For retailers and small business owners, digital marketing has gone from novelty to necessity. Many are eager to jump in but don’t know where to start. From Twitter to Facebook, from SEO to email marketing, this workshop will provide everything you need to drive more traffic to your website and your storefront. You'll discover the framework for developing a digital marketing action plan, which channels to focus on, and specific tools and tactics that will expand your local footprint.

1. Expanding Your
Local Footprint
Rich Brooks | flyte new media | takeflyte.com | twitter.com/therichbrooks
flyte school

2. MAKING IT LOCAL

3. GOALS
Understand the framework
Localize the elements
Drive traffic & conversions

4. WHO IS THIS GUY, ANYWAY?

5. DIGITAL MARKETING ACTION PLAN
Attraction
Engagement
Conversion
Measurement

6. HAVE A WEBSITE

7. CONSTRUCTING YOUR WEBSITE
Mobile
CMS
Photography
Copy
Local (NAP)

8. ACTION ITEMS
Phone
Contact form
Email opt-in
Calls to action!

9. EMAIL MARKETING

10. SEGMENTATION

11. DRIVING TRAFFIC
SEO
Social Media
Digital Ads
Email
Retargeting

12. LOCAL SEO

13. LOCAL SEO FACTORS
https://moz.com/local-search-ranking-factors

14. MOZ LOCAL

15. SOCIAL MEDIA

16. SOCIAL PLATFORMS
Visibility
Story
Engagement

17. WHICH PLATFORM IS RIGHT?
Blogs
Video (YouTube)
Podcasts
Webinars
Slideshare

18. SOCIAL NETWORKING
Engage
Promote
Drive traffic

19. FACEBOOK

20. EXTENDING REACH WITH BOOST

21. SHARING YOUR POST

22. FACEBOOK EVENTS

23. FACEBOOK EVENTS

24. FACEBOOK ADS
Target your ideal demographic
Upload your email list
Create lookalike audiences

25. TWITTER

26. TWITTER SEARCH

27. TWITTER ADS

28. INSTAGRAM

29. PINTEREST

30. MORE SOCIAL CHANNELS

31. REVIEW SITES
Claim
Respond
Ask

32. ADVERTISING
PPC
Social Ads
Retargeting

33. TAKEAWAYS
Use the DMAP framework
Local SEO
Localize social activity
Check review sites
Geo-Target ads

34. THANK YOU
@therichbrooks
Rich Brooks
flyte new media
takeflyte.com
agentsofchangecon.com