SlideShare a Scribd company logo
1 of 50
Download to read offline
the true story of building up our venture
creating dosell
Business Architecture Lesson
with web tools, slideshare, youtube, MOOC
lessons &linksof
Validate the Idea
Get Insight & Foundation
The first step should be to understand yourself;
why are we doing this risky venture?
Resources/Lessons:
How we build a start-up from zero with the help of online content.
Invest a lot of your time to learn design thinking
Resources/Lessons:
B2B start-up is not B2C…
Resources/Lessons:
Study this picture again & again – don’t forget about hard times…
Audience First, ProductSecond (we did not follow this lesson…butit was a mistake)
Resources/Lessons:
‚I believe the absolute best way to start a
business today is not by launching a product,
but by creating a system to attract and build
an audience.’
Joe Pulizzi
Founder at Content Marketing Institute, Author of Content Inc.,
Speaker & Entrepreneur
Gain insight of your Market/customers/Competitors
the loved research phase
Resources/Lessons:
Make your first draftabout your market segment/customers
Resources/Lessons:
Create a customer journey map (try to undestand what your customer feel!)
Resources/Lessons:
1st Strategic overview: Business Model Generation
Resources/Lessons:
Build a Compelling Value Proposition
Resources/Lessons:
Read great blogs, experiences are shared
Resources/Lessons:
Spend At least 50% of your time withyour customers!
Resources/Lessons:
PRODUCT DEVELOPMENT
Enjoy the Ride! It is your Life, your Journey!
Build MVP or MDP(EVP)?
Resources/Lessons:
CreatE A great landing page
Resources/Lessons:
for hardware development - usefullearning resources
Resources/Lessons:
hardware - designtools
Resources/Lessons:
For software development - learning tools
Resources/Lessons:
We have decidedto design a minimumdesirable product(MDP)
Resources/Lessons:
service design methodology = ultimateexperience
Resources/Lessons:
Our mdp is under fire – don’t show mercy, please!
Any critics are welcomed:tibor.zahorecz@dosell.io
Resources/Lessons:
Verify & Iterate your idea withclients, Angels and online
Resources/Lessons:
FakeIt Till You Make It?Test, ask questions, iterate
Resources/Lessons:
Don’t rush to growth phase untilyou are not 100% sure the
world needS your service or Product!
Resources/Lessons:
Soft Launch & Growth
MOTIVATION MODEL BUSINESS MODEL
SERVICE MODEL
CAPABILITY MODEL
People
ROADMAP
GOVERNANCE
Vision Blueprinting
Roadmapping
Governance
Information
Technology
Process
Design Thinking: Empathise, Define, Ideate, Prototype, Test
MARKET MODEL
MEANS ASSESSMENT
INFLUENCERS
ASSESSMENT
MEANS ENDS
MACRO
ENVIRONMENT
INDUSTRY
SCAN
SWOT PERFORMANCE
• Financial
• Customer
• Internal (current)
• Internal (long-term)
CreatE yourbattle map
if you need to scale your business – you need enterprise architecture
Resources/Lessons:
Product management – execution is in focus
Resources/Lessons:
Culture,culture,culture…
Resources/Lessons:
0
are Engaged Prospects
But Not Yet Ready to Buy
or Speak to Sales
are Marketing
Qualified and Ready
to Buy, Speak to
Sales now
are Unqualified
and Irrelevant and
can be discarded
Engaged
Marketing
Prospects vary in
terms of sales
acceleration and
hence need their
journey through
the sales funnel
customised to fit
different needs
PROSPECTS
Early Stages – Low Acceleration
Stay in Touch Campaigns – campaigns
that ‘drip’ relevant content to prospects
over time, gradually educating, informing
and building trust in CBA.
Mid Funnel – Medium
Acceleration
Lead LifecycleCampaigns – campaigns
that ensure movement and engagement
with prospects, even if they are not yet
sales-ready.
End of Funnel – High Acceleration
Campaigns that try to accelerate
prospects towards the sale by providing
relevant ‘nudges’ based on specific lead
characteristics or sales / offer updates.
NAMES
Sales
Lead Handoff:
Leads are automatically
pushed from Marketing and
distributed to Sales.
Lead Recycling:
Leads are cycled back to
the top of the funnel by
sales for further nurturing
if the lead is not yet ready
to buy.
Welcome / On-
boarding Campaigns
Retention Campaigns
NLP, Up Sell / Cross
Sell, Early Adopter
Campaigns
Lead Sources:
Lead sources can be anything from Display Ads, Retargeting,
PPC, SEO, Website, Social, Chat, Telephone, Direct Mail, Self
Generated, Referrals, Webinars, Events and Sponsorships
etc.
MARKETING LEAD
SALE / WIN
SALES LEAD
OPPORTUNITY
Customised Nurturing
Campaigns
Customer
Nurturing
Campaigns
1
2
3
4 5 6
7
8
9
11
10
12
13
14
15
16
Builda sales pipeline
Sharpen the Sales pitch / B2B Sales knowledgeis A must!
Don't expect the prospect to connect the dots - it's your job as a sales person to find ways to
create value for them. Sales isn't just about peddling your goods - it's about consulting them to
better achieve their goals.
Resources/Lessons:
If you have a sales team, create a sales playbook
Resources/Lessons:
Compass of Marketing tools /guys, this is a Fu… deep black hole… /
Resources/Lessons:
Hubspot academy vs quicksprout
Resources/Lessons:
Download this ebook
Resources/Lessons:
Growth hacking / new mindset – more than online marketing!/
Resources/Lessons:
Don’t forget about PR & content mareting strategy
Resources/Lessons:
Our toolset & learning portals
Great resources on slideshare - We started to clipthe best ones.
Business Architecture ProductDesign–Brand Design Service design
Sales
Great tools collection on the web
Resources/Lessons:
Video library
Resources/Lessons:
Online (Mooc) educationplatformS, youtube …
Our favourite books… learn, learn!
VISION
Our goal is to help overwhelmed
company owners and leaders reduce
their business stress and costs with our
open source hub of experts, in order to
acclerate growth and achieve greater
efficiency, and to prepare them to build
their business to a global scale.
CULTURE
At DoSell, we are driven by a simple
mantra: ‘Solve the business leaders’
daily problems’. Because we understand
that while you may excel in one element
of business, without the others, success
will remain elusive.
ABOUTUS
SERVICE ENGINEERING IS IN OUR DNA
STRATEGY
Our mission is to provide a seamless solution
for companies that are finding it challenging to
fit the puzzle pieces of success together,
despite having world-class products ready to
market that can change lives.
Judit HUSZÁR
COMMUNICATION with
design background
Péter MOLNÁR
DESIGN through
understanding - maform
Tibor ZAHORECZ
MANAGING partner
Gábor Kiglics
ENGINEERING - eCon
DoSell core execution team
How we build a start-up from zero with the help of online content.
tibor.zahorecz@dosell.io.
www.dosell.io
CONTACT US

