Soumettre la recherche
Mettre en ligne
My deck from Guardian Changing Media Summit - London March 16th 2017
•
19 j'aime
•
5,432 vues
Tom Goodwin
Suivre
For those who want to see what I presented.
Lire moins
Lire la suite
Business
Affichage du diaporama
Signaler
Partager
Affichage du diaporama
Signaler
Partager
1 sur 110
Télécharger maintenant
Télécharger pour lire hors ligne
Recommandé
Olympia technology for marketing pdf
Olympia technology for marketing pdf
Tom Goodwin
NIMAMD 2019 Opening Keynote
NIMAMD 2019 Opening Keynote
Tom Goodwin
Y&R: 10 Snapshots from SXSWi 2015
Y&R: 10 Snapshots from SXSWi 2015
Young & Rubicam
SXSW2016 - A Year Without Tech
SXSW2016 - A Year Without Tech
IsobarUS
12 Snapshots from SXSWi 2016
12 Snapshots from SXSWi 2016
Young & Rubicam
7 Predictions for 2017 from a Cloudy Crystal Ball
7 Predictions for 2017 from a Cloudy Crystal Ball
Young & Rubicam
17 Cartoons That Will Change Your Business by @BrianSolis @Gapingvoid
17 Cartoons That Will Change Your Business by @BrianSolis @Gapingvoid
Brian Solis
SXSW: The Talks, Tech and Trends
SXSW: The Talks, Tech and Trends
IsobarUS
Recommandé
Olympia technology for marketing pdf
Olympia technology for marketing pdf
Tom Goodwin
NIMAMD 2019 Opening Keynote
NIMAMD 2019 Opening Keynote
Tom Goodwin
Y&R: 10 Snapshots from SXSWi 2015
Y&R: 10 Snapshots from SXSWi 2015
Young & Rubicam
SXSW2016 - A Year Without Tech
SXSW2016 - A Year Without Tech
IsobarUS
12 Snapshots from SXSWi 2016
12 Snapshots from SXSWi 2016
Young & Rubicam
7 Predictions for 2017 from a Cloudy Crystal Ball
7 Predictions for 2017 from a Cloudy Crystal Ball
Young & Rubicam
17 Cartoons That Will Change Your Business by @BrianSolis @Gapingvoid
17 Cartoons That Will Change Your Business by @BrianSolis @Gapingvoid
Brian Solis
SXSW: The Talks, Tech and Trends
SXSW: The Talks, Tech and Trends
IsobarUS
Digital Culture For The Win - Cannes Lions 2016 Review
Digital Culture For The Win - Cannes Lions 2016 Review
Jeremy Masselis
Redefining Customer Expectations: 5 Trends for 2017
Redefining Customer Expectations: 5 Trends for 2017
BrandSquare
100+ Best Quotes from Cannes Lions 2016
100+ Best Quotes from Cannes Lions 2016
Michael Boamah
Mind Blowing Lessons from the Cannes Lions 2012
Mind Blowing Lessons from the Cannes Lions 2012
Karim Syed
SXSW Interactive 2016 - the recap
SXSW Interactive 2016 - the recap
Vikki Chowney
Top 4 Content Conversations at SXSW 2014
Top 4 Content Conversations at SXSW 2014
Alyssa Vitrano
SxSW Interactive 2016: In Quotes
SxSW Interactive 2016: In Quotes
Iris
Top 10 Global Future Trends 2016 - Entrepreneurs Institute
Top 10 Global Future Trends 2016 - Entrepreneurs Institute
Roger Hamilton
Best of SXSW 2017 - Speakers, Themes and Links
Best of SXSW 2017 - Speakers, Themes and Links
Jung von Matt
Mindshare@SXSWi 2016: The Takeaways for Marketers
Mindshare@SXSWi 2016: The Takeaways for Marketers
Mindshare North America
Sxsw 2016 themes
Sxsw 2016 themes
Kelsey Hodgkin
The disruption of branding, advertising and campaigning
The disruption of branding, advertising and campaigning
SUE Amsterdam
We Are Social: Think Forward 2016
We Are Social: Think Forward 2016
We Are Social
iris SxSW Bites 2016
iris SxSW Bites 2016
Iris
Highlights from WPP's Stream (Un)Conference 2015
Highlights from WPP's Stream (Un)Conference 2015
Young & Rubicam
