative Habit
Raw Creativity: Secrets To Building The Creative HabitKelsey Ruger
 
Inspired Storytelling: Engaging People & Moving Them To Action
Inspired Storytelling: Engaging People & Moving Them To ActionInspired Storytelling: Engaging People & Moving Them To Action
Inspired Storytelling: Engaging People & Moving Them To ActionKelsey Ruger
 
Pushing Buttons & Pulling Triggers: Using Psychology to Connect with People a...
Pushing Buttons & Pulling Triggers: Using Psychology to Connect with People a...Pushing Buttons & Pulling Triggers: Using Psychology to Connect with People a...
Pushing Buttons & Pulling Triggers: Using Psychology to Connect with People a...Kelsey Ruger
 
Sketching To Communicate, Share Stories And Solve Problems
Sketching To Communicate, Share Stories And Solve ProblemsSketching To Communicate, Share Stories And Solve Problems
Sketching To Communicate, Share Stories And Solve ProblemsKelsey Ruger
 
Rebirth of Slick: Why Great Design Will Make People Love Your Company
Rebirth of Slick: Why Great Design Will Make People Love Your CompanyRebirth of Slick: Why Great Design Will Make People Love Your Company
Rebirth of Slick: Why Great Design Will Make People Love Your CompanyKelsey Ruger
 
Jerry McGuire Guide to Digital Sales
Jerry McGuire Guide to Digital SalesJerry McGuire Guide to Digital Sales
Jerry McGuire Guide to Digital SalesKelsey Ruger
 
Waiting For The World To Change
Waiting For The World To ChangeWaiting For The World To Change
Waiting For The World To ChangeKelsey Ruger
 
Social Media And Business
Social Media And BusinessSocial Media And Business
Social Media And BusinessKelsey Ruger
 
Sales Eye For The Non-Profit Guy
Sales Eye For The Non-Profit GuySales Eye For The Non-Profit Guy
Sales Eye For The Non-Profit GuyKelsey Ruger
 
Everyday Genius: 9 Steps to Awaken Your Creative Genius
Everyday Genius: 9 Steps to Awaken Your Creative GeniusEveryday Genius: 9 Steps to Awaken Your Creative Genius
Everyday Genius: 9 Steps to Awaken Your Creative GeniusKelsey Ruger
 
New Gangs In America: The Story of Organizing without Organizations
New Gangs In America: The Story of Organizing without OrganizationsNew Gangs In America: The Story of Organizing without Organizations
New Gangs In America: The Story of Organizing without OrganizationsKelsey Ruger
 
Tales from the Wonder Emporium: Visual and Creative Thinking in Business
Tales from the Wonder Emporium: Visual and Creative Thinking in BusinessTales from the Wonder Emporium: Visual and Creative Thinking in Business
Tales from the Wonder Emporium: Visual and Creative Thinking in BusinessKelsey Ruger
 
Crucial Conversations In Social Media
Crucial Conversations In Social MediaCrucial Conversations In Social Media
Crucial Conversations In Social MediaKelsey Ruger
 
Visual and Creative Thinking:What We Learned From Peter Pan and Willy Wonka
Visual and Creative Thinking:What We Learned From Peter Pan and Willy WonkaVisual and Creative Thinking:What We Learned From Peter Pan and Willy Wonka
Visual and Creative Thinking:What We Learned From Peter Pan and Willy WonkaKelsey Ruger
 

Plus de Kelsey Ruger (17)

Surrounded By Genius: Practical Advice On Creative Leadership
Surrounded By Genius: Practical Advice On Creative LeadershipSurrounded By Genius: Practical Advice On Creative Leadership
Surrounded By Genius: Practical Advice On Creative Leadership
 
Creative Mornings Houston June 2014 - Minimal
Creative Mornings Houston June 2014 - MinimalCreative Mornings Houston June 2014 - Minimal
Creative Mornings Houston June 2014 - Minimal
 
Finding Charisma: The Secrets To Becoming Design Oriented
Finding Charisma: The Secrets To Becoming Design OrientedFinding Charisma: The Secrets To Becoming Design Oriented
Finding Charisma: The Secrets To Becoming Design Oriented
 
Raw Creativity: Secrets To Building The Creative Habit
Raw Creativity: Secrets To Building The Creative HabitRaw Creativity: Secrets To Building The Creative Habit
Raw Creativity: Secrets To Building The Creative Habit
 
Inspired Storytelling: Engaging People & Moving Them To Action
Inspired Storytelling: Engaging People & Moving Them To ActionInspired Storytelling: Engaging People & Moving Them To Action
Inspired Storytelling: Engaging People & Moving Them To Action
 
Pushing Buttons & Pulling Triggers: Using Psychology to Connect with People a...
Pushing Buttons & Pulling Triggers: Using Psychology to Connect with People a...Pushing Buttons & Pulling Triggers: Using Psychology to Connect with People a...
Pushing Buttons & Pulling Triggers: Using Psychology to Connect with People a...
 