More Related Content

What's hot

Personal Branding From the Inside Out
Personal Branding From the Inside OutPersonal Branding From the Inside Out
Personal Branding From the Inside OutEM Marketing
 
Spyware/Malware FVCP
Spyware/Malware  FVCPSpyware/Malware  FVCP
Spyware/Malware FVCPPete DuMelle
 
Brand Yourself Blueprint - Part 1 of 3
Brand Yourself Blueprint - Part 1 of 3Brand Yourself Blueprint - Part 1 of 3
Brand Yourself Blueprint - Part 1 of 3Rachel Quilty
 
Improve your Business presentations
Improve your Business presentations Improve your Business presentations
Improve your Business presentations www.Jobbazzar.com
 
How to start your career in graphic design freelancing
How to start your career in graphic design freelancingHow to start your career in graphic design freelancing
How to start your career in graphic design freelancingDavid Tuminski
 
SIX QUESTIONS TO ASK YOURSELF BEFORE LAUNCHING YOUR STARTUP.
SIX QUESTIONS TO ASK YOURSELF BEFORE LAUNCHING YOUR STARTUP.SIX QUESTIONS TO ASK YOURSELF BEFORE LAUNCHING YOUR STARTUP.
SIX QUESTIONS TO ASK YOURSELF BEFORE LAUNCHING YOUR STARTUP.Ajay Batra
 
