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PRINCIPLES OF AUTHOR EXPERIENCE

Rick Yagodich

@think_info
Rick Yagodich
@think_info
Pop quiz
What is the
purpose of
a CMS?
Rick Yagodich
@think_info
Pop quiz
A: To be the butt of a bad joke…

There’s a reason it’s called a

Rick Yagodich
@think_info
Purpose of a CMS
The true reason for having a CMS is

to

the

of managing the content lifecycle
from creation, through use, to archiving.
Rick Yagodich
@think_info
CS Forum Panel Question
Question as asked:

Why do content people hate
so much?

Rick Yagodich
@think_info
CS Forum Panel Question
Question as asked:

Why do content people hate
so much?
Correct question:

Why do content people hate
so much?
Rick Yagodich
@think_info
Problem
• They do not understand content
• Exposes inner workings
• Requires paradigm adoption

Rick Yagodich
@think_info
Solution #1
• Talk in human terms
• Appropriate to the specific business
• Easy to learn, and remember
Fit-for-purpose language

Rick Yagodich
@think_info
Solution #2
• The content I want access to
• In chunks that make sense to me
• Findable based on my mental model
• Flexible content storage

Content accessibility

Fit-for-purpose language

Rick Yagodich
@think_info
Problem
• Content tied to presentation
• Content tied to context
• Content tied to behaviour
• Presentation/context/behaviour
tied to device

Content accessibility

Fit-for-purpose language

Rick Yagodich
@think_info
Solution #3
• Structured content types
• Build sequence and narrative flow
• Emphasis, proximity, hierarchy
• Relative associations

Associative structured
content
Content accessibility

Fit-for-purpose language

Rick Yagodich
@think_info
Solution #3
• Structured content types
• Build sequence and narrative flow
• Emphasis, proximity, hierarchy
• Relative associations

Associative structured
content
Content accessibility

Fit-for-purpose language

Rick Yagodich
@think_info
Solution #4a
• Contextual presentational models
• Adaptive presentation
• Reusability & repurposability

Flexible output

Associative structured
content
Content accessibility

Fit-for-purpose language

Rick Yagodich
@think_info
Solution #4b
• Adaptive preview from author
• Behavioural previewing
Flexible output
Associative structured
content
Content accessibility

Fit-for-purpose language

Rick Yagodich
@think_info
Problem
• Linking/association based on pages
• Sequence/flow review missing
• Lack of content association

Flexible output

Associative structured
content
Content accessibility

Fit-for-purpose language

Rick Yagodich
@think_info
Solution #5
• Linking based on content, not pages
• Author search/filtering on
any metadata
• Flexible triggers
CM tools

Flexible output

Associative structured
content
Content accessibility

Fit-for-purpose language

Rick Yagodich
@think_info
Solution #6
• Dependency awareness (clean-up)
• Associated context grouping
• Learning systems
• Helpful suggestions

SAC

CM tools

Flexible output

Associative structured
content
Content accessibility

Fit-for-purpose language

Rick Yagodich
@think_info
Hierarchy of AX needs
SAC
CM tools

Flexible output
Associative structured
content
Content accessibility

Fit-for-purpose language

Rick Yagodich
@think_info
Question…
• Structured content vs ease of use
• That’s not how humans think
• More work is needed
• Content must lead the implementation
Rick Yagodich
@think_info
More… ?
“Structured content and the author experience”

14-15 November
eBay offices, Richmond

Rick Yagodich
@think_info

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Principles of Author Expierience (AX101)

  • 1. PRINCIPLES OF AUTHOR EXPERIENCE Rick Yagodich @think_info Rick Yagodich @think_info
  • 2. Pop quiz What is the purpose of a CMS? Rick Yagodich @think_info
  • 3. Pop quiz A: To be the butt of a bad joke… There’s a reason it’s called a Rick Yagodich @think_info
  • 4. Purpose of a CMS The true reason for having a CMS is to the of managing the content lifecycle from creation, through use, to archiving. Rick Yagodich @think_info
  • 5. CS Forum Panel Question Question as asked: Why do content people hate so much? Rick Yagodich @think_info
  • 6. CS Forum Panel Question Question as asked: Why do content people hate so much? Correct question: Why do content people hate so much? Rick Yagodich @think_info
  • 7. Problem • They do not understand content • Exposes inner workings • Requires paradigm adoption Rick Yagodich @think_info
  • 8. Solution #1 • Talk in human terms • Appropriate to the specific business • Easy to learn, and remember Fit-for-purpose language Rick Yagodich @think_info
  • 9. Solution #2 • The content I want access to • In chunks that make sense to me • Findable based on my mental model • Flexible content storage Content accessibility Fit-for-purpose language Rick Yagodich @think_info
  • 10. Problem • Content tied to presentation • Content tied to context • Content tied to behaviour • Presentation/context/behaviour tied to device Content accessibility Fit-for-purpose language Rick Yagodich @think_info
  • 11. Solution #3 • Structured content types • Build sequence and narrative flow • Emphasis, proximity, hierarchy • Relative associations Associative structured content Content accessibility Fit-for-purpose language Rick Yagodich @think_info
  • 12. Solution #3 • Structured content types • Build sequence and narrative flow • Emphasis, proximity, hierarchy • Relative associations Associative structured content Content accessibility Fit-for-purpose language Rick Yagodich @think_info
  • 13. Solution #4a • Contextual presentational models • Adaptive presentation • Reusability & repurposability Flexible output Associative structured content Content accessibility Fit-for-purpose language Rick Yagodich @think_info
  • 14. Solution #4b • Adaptive preview from author • Behavioural previewing Flexible output Associative structured content Content accessibility Fit-for-purpose language Rick Yagodich @think_info
  • 15. Problem • Linking/association based on pages • Sequence/flow review missing • Lack of content association Flexible output Associative structured content Content accessibility Fit-for-purpose language Rick Yagodich @think_info
  • 16. Solution #5 • Linking based on content, not pages • Author search/filtering on any metadata • Flexible triggers CM tools Flexible output Associative structured content Content accessibility Fit-for-purpose language Rick Yagodich @think_info
  • 17. Solution #6 • Dependency awareness (clean-up) • Associated context grouping • Learning systems • Helpful suggestions SAC CM tools Flexible output Associative structured content Content accessibility Fit-for-purpose language Rick Yagodich @think_info
  • 18. Hierarchy of AX needs SAC CM tools Flexible output Associative structured content Content accessibility Fit-for-purpose language Rick Yagodich @think_info
  • 19. Question… • Structured content vs ease of use • That’s not how humans think • More work is needed • Content must lead the implementation Rick Yagodich @think_info
  • 20. More… ? “Structured content and the author experience” 14-15 November eBay offices, Richmond Rick Yagodich @think_info