3. Pop quiz
A: To be the butt of a bad joke…
There’s a reason it’s called a
Rick Yagodich
@think_info
4. Purpose of a CMS
The true reason for having a CMS is
to
the
of managing the content lifecycle
from creation, through use, to archiving.
Rick Yagodich
@think_info
5. CS Forum Panel Question
Question as asked:
Why do content people hate
so much?
Rick Yagodich
@think_info
6. CS Forum Panel Question
Question as asked:
Why do content people hate
so much?
Correct question:
Why do content people hate
so much?
Rick Yagodich
@think_info
7. Problem
• They do not understand content
• Exposes inner workings
• Requires paradigm adoption
Rick Yagodich
@think_info
8. Solution #1
• Talk in human terms
• Appropriate to the specific business
• Easy to learn, and remember
Fit-for-purpose language
Rick Yagodich
@think_info
9. Solution #2
• The content I want access to
• In chunks that make sense to me
• Findable based on my mental model
• Flexible content storage
Content accessibility
Fit-for-purpose language
Rick Yagodich
@think_info
10. Problem
• Content tied to presentation
• Content tied to context
• Content tied to behaviour
• Presentation/context/behaviour
tied to device
Content accessibility
Fit-for-purpose language
Rick Yagodich
@think_info
11. Solution #3
• Structured content types
• Build sequence and narrative flow
• Emphasis, proximity, hierarchy
• Relative associations
Associative structured
content
Content accessibility
Fit-for-purpose language
Rick Yagodich
@think_info
12. Solution #3
• Structured content types
• Build sequence and narrative flow
• Emphasis, proximity, hierarchy
• Relative associations
Associative structured
content
Content accessibility
Fit-for-purpose language
Rick Yagodich
@think_info
14. Solution #4b
• Adaptive preview from author
• Behavioural previewing
Flexible output
Associative structured
content
Content accessibility
Fit-for-purpose language
Rick Yagodich
@think_info
15. Problem
• Linking/association based on pages
• Sequence/flow review missing
• Lack of content association
Flexible output
Associative structured
content
Content accessibility
Fit-for-purpose language
Rick Yagodich
@think_info
16. Solution #5
• Linking based on content, not pages
• Author search/filtering on
any metadata
• Flexible triggers
CM tools
Flexible output
Associative structured
content
Content accessibility
Fit-for-purpose language
Rick Yagodich
@think_info
17. Solution #6
• Dependency awareness (clean-up)
• Associated context grouping
• Learning systems
• Helpful suggestions
SAC
CM tools
Flexible output
Associative structured
content
Content accessibility
Fit-for-purpose language
Rick Yagodich
@think_info
18. Hierarchy of AX needs
SAC
CM tools
Flexible output
Associative structured
content
Content accessibility
Fit-for-purpose language
Rick Yagodich
@think_info
19. Question…
• Structured content vs ease of use
• That’s not how humans think
• More work is needed
• Content must lead the implementation
Rick Yagodich
@think_info
20. More… ?
“Structured content and the author experience”
14-15 November
eBay offices, Richmond
Rick Yagodich
@think_info