Sketching To Communicate, Share Stories And Solve Problems
Sketching To Communicate, Share Stories And Solve ProblemsSketching To Communicate, Share Stories And Solve Problems
Sketching To Communicate, Share Stories And Solve Problems
 
Rebirth of Slick: Why Great Design Will Make People Love Your Company
Rebirth of Slick: Why Great Design Will Make People Love Your CompanyRebirth of Slick: Why Great Design Will Make People Love Your Company
Rebirth of Slick: Why Great Design Will Make People Love Your Company
 
Jerry McGuire Guide to Digital Sales
Jerry McGuire Guide to Digital SalesJerry McGuire Guide to Digital Sales
Jerry McGuire Guide to Digital Sales
 
Waiting For The World To Change
Waiting For The World To ChangeWaiting For The World To Change
Waiting For The World To Change
 
Social Media And Business
Social Media And BusinessSocial Media And Business
Social Media And Business
 
Sales Eye For The Non-Profit Guy
Sales Eye For The Non-Profit GuySales Eye For The Non-Profit Guy
Sales Eye For The Non-Profit Guy
 
Everyday Genius: 9 Steps to Awaken Your Creative Genius
Everyday Genius: 9 Steps to Awaken Your Creative GeniusEveryday Genius: 9 Steps to Awaken Your Creative Genius
Everyday Genius: 9 Steps to Awaken Your Creative Genius
 
New Gangs In America: The Story of Organizing without Organizations
New Gangs In America: The Story of Organizing without OrganizationsNew Gangs In America: The Story of Organizing without Organizations
New Gangs In America: The Story of Organizing without Organizations
 
Tales from the Wonder Emporium: Visual and Creative Thinking in Business
Tales from the Wonder Emporium: Visual and Creative Thinking in BusinessTales from the Wonder Emporium: Visual and Creative Thinking in Business
Tales from the Wonder Emporium: Visual and Creative Thinking in Business
 
Crucial Conversations In Social Media
Crucial Conversations In Social MediaCrucial Conversations In Social Media
Crucial Conversations In Social Media
 
Visual and Creative Thinking:What We Learned From Peter Pan and Willy Wonka
Visual and Creative Thinking:What We Learned From Peter Pan and Willy WonkaVisual and Creative Thinking:What We Learned From Peter Pan and Willy Wonka
Visual and Creative Thinking:What We Learned From Peter Pan and Willy Wonka
 

Dernier

The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 

Dernier (20)

The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 

Social Media Measurement

  • 1. ocial Media etrics Mining the social media conversation Social Media Optimization Social Media Bootcamp
  • 2. OK, so I think I understand this Social Media Thing
  • 4. Do I How Use it?
  • 5. PR in this new era needs to be focused on listening in order to facilitate conversations between companies and their constituents
  • 6. How does social media relate to other strategies? Web Strategy Having a solid website is the foundation, it should be the baseline where customers get Web Strategy their news about the company and products. Internet Marketing Strategy This is how companies reach out with traditional affiliate networks, advertising on others sites, pay Internet Social per click, search ad, and press and media relations Marketing Media online. Strategy Strategy Social Media Strategy Leveraging relationships and networks. The power of networks, raw and open feedback, existing social networks tools that people use.
  • 7. We know that social media is about conversations made more efficient by the Web...
  • 8. Social Media has two core metrics
  • 11. How do we mine conversational data? what are we measuring?
  • 12. Before we proceed A word of caution.
  • 13. Be prepared for what you will Discover
  • 14. The direct unfiltered brutally honest nature of much online discussion is black gold...texas tea to companies that want to spot trends or find out what customers really think -The Economist, March 11, 2006
  • 15. Social Media Monitoring and Tracking: How? Key Employees and Public Facing Figures • • Company Name • Hot Industry Sites • Company URL(s) • Product/Service Names • Product/Service URL(s) • Track your competitors • Employee Activity • Newsgroups • ZoomInfo • SERPs • Blog Comments
  • 16. Social Media Monitoring and Tracking: Where? Google Analytics • • Feedburner • Hit Tail • Measure Map • Industry Hang Outs • Authority Sites (Technorati, Google) • Microblogging (Twitter, Pownce, Jaiku) • Social Bookmarks • Networks (Myspace, Virb, Facebook, Bebo, Linkedin • Content Communities (Flickr, YouTube, BrightCove, Google Video)
  • 17. Social Media Remember to... Be Proactive • Listen, Listen, Listen • Bring the conversation closer •