Case Study about W.J. Mangold Memorial Hospital for New Media class

1. W.J. MANGOLD
MEMORIAL HOSPITAL
A Case Study
By: Joshua Mullins

2. BACKGROUND
• W.J. was opened back in 1948 and has continued to be a hard staple in the West
Texas and Panhandle area since.
• Was originally called Lockney General Hospital until 1993 when the name was
changed in memorial to William Johnson Mangold for his 41 years of dedicated
service
• Since its founding W.J. Mangold has served the Lockney and surrounding area with
top grade medial care and general warm hearted care for its patients.

3. MISSION STATEMENT
•As it stands, their mission statement is as follows,
“Our mission is to provide excellent healthcare for
our patients, with compassion, respect, and dignity.

4. SHAREHOLDERS
• As a government entity and owned by the district also being governed by an
electoral board, W.J. Mangold Memorial Hospital does not have any shareholders
that own any stock in their industry.
• Even though they don’t have legal shareholders they share agreements with BSA of
Amarillo, Covenant in Lubbock and UMC in Lubbock.
• Their reach extends to a hundred mile radius of people and employees that they
impact on a daily bases
• They are frequent advocates for hiring new college graduates, mainly from WT and
SPC in Lubbock to do their clinic rotations as well

5. NEW MEDIA USAGE
• The hospital currently only uses a Facebook and has no means to monitor it and
they do not stay that active on it, since they only just now started using the social
media scene, but they do use this as a means to find and hire new employees

6. ONLINE FOOTPRINT

7. SOURCE INFORMATION
• https://www.facebook.com/WJ-Mangold-Memorial-Hospital-and-Cogdell-Clinic-
259014840834602/
• http://www.mangoldmemorial.org/
• Contact: AD PR- Alyssa McCarter