5. Overall Total Internet Audience
Q3 2013
Total Internet Users (Home & Work)
PC : 10.88 M (+1.21% from Q3)
Total Visits : 494.98 M (+2.12% from Q1)
Based on comScore Thailand Data
6. Males are slightly more to be online than Females.
Female age 35-55+ are growth segments.
(-4.15%)
(+3.35%)
(+0.20%)
(-1.85%)
(-0.14%)
2.2%
3.6%
6.6%
11.9%
20.6%
55+
45-54
35-44
25-34
15-24
2.3%
(+1.34%)
3.9%
(+4.42%)
6.7%
(+1.57%)
11.6%
(-1.99%)
19.8%
(-0.25%)
7. 11,000
Total Internet Audience Trends (000)
Home & Work PC
10,800
10,600
10,400
10,200
10,000
9,800
9,600
Aug-2012 Sep-2012 Oct-2012 Nov-2012 Dec-2012 Jan-2013 Feb-2013 Mar-2013 Apr-2013 May-2013 Jun-2013 Jul-2013 Aug-2013
8. Average Minutes Per Usage Day
(Home & Work PC)
120.0
100.0
80.0
60.0
40.0
20.0
0.0
Aug-2012 Sep-2012 Oct-2012 Nov-2012 Dec-2012 Jan-2013 Feb-2013 Mar-2013 Apr-2013 May-2013 Jun-2013 Jul-2013 Aug-2013
The trend of decline still remaining the same : average minutes per usage
day on Home & Work PC due to emerging of mobile and tablet access.
15. Short video is emerging trend for multimedia content
Media
Total Unique Visitors (000)
Aug-2012
Aug-2013
% Change
YYCAST.COM
1
73
7,730
GUCHILL.COM
81
612
652
KEEK.COM
9
53
497
Naver.com Comics
11
51
340
SPOKEDARK.TV
117
396
240
Youku & Tudou
45
148
230
JIKGO.COM
9
18
98
SOHU.COM TV
8
16
93
LIVESTREAM.COM
26
51
92
SINA Video
8
15
87
16. •
•
•
•
8 Million Unique Visitors (+5% YoY)
120 Million Visits (+2% YoY)
2,057 Million Minutes Spent (+2% YoY)
32.8 Average Minutes Per Day (+2.8% YoY)
17. VEVO @ YouTube
• 2 Million Unique Visitors Per Month
• Majority of audience are 15-24
18. YouTube Homepage traffic is declining – people not start their journey
on discover content from homepage but via Search (Google) and
Facebook.
19. Google is #1 Source for YouTube traffic
(37%) – Follow by Facebook (29%)
3%
2%
1%
5%
Google
Blogger
8%
37%
Facebook
Viacom (MTV, Warner)
9%
VEVO
Windows Live
Outlook.com
Pantip
29%
6%
Bloggang
30. Key Takeaways
•
•
•
•
•
•
•
•
Desktop Women Users (35 or above) is important segment.
E-Commerce is significant growth in the market.
Short clip video is emerging trend for multimedia content.
Majority of blog platform unique visitor is declining except
Blogger
Use Content Analytics for measuring the success of campaign.
Understanding the insight of users and user journey is key
success.
Look beyond Thai market – there are huge opportunities
outside Thailand
Tag your content with comScore for standardizing your
benchmarking. It’s free!
31. Thank You
Contact : Nuttakorn Rattanachaisit
Email : Nuttakorn@predictive.co.th
Mobile : 0860023644
Twitter : @Nuttakorn
http://www.facebook.com/PredictiveMKT
