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10 tips for starting up ux research

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The Research Thing

Talk by Michelle Bejian Lotia @mblotia at the 'Research in ecommerce' event @researchthing

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10 TIPS Michelle Bejian Lotia, Senior UX Researcher @mblotia michellelotia@notonthehighstreet.com FOR STARTING UP
 UX RESEARCH
1 Approach your role like a 
 research problem. michellelotia@notonthehighstreet.com
2 Talk to the market research team. 
 A lot. michellelotia@notonthehighstreet.com
3 If you have an optimisation team, work together. michellelotia@notonthehighstreet.com
4 Start small and achievable with a current pain point. michellelotia@notonthehighstreet.com
5 Work faster. 
 Insight, not deliverables. michellelotia@notonthehighstreet.com
6 Collaborate. Effectiveness is as much about how you work as what you find. michellelotia@notonthehighstreet.com
6 Collaborate. michellelotia@notonthehighstreet.com
7 Prioritise. You can’t do research on everything. michellelotia@notonthehighstreet.com
8 Transition from reactive to proactive. michellelotia@notonthehighstreet.com
9 Be more than usability testing. michellelotia@notonthehighstreet.com
10 Share insights. The positives and the issues. michellelotia@notonthehighstreet.com
10 Share insights. ! michellelotia@notonthehighstreet.com
11 Be patient and keep moving forward. michellelotia@notonthehighstreet.com
Your questions? Challenges? Tips? Michelle Bejian Lotia, Senior UX Researcher @mblotia michellelotia@notonthehighstreet.com

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