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Next Gen Insights Gen Z, Advertising & Media 5 Lessons in Youth Marketing
Methodology  METHODOLOGY The Survey:  Habbo Australia Users Respondents:  Equal Gender, Balanced Geo Split, P13-18 Robust:  18,367 Questionnaires  Fresh:  April 2009
OUR HABBO RESPONDENTS
OUR  REAL  HABBO RESPONDENTS
Welcome to: Generation
Gen Z, Brands and Advertising…
[object Object],What do you think of advertising? 14% DON’T like it, but understand its ROLE 22% LIKE it, but not too much of it 30% LIKE it, when it was about    something they like, want or need 30% LOVE advertising, it can be  FUN and ENTERTAINING Source: Habbo Australia Next Gen Survey April 2009
If you are relevant… 60%  of your audience want to see your advertising Source: Habbo Australia Next Gen Survey April 2009
Do you think advertising is successful at getting you to buy the product? Source: Habbo Australia Next Gen Survey April 2009
61% said yes…. Source: Habbo Australia Next Gen Survey April 2009
Do brands interfere with your online experience? 42%  said that it makes it more entertaining Source: Habbo Australia Next Gen Survey April 2009
What kind of advertising do you prefer?  Source: Habbo Australia Next Gen Survey April 2009
[object Object],Source: Habbo Australia Next Gen Survey April 2009
I want to consume your advertising Lesson 1 Don’t be scared
I understand that you are trying to sell me something Lesson 2 I’m no fool
Help me build my lifestyle Lesson 3 Be Relevant
I prefer ads which make me laugh Lesson 4 Don’t Bore Me
Think ENTERTAINMENT Lesson 5 Don’t think advertising
email: paul.macgregor@mcn.com.au google: Gen Z Habbo  For more information:

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Gen Z, Brands And Advertising - 5 Lessons in Youth Marketing