The Market Research Event (TMRE) 2016 ChapStick User Experience Research
The Market Research Event (TMRE) 2016 ChapStick User Experience Research
IsobarUS
Takeaways From CES 2017
Takeaways From CES 2017
Young & Rubicam
Consumer Trends in 2017: 36 Expert Perspectives - Canvas8
Consumer Trends in 2017: 36 Expert Perspectives - Canvas8
Canvas8
Marketing your brand in today's digital world
Marketing your brand in today's digital world
Matt Dickman
Havas Horizon 2018
Havas Horizon 2018
Havas Media
Generic conventions-website
Generic conventions-website
Tom Hughes
CES 2016 Trends and Implications - Havas
CES 2016 Trends and Implications - Havas
Tom Goodwin
Contenu connexe
Tendances
Digital Culture For The Win - Cannes Lions 2016 Review
Digital Culture For The Win - Cannes Lions 2016 Review
Jeremy Masselis
Redefining Customer Expectations: 5 Trends for 2017
Redefining Customer Expectations: 5 Trends for 2017
BrandSquare
100+ Best Quotes from Cannes Lions 2016
100+ Best Quotes from Cannes Lions 2016
Michael Boamah
Mind Blowing Lessons from the Cannes Lions 2012
Mind Blowing Lessons from the Cannes Lions 2012
Karim Syed
SXSW Interactive 2016 - the recap
SXSW Interactive 2016 - the recap
Vikki Chowney
Top 4 Content Conversations at SXSW 2014
Top 4 Content Conversations at SXSW 2014
Alyssa Vitrano
SxSW Interactive 2016: In Quotes
SxSW Interactive 2016: In Quotes
Iris
Top 10 Global Future Trends 2016 - Entrepreneurs Institute
Top 10 Global Future Trends 2016 - Entrepreneurs Institute
Roger Hamilton
Best of SXSW 2017 - Speakers, Themes and Links
Best of SXSW 2017 - Speakers, Themes and Links
Jung von Matt
Mindshare@SXSWi 2016: The Takeaways for Marketers
Mindshare@SXSWi 2016: The Takeaways for Marketers
Mindshare North America
Sxsw 2016 themes
Sxsw 2016 themes
Kelsey Hodgkin
The disruption of branding, advertising and campaigning
The disruption of branding, advertising and campaigning
SUE Amsterdam
We Are Social: Think Forward 2016
We Are Social: Think Forward 2016
We Are Social
iris SxSW Bites 2016
iris SxSW Bites 2016
Iris
Highlights from WPP's Stream (Un)Conference 2015
Highlights from WPP's Stream (Un)Conference 2015
Young & Rubicam
The Market Research Event (TMRE) 2016 ChapStick User Experience Research
The Market Research Event (TMRE) 2016 ChapStick User Experience Research
IsobarUS
Takeaways From CES 2017
Takeaways From CES 2017
Young & Rubicam
Consumer Trends in 2017: 36 Expert Perspectives - Canvas8
Consumer Trends in 2017: 36 Expert Perspectives - Canvas8
Canvas8
Marketing your brand in today's digital world
Marketing your brand in today's digital world
Matt Dickman
Havas Horizon 2018
Havas Horizon 2018
Havas Media
Tendances
(20)
Digital Culture For The Win - Cannes Lions 2016 Review
Digital Culture For The Win - Cannes Lions 2016 Review
Redefining Customer Expectations: 5 Trends for 2017
Redefining Customer Expectations: 5 Trends for 2017
100+ Best Quotes from Cannes Lions 2016
100+ Best Quotes from Cannes Lions 2016
Mind Blowing Lessons from the Cannes Lions 2012
Mind Blowing Lessons from the Cannes Lions 2012
SXSW Interactive 2016 - the recap
SXSW Interactive 2016 - the recap
Top 4 Content Conversations at SXSW 2014
Top 4 Content Conversations at SXSW 2014
SxSW Interactive 2016: In Quotes
SxSW Interactive 2016: In Quotes
Top 10 Global Future Trends 2016 - Entrepreneurs Institute
Top 10 Global Future Trends 2016 - Entrepreneurs Institute
