Theodore Chao

Orange County, California Area United States

Director of User Experience

Technology / Software / Internet

Establishing user experience (UX) design and customer research efforts at Payoff.com Conducted in-lab and remote user research from startup ideation phases through finalized product launch. Led a team of designers by defining standards and practices for a user-centered design process and maturing from PSDs to rapid prototyping using Muse, Macaw, and HTML/CSS. Wireframed user interfaces, defined site architectures, and created user flows for marketing websites, loan application checkout flows, loan management systems, and online learning platforms. Developed widely-adopted customer personas through multi-channel customer interviews and market research surveys. Designed a permanent cu...