First two steps of the Intervention Design Process Model with helpful tools to use.

1. intervention design: identifying the area of interest

3. last week: modernity versus postmodernity

4. warming up: short assignment about design - back in one hour
•what is a designer?
•what is the role of a designer?
•what should be the role of a designer?

5. steven mccarthy - the designer as… (2013)

6. Intervention Design Process Model (IDPM)
1. Select and analyse an area of interest.
2. Apply theory and describe the clash between
the old and new paradigms.
3. Identify the problem in terms of environment,
media and target group.
4. Investigate how the problem would be solved
using normal/current design.
5. Investigate how the problem would be solved
using new ideas and insights.
6. Compare both and design an intervention.
7. Test and evaluate the intervention design.

7. Intervention Design Process Model (IDPM)
1. Select and analyse an area of interest.
2. Apply theory and describe the clash between
the old and new paradigms.
3. Identify the problem in terms of environment,
media and target group.
4. Investigate how the problem would be solved
using normal/current design.
5. Investigate how the problem would be solved
using new ideas and insights.
6. Compare both and design an intervention.
7. Test and evaluate the intervention design.

8. 1. select an area of interest

9. macro
(DESTEP)
meso
micro
tool #1: trend piramide
products
services
(notice)
behavior
(observe)
abstract change/developments
(speculate)

10. example: city gardening

11. macro
(DESTEP)
meso
micro
trend piramide for city gardening
taking matters in own hands
wanting to make a difference
looking for control
DIY
dread
authenticity
don’t trust food industry
responsibility
city gardens
lokal food market
(notice)
(observe)
(speculate)
meaning
independence lokality
implosion industry
vegetables
fruits

12. • Demographics
• Economics
• Social-cultural
• Technologic
• Ecological
• Political
tool #2: DESTEP

13. try to fill in DESTEP for city gardening

14. 2. apply theory

15. you can use mcluhan’s advice: don’t drown in the media mahlström

16. observe, take distance, find patterns

17. laws of media tetrad (1988)

18. laws of media used with iPad

19. Enhances:
brain, central
nervous system,
directness,
nonlinearity,
simultaneous,
always on
Obsolesces:
hierarchy, linearity,
objectivity
Retrieves:
acoustic space,
togetherness,
tribes, network
Reverses:
anomy, void,
nothingness,
hyperreal

20. try to use the four laws of media with city gardening

21. !
!
• brainstorm about interesting developments in
our current society
• select an area you are going to research
• use trend piramide and DESTEP to describe
that area
• use media theory to describe the area in depth
and where the world is heading to
• describe the paradigms of our current world
and of the new world (and their clash)
!
now take steps #1 and #2 of IDPM

22. remember: you haven’t choose a problem/situation yet! that’s step #3

23. homework? see blog!