Best of SXSW 2017 - Speakers, Themes and Links
Best of SXSW 2017 - Speakers, Themes and Links
Mindshare@SXSWi 2016: The Takeaways for Marketers
Mindshare@SXSWi 2016: The Takeaways for Marketers
Sxsw 2016 themes
Sxsw 2016 themes
The disruption of branding, advertising and campaigning
The disruption of branding, advertising and campaigning
We Are Social: Think Forward 2016
We Are Social: Think Forward 2016
iris SxSW Bites 2016
iris SxSW Bites 2016
Highlights from WPP's Stream (Un)Conference 2015
Highlights from WPP's Stream (Un)Conference 2015
The Market Research Event (TMRE) 2016 ChapStick User Experience Research
The Market Research Event (TMRE) 2016 ChapStick User Experience Research
Takeaways From CES 2017
Takeaways From CES 2017
Consumer Trends in 2017: 36 Expert Perspectives - Canvas8
Consumer Trends in 2017: 36 Expert Perspectives - Canvas8
Marketing your brand in today's digital world
Marketing your brand in today's digital world
Havas Horizon 2018
Havas Horizon 2018
En vedette
Generic conventions-website
Generic conventions-website
Tom Hughes
CES 2016 Trends and Implications - Havas
CES 2016 Trends and Implications - Havas
Tom Goodwin
Design in Tech Report 2017
Design in Tech Report 2017
John Maeda
Quaderns matematiques equacions_primer_grau
Quaderns matematiques equacions_primer_grau
Santiago Campos zurano
Future of tv
Future of tv
Tom Goodwin
SXSW 2017 - 10 Trends from Carat USA
SXSW 2017 - 10 Trends from Carat USA
dentsu
10 Trends from SXSW 2015 . From Havas
10 Trends from SXSW 2015 . From Havas
Tom Goodwin
The Be-All, End-All List of Small Business Tax Deductions
The Be-All, End-All List of Small Business Tax Deductions
Wagepoint
Culture
Culture
Reed Hastings
[SEN#7] Le classement des Entreprises de Service du Numérique (ex-SSII) qui r...
[SEN#7] Le classement des Entreprises de Service du Numérique (ex-SSII) qui r...
FrenchWeb.fr
Googleにおける機械学習の活用とクラウドサービス
Googleにおける機械学習の活用とクラウドサービス
Etsuji Nakai
10 Pearls of Wisdom for Working With & Leading People
10 Pearls of Wisdom for Working With & Leading People
Ogilvy
Build Features, Not Apps
Build Features, Not Apps
Natasha Murashev
What is Deep Learning?
What is Deep Learning?
NVIDIA
Payments Trends 2017
Payments Trends 2017
Capgemini
7 Deadly Myths about Women in Business
7 Deadly Myths about Women in Business
INSEAD
The Marketer's Guide To Customer Interviews
The Marketer's Guide To Customer Interviews
Good Funnel
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
HubSpot
How to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's Buyer
HubSpot
Digital in 2017 Global Overview
Digital in 2017 Global Overview
We Are Social Singapore
En vedette
(20)
Generic conventions-website
Generic conventions-website
CES 2016 Trends and Implications - Havas
CES 2016 Trends and Implications - Havas
Design in Tech Report 2017
Design in Tech Report 2017
Quaderns matematiques equacions_primer_grau
Quaderns matematiques equacions_primer_grau
Future of tv
Future of tv
SXSW 2017 - 10 Trends from Carat USA
SXSW 2017 - 10 Trends from Carat USA
10 Trends from SXSW 2015 . From Havas
10 Trends from SXSW 2015 . From Havas
The Be-All, End-All List of Small Business Tax Deductions
The Be-All, End-All List of Small Business Tax Deductions
Culture
Culture
[SEN#7] Le classement des Entreprises de Service du Numérique (ex-SSII) qui r...