AIA2018 - Erica Swallow - Mindshare: Building Thought Leadership & Community
AIA2018 - Erica Swallow - Mindshare: Building Thought Leadership & CommunityAIA2018 - Erica Swallow - Mindshare: Building Thought Leadership & Community
AIA2018 - Erica Swallow - Mindshare: Building Thought Leadership & CommunityEuropean Innovation Academy
 
Road to entrepreneurship | Mohammed Shami
Road to entrepreneurship | Mohammed ShamiRoad to entrepreneurship | Mohammed Shami
Road to entrepreneurship | Mohammed Shamistartupyemen
 
Building new products - sundar rajan - rallying the team (part 4)
Building new products - sundar rajan - rallying the team (part 4)Building new products - sundar rajan - rallying the team (part 4)
Building new products - sundar rajan - rallying the team (part 4)Sundar Rajan
 
Building new products - sundar rajan - discovery process (part 3)
Building new products  - sundar rajan - discovery process (part 3)Building new products  - sundar rajan - discovery process (part 3)
Building new products - sundar rajan - discovery process (part 3)Sundar Rajan
 
HSMG Passion to Profits: Marketing Focus
HSMG Passion to Profits: Marketing FocusHSMG Passion to Profits: Marketing Focus
HSMG Passion to Profits: Marketing FocusAlison Covarrubias
 
Lean methodology for product development
Lean methodology for product developmentLean methodology for product development
Lean methodology for product developmentBilyana Vacheva
 
LEAN DIGITAL MARKETING : Move from strategy to execution
LEAN DIGITAL MARKETING : Move from strategy to executionLEAN DIGITAL MARKETING : Move from strategy to execution
LEAN DIGITAL MARKETING : Move from strategy to executionMarie-Andrée Roger
 

What's hot (20)

Building a brand that sells
Building a brand that sellsBuilding a brand that sells
Building a brand that sells
 
Personal Branding From the Inside Out
Personal Branding From the Inside OutPersonal Branding From the Inside Out
Personal Branding From the Inside Out
 
Spyware/Malware FVCP
Spyware/Malware  FVCPSpyware/Malware  FVCP
Spyware/Malware FVCP
 
Tech talent hunting
Tech talent huntingTech talent hunting
Tech talent hunting
 
Branding Inside-Out
Branding Inside-OutBranding Inside-Out
Branding Inside-Out
 
Enchant2Evangelize
Enchant2EvangelizeEnchant2Evangelize
Enchant2Evangelize
 
Channels and Traction
Channels and TractionChannels and Traction
Channels and Traction
 
Brand Yourself Blueprint - Part 1 of 3
Brand Yourself Blueprint - Part 1 of 3Brand Yourself Blueprint - Part 1 of 3
Brand Yourself Blueprint - Part 1 of 3
 
Improve your Business presentations
Improve your Business presentations Improve your Business presentations
Improve your Business presentations
 
Chap004 bus230
Chap004 bus230Chap004 bus230
Chap004 bus230
 
How to start your career in graphic design freelancing
How to start your career in graphic design freelancingHow to start your career in graphic design freelancing
How to start your career in graphic design freelancing
 
SIX QUESTIONS TO ASK YOURSELF BEFORE LAUNCHING YOUR STARTUP.
SIX QUESTIONS TO ASK YOURSELF BEFORE LAUNCHING YOUR STARTUP.SIX QUESTIONS TO ASK YOURSELF BEFORE LAUNCHING YOUR STARTUP.
SIX QUESTIONS TO ASK YOURSELF BEFORE LAUNCHING YOUR STARTUP.
 
AIA2018 - Erica Swallow - Mindshare: Building Thought Leadership & Community
AIA2018 - Erica Swallow - Mindshare: Building Thought Leadership & CommunityAIA2018 - Erica Swallow - Mindshare: Building Thought Leadership & Community
AIA2018 - Erica Swallow - Mindshare: Building Thought Leadership & Community
 
Road to entrepreneurship | Mohammed Shami
Road to entrepreneurship | Mohammed ShamiRoad to entrepreneurship | Mohammed Shami
Road to entrepreneurship | Mohammed Shami
 