[SEN#7] Le classement des Entreprises de Service du Numérique (ex-SSII) qui r...
Googleにおける機械学習の活用とクラウドサービス
Googleにおける機械学習の活用とクラウドサービス
10 Pearls of Wisdom for Working With & Leading People
10 Pearls of Wisdom for Working With & Leading People
Build Features, Not Apps
Build Features, Not Apps
What is Deep Learning?
What is Deep Learning?
Payments Trends 2017
Payments Trends 2017
7 Deadly Myths about Women in Business
7 Deadly Myths about Women in Business
The Marketer's Guide To Customer Interviews
The Marketer's Guide To Customer Interviews
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
How to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's Buyer
Digital in 2017 Global Overview
Digital in 2017 Global Overview
Similaire à My deck from Guardian Changing Media Summit - London March 16th 2017
The Future of Media and the Impact on Content
The Future of Media and the Impact on Content
NewsCred
Pat Hopkins, Imaginasium, Social Media and Branding
Pat Hopkins, Imaginasium, Social Media and Branding
Social Media Rockstar
Building an agile business
Building an agile business
Barry Thomas
Visions for Founders
Visions for Founders
Gabriel Yoran
Build the Right Product with Lean UX
Build the Right Product with Lean UX
Mike Long
How PBworks Used Lean Startup Techniques
How PBworks Used Lean Startup Techniques
David E. Weekly
Ias201302 webinar 1
Ias201302 webinar 1
Camiel Notermans
8 Interactive Trends Changing the Business Landscape
8 Interactive Trends Changing the Business Landscape
Tim Sandlund
Business Model Canvas Innovation for Publishers and Newspapers. Ed Capaldi WA...
Business Model Canvas Innovation for Publishers and Newspapers. Ed Capaldi WA...
Ed Capaldi
Inteligência o combustível da atualidade.
Inteligência o combustível da atualidade.
Divonsir Borges
How to Build Better Products by Focusing on the Why
How to Build Better Products by Focusing on the Why
Optimizely
Digital Strategy Workbook
Digital Strategy Workbook
tim richards
How to Avoid the Content Marketing Arms Race
How to Avoid the Content Marketing Arms Race
Steve Radick
Engagement Acceleration - Working with the consumer shift to new and emerging...
Engagement Acceleration - Working with the consumer shift to new and emerging...
Carter Jensen
CMI Master Class Toronto Presentation
CMI Master Class Toronto Presentation
LinkedIn Canada
11seconds
11seconds
enjoydigital
11seconds
11seconds
enjoydigital
WattsUp 1 SXSW Recap
WattsUp 1 SXSW Recap
erinvandesteeg
Digital Creative 1
Digital Creative 1
Vivastream
Innovation for Healthcare Marketing
Innovation for Healthcare Marketing
GSW
Similaire à My deck from Guardian Changing Media Summit - London March 16th 2017
(20)
The Future of Media and the Impact on Content
The Future of Media and the Impact on Content
Pat Hopkins, Imaginasium, Social Media and Branding
Pat Hopkins, Imaginasium, Social Media and Branding
Building an agile business
Building an agile business
Visions for Founders
Visions for Founders
Build the Right Product with Lean UX
Build the Right Product with Lean UX
How PBworks Used Lean Startup Techniques
How PBworks Used Lean Startup Techniques
Ias201302 webinar 1
Ias201302 webinar 1
8 Interactive Trends Changing the Business Landscape
8 Interactive Trends Changing the Business Landscape
Business Model Canvas Innovation for Publishers and Newspapers. Ed Capaldi WA...