Building new products - sundar rajan - rallying the team (part 4)
Building new products - sundar rajan - rallying the team (part 4)Building new products - sundar rajan - rallying the team (part 4)
Building new products - sundar rajan - rallying the team (part 4)
 
Building new products - sundar rajan - discovery process (part 3)
Building new products  - sundar rajan - discovery process (part 3)Building new products  - sundar rajan - discovery process (part 3)
Building new products - sundar rajan - discovery process (part 3)
 
Kick startup
Kick startupKick startup
Kick startup
 
HSMG Passion to Profits: Marketing Focus
HSMG Passion to Profits: Marketing FocusHSMG Passion to Profits: Marketing Focus
HSMG Passion to Profits: Marketing Focus
 
Lean methodology for product development
Lean methodology for product developmentLean methodology for product development
Lean methodology for product development
 
LEAN DIGITAL MARKETING : Move from strategy to execution
LEAN DIGITAL MARKETING : Move from strategy to executionLEAN DIGITAL MARKETING : Move from strategy to execution
LEAN DIGITAL MARKETING : Move from strategy to execution
 

Viewers also liked

Option Pool Shuffle
Option Pool ShuffleOption Pool Shuffle
Option Pool ShuffleWilmerHale
 
Eden scott how to build a tech start up
Eden scott   how to build a tech start upEden scott   how to build a tech start up
Eden scott how to build a tech start upAlbaInnovationCentre
 
10 tips to make your startup attractive for investors [vc cafe]
10 tips to make your startup attractive for investors [vc cafe]10 tips to make your startup attractive for investors [vc cafe]
10 tips to make your startup attractive for investors [vc cafe]Eze Vidra
 
How to build a Start Up (in ten easy steps)
How to build a Start Up (in ten easy steps)How to build a Start Up (in ten easy steps)
How to build a Start Up (in ten easy steps)flaregames GmbH
 
Team Building in Start-up Environment
Team Building in Start-up EnvironmentTeam Building in Start-up Environment
Team Building in Start-up EnvironmentChetana Mehta
 
Startups by numbers - Jeff Clavier
Startups by numbers - Jeff ClavierStartups by numbers - Jeff Clavier
Startups by numbers - Jeff ClavierStartupfest
 
How to Build an Unsuccessful Start-Up
How to Build an Unsuccessful Start-UpHow to Build an Unsuccessful Start-Up
How to Build an Unsuccessful Start-UpHugh McGuire
 
Team 101: How to Build The A Team For Your Startup
Team 101: How to Build The A Team For Your StartupTeam 101: How to Build The A Team For Your Startup
Team 101: How to Build The A Team For Your StartupRiza Fahmi
 
AWS Presentation at the 2012 TechSparks Finale
AWS Presentation at the 2012 TechSparks FinaleAWS Presentation at the 2012 TechSparks Finale
AWS Presentation at the 2012 TechSparks FinaleAmazon Web Services
 
VC, Funding & Pitching - Startup Talks June 2015
VC, Funding & Pitching - Startup Talks June 2015VC, Funding & Pitching - Startup Talks June 2015
VC, Funding & Pitching - Startup Talks June 2015Amazon Web Services
 
The 10 rules to build a badass startup team by Alice Zagury
The 10 rules to build a badass startup team by Alice ZaguryThe 10 rules to build a badass startup team by Alice Zagury
The 10 rules to build a badass startup team by Alice ZaguryTheFamily
 
NYU Startup School: Sizing Up Your Market & Competition
NYU Startup School: Sizing Up Your Market & CompetitionNYU Startup School: Sizing Up Your Market & Competition
NYU Startup School: Sizing Up Your Market & CompetitionNYU Entrepreneurial Institute
 
Design of Business in an Age of Disruption
Design of Business in an Age of DisruptionDesign of Business in an Age of Disruption
Design of Business in an Age of DisruptionCraig Martin
 
Startup funding : bootstrapping vs fundraising
Startup funding : bootstrapping vs fundraisingStartup funding : bootstrapping vs fundraising
Startup funding : bootstrapping vs fundraisingFrance Digitale
 
VC 101 for Startups
VC 101 for StartupsVC 101 for Startups
VC 101 for Startups500 Startups
 