Business Model Canvas Innovation for Publishers and Newspapers. Ed Capaldi WA...
Inteligência o combustível da atualidade.
Inteligência o combustível da atualidade.
How to Build Better Products by Focusing on the Why
How to Build Better Products by Focusing on the Why
Digital Strategy Workbook
Digital Strategy Workbook
How to Avoid the Content Marketing Arms Race
How to Avoid the Content Marketing Arms Race
Engagement Acceleration - Working with the consumer shift to new and emerging...
Engagement Acceleration - Working with the consumer shift to new and emerging...
CMI Master Class Toronto Presentation
CMI Master Class Toronto Presentation
11seconds
11seconds
11seconds
11seconds
WattsUp 1 SXSW Recap
WattsUp 1 SXSW Recap
Digital Creative 1
Digital Creative 1
Innovation for Healthcare Marketing
Innovation for Healthcare Marketing
Plus de Tom Goodwin
Myths of modern marketing
Myths of modern marketing
Tom Goodwin
Havas Media - 8 Trends from CES for 2015
Havas Media - 8 Trends from CES for 2015
Tom Goodwin
Tomorrow four screen world
Tomorrow four screen world
Tom Goodwin
Tomorrow th'internet
Tomorrow th'internet
Tom Goodwin
Tomorrow fstr
Tomorrow fstr
Tom Goodwin
Shifts / Trends 2015 - The Pervasive Internet
Shifts / Trends 2015 - The Pervasive Internet
Tom Goodwin
Tomorrow Group Credentials - August 2014
Tomorrow Group Credentials - August 2014
Tom Goodwin
Retail trends outlook 2015 : Now and Next
Retail trends outlook 2015 : Now and Next
Tom Goodwin
Plus de Tom Goodwin
(8)
Myths of modern marketing
Myths of modern marketing
Havas Media - 8 Trends from CES for 2015
Havas Media - 8 Trends from CES for 2015
Tomorrow four screen world
Tomorrow four screen world
Tomorrow th'internet
Tomorrow th'internet
Tomorrow fstr
Tomorrow fstr
Shifts / Trends 2015 - The Pervasive Internet
Shifts / Trends 2015 - The Pervasive Internet
Tomorrow Group Credentials - August 2014
Tomorrow Group Credentials - August 2014
Retail trends outlook 2015 : Now and Next
Retail trends outlook 2015 : Now and Next
Dernier
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
NZSG
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
kcpayne
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Anamikakaur10
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
uneakwhite
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
Call Girls in Nagpur High Profile Call Girls
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
amitlee9823
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
dlhescort
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)- A new venture concept
P&CO
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
rwgiffor
Phases of Negotiation .pptx
Phases of Negotiation .pptx
nandhinijagan9867
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Admir Softic
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Sheetaleventcompany
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Dipal Arora
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
rajveerescorts2022
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
Workforce Group
Eluru Call Girls Service ☎ ️93326-06886 ❤️🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️🔥 Enjoy 24/7 Escort Service
Damini Dixit
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
kapoorjyoti4444
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
hemanthkumar470700
Dernier
(20)
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Call Girls In Majnu Ka Tilla 959961~3876 Shot 2000 Night 8000
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)- A new venture concept
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
Phases of Negotiation .pptx
Phases of Negotiation .pptx
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
Eluru Call Girls Service ☎ ️93326-06886 ❤️🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️🔥 Enjoy 24/7 Escort Service
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
My deck from Guardian Changing Media Summit - London March 16th 2017
1.
10 Media Trends
For 2017 and Beyond Tom Goodwin, EVP, Head of Innovation, Zenith USA
2.