Design in Business: It’s Not About Creating Something Pretty. It’s About Crea...
Design in Business: It’s Not About Creating Something Pretty. It’s About Crea...Design in Business: It’s Not About Creating Something Pretty. It’s About Crea...
Design in Business: It’s Not About Creating Something Pretty. It’s About Crea...accenture
 
The Best Startup Investor Pitch Deck & How to Present to Angels & Venture Cap...
The Best Startup Investor Pitch Deck & How to Present to Angels & Venture Cap...The Best Startup Investor Pitch Deck & How to Present to Angels & Venture Cap...
The Best Startup Investor Pitch Deck & How to Present to Angels & Venture Cap...J. Skyler Fernandes
 

Viewers also liked (18)

VC_Startup
VC_StartupVC_Startup
VC_Startup
 
Option Pool Shuffle
Option Pool ShuffleOption Pool Shuffle
Option Pool Shuffle
 
Eden scott how to build a tech start up
Eden scott   how to build a tech start upEden scott   how to build a tech start up
Eden scott how to build a tech start up
 
10 tips to make your startup attractive for investors [vc cafe]
10 tips to make your startup attractive for investors [vc cafe]10 tips to make your startup attractive for investors [vc cafe]
10 tips to make your startup attractive for investors [vc cafe]
 
How to build a Start Up (in ten easy steps)
How to build a Start Up (in ten easy steps)How to build a Start Up (in ten easy steps)
How to build a Start Up (in ten easy steps)
 
Team Building in Start-up Environment
Team Building in Start-up EnvironmentTeam Building in Start-up Environment
Team Building in Start-up Environment
 
Startups by numbers - Jeff Clavier
Startups by numbers - Jeff ClavierStartups by numbers - Jeff Clavier
Startups by numbers - Jeff Clavier
 
How to Build an Unsuccessful Start-Up
How to Build an Unsuccessful Start-UpHow to Build an Unsuccessful Start-Up
How to Build an Unsuccessful Start-Up
 
Team 101: How to Build The A Team For Your Startup
Team 101: How to Build The A Team For Your StartupTeam 101: How to Build The A Team For Your Startup
Team 101: How to Build The A Team For Your Startup
 
AWS Presentation at the 2012 TechSparks Finale
AWS Presentation at the 2012 TechSparks FinaleAWS Presentation at the 2012 TechSparks Finale
AWS Presentation at the 2012 TechSparks Finale
 
VC, Funding & Pitching - Startup Talks June 2015
VC, Funding & Pitching - Startup Talks June 2015VC, Funding & Pitching - Startup Talks June 2015
VC, Funding & Pitching - Startup Talks June 2015
 
The 10 rules to build a badass startup team by Alice Zagury
The 10 rules to build a badass startup team by Alice ZaguryThe 10 rules to build a badass startup team by Alice Zagury
The 10 rules to build a badass startup team by Alice Zagury
 
NYU Startup School: Sizing Up Your Market & Competition
NYU Startup School: Sizing Up Your Market & CompetitionNYU Startup School: Sizing Up Your Market & Competition
NYU Startup School: Sizing Up Your Market & Competition
 
Design of Business in an Age of Disruption
Design of Business in an Age of DisruptionDesign of Business in an Age of Disruption
Design of Business in an Age of Disruption
 
Startup funding : bootstrapping vs fundraising
Startup funding : bootstrapping vs fundraisingStartup funding : bootstrapping vs fundraising
Startup funding : bootstrapping vs fundraising
 
VC 101 for Startups
VC 101 for StartupsVC 101 for Startups
VC 101 for Startups
 
Design in Business: It’s Not About Creating Something Pretty. It’s About Crea...
Design in Business: It’s Not About Creating Something Pretty. It’s About Crea...Design in Business: It’s Not About Creating Something Pretty. It’s About Crea...
Design in Business: It’s Not About Creating Something Pretty. It’s About Crea...
 
The Best Startup Investor Pitch Deck & How to Present to Angels & Venture Cap...
The Best Startup Investor Pitch Deck & How to Present to Angels & Venture Cap...The Best Startup Investor Pitch Deck & How to Present to Angels & Venture Cap...
The Best Startup Investor Pitch Deck & How to Present to Angels & Venture Cap...
 