‹#› Today {25 mins Hello Context Of
Change 10 Themes to Inspire ? Q&A
3.
Things have never
changed so fast before.
4.
5.
And will never
change so slowly again.
6.
Not everything is
changing.
7.
8.
9.
More unpredictable
10.
Some changes bring
threats. Some opportunities.
11.
My job is
to provoke a debate about this. ( And advise Clients)
12.
13.
‹#› Today {25 mins Hello Context Of
Change 10 Themes to Inspire ? Q&A
14.
15.
Video
16.
Social
17.
Commerce
18.
Content Marketing
19.
“We look at
the present through a rear-view mirror. We march backwards into the future.” Marshall McLuhan
20.
Era 1: Old
Media - Old Ads Era 2: New Media - Old Ads Era 3: New Media - New Ads
21.
We need to
work around possibilities. Not assumed constraints
22.
‹#› Today {25 mins Hello Context Of
Change 10 Themes to Inspire ? Q&A
23.
23 1
24.
24 More stuff than
ever Media Reder Report, 2016
25.
25 And more………… Media Reder
Report, 2016
26.
Our phones have
created media moments
27.
27 We now have
31 Hours in a day?
28.
28 Yet we will
consumer even more???
29.
Takeouts. • Grabbing meaningful
attention is the greatest challenge.
30.
Digital Disappears2
31.
31
32.
33.
34.
35.
36.
37.
38.
39.
Takeouts. • Ideate for
a world where “Digital” is oxygen, it’s not a thing, it’s everything
40.
Horizontalization of Media 3
41.
42.
Customer interfaces Content Brands Content Makers
43.
44.
45.
46.
47.
48.
49.
Takeouts. • Forget silos
of the past. • Think of a world of abundant screens. • All screens and media become digital. • Everything becomes a context, not a screen
50.
Lines Blur4
51.
52.
53.
54.
What is TV? Screen
we watch? Context for consumption? Delivery mechanism? Show length? Show quality?
55.
Takeouts. • Move on
from boring pointless discussions. • Focus on making world class content that’s right for the context
56.
More Intimate Screens
and Data 5
57.
Movie theatre
58.
TV
59.
Desktop
60.
Mobile
61.
Takeouts. • Build around
new possibilities, not reduce around constraints. • Intimate data not big data. Intent not demographics.
62.
New Realities6
63.
64.
The First VR
65.
The First AR
66.
MR?
67.
68.
69.
Takeouts. • VR maybe
won’t change our lives • MR could more. • But both offer amazing ways to connect and new ways to think around advertising.
70.
The Predictive Web 7
71.
72.
73.
74.
75.
Takeouts. • Think how
advertising and customer service can be personal, helpful and anticipatory.
76.
Bifurcation of Retail 8
77.
Shopping Buying Vs The efficient,
unmemorable attaining of stuff. The experience, entertainment and delight of retail.
78.
“For every action,
there is an equal and opposite reaction” Isaac Newton
79.
“For every action,
there is an equal and opposite reaction” Isaac Newton
80.
“For every action,
there is an equal and opposite reaction” Isaac Newton
81.
“For every action,
there is an equal and opposite reaction” Isaac Newton
82.
Buying
83.
84.
85.
86.
87.
88.
89.
The purchase funnel
a swipe/press
90.
Shopping
91.
92.
93.
94.
95.
Takeouts. • Be wary
of the middle. • Make things easy or delightful
96.
Vanishing Interfaces, new
inputs 9
97.
IM
98.
Gesture
99.
Voice
100.
100
101.
Movement away from
screens?
102.
Takeouts. • Think of
new interactions with ads and brands.
103.
AI 10
104.
AI + IM
= Bots
105.
AI
106.
Final Thoughts
107.
Learn from the
past. But look Forward Not Back
108.
Trust Your Heart Be
Comfortable With Ambiguity.
109.
Best Time Ever
to Work in Advertising.
110.
@tomfgoodwin
Télécharger maintenant