Similar to How we build a start-up from zero with the help of online content.

How to Increase Your Product Sense by ServiceNow Senior PM
How to Increase Your Product Sense by ServiceNow Senior PMHow to Increase Your Product Sense by ServiceNow Senior PM
How to Increase Your Product Sense by ServiceNow Senior PMProduct School
 
The Exchange 14 Week Business Model Innovation Bootcamp
The Exchange 14 Week Business Model Innovation BootcampThe Exchange 14 Week Business Model Innovation Bootcamp
The Exchange 14 Week Business Model Innovation BootcampJillian Kilby FIEAust GAICD
 
Creative Bedfordshire Conference 2016 - Briefing Social Media, Lucy Bishop - ...
Creative Bedfordshire Conference 2016 - Briefing Social Media, Lucy Bishop - ...Creative Bedfordshire Conference 2016 - Briefing Social Media, Lucy Bishop - ...
Creative Bedfordshire Conference 2016 - Briefing Social Media, Lucy Bishop - ...Creative Bedfordshire
 
Ideation, business models; and how and where to start
Ideation, business models; and how and where to startIdeation, business models; and how and where to start
Ideation, business models; and how and where to startSaberi Marais
 
The Exchange - 14 Week Business Model Innovation Bootcamp
 The Exchange - 14 Week Business Model Innovation Bootcamp The Exchange - 14 Week Business Model Innovation Bootcamp
The Exchange - 14 Week Business Model Innovation BootcampJillian Kilby FIEAust GAICD
 
WebVision PDX UX Workshop 2013
WebVision PDX UX Workshop 2013WebVision PDX UX Workshop 2013
WebVision PDX UX Workshop 2013MLD/Mel Lim Design
 
BROCHURE- Sales and Marketing Learning Path
BROCHURE- Sales and Marketing Learning PathBROCHURE- Sales and Marketing Learning Path
BROCHURE- Sales and Marketing Learning PathBoard Infinity
 
Sirius sales readiness 22 tips
Sirius sales readiness 22 tipsSirius sales readiness 22 tips
Sirius sales readiness 22 tipsRob Wright
 
Personal selling and sales force management- Importance and training methods
Personal selling and sales force management- Importance and training methods Personal selling and sales force management- Importance and training methods
Personal selling and sales force management- Importance and training methods Antara Rabha
 
Lsm munich 2014_successful_landingpages
Lsm munich 2014_successful_landingpagesLsm munich 2014_successful_landingpages
Lsm munich 2014_successful_landingpagesdieproduktmacher
 
Slides from PSV Academy StartupTalk #30 - Founder's Guide to the First Sales ...
Slides from PSV Academy StartupTalk #30 - Founder's Guide to the First Sales ...Slides from PSV Academy StartupTalk #30 - Founder's Guide to the First Sales ...
Slides from PSV Academy StartupTalk #30 - Founder's Guide to the First Sales ...PreSeed Ventures
 
Social selling crash course brochure
Social selling crash course brochureSocial selling crash course brochure
Social selling crash course brochureEazzysocial
 
PR Seminar (less TP)
PR Seminar (less TP)PR Seminar (less TP)
PR Seminar (less TP)Vicky
 
Branding For The Under Employed
Branding For The Under EmployedBranding For The Under Employed
Branding For The Under EmployedConnie Piggott
 
Intrapreneur - Prepare to Innovate
Intrapreneur  - Prepare to InnovateIntrapreneur  - Prepare to Innovate
Intrapreneur - Prepare to InnovateAnnaLaesser
 
India Presentation
India PresentationIndia Presentation
India Presentationjohnbromley
 
India Presentation 1
India Presentation 1India Presentation 1
India Presentation 1johnbromley
 

Similar to How we build a start-up from zero with the help of online content. (20)

How to Increase Your Product Sense by ServiceNow Senior PM
How to Increase Your Product Sense by ServiceNow Senior PMHow to Increase Your Product Sense by ServiceNow Senior PM
How to Increase Your Product Sense by ServiceNow Senior PM
 
Customer Discovery Skills
Customer Discovery Skills Customer Discovery Skills
Customer Discovery Skills
 
The Exchange 14 Week Business Model Innovation Bootcamp
The Exchange 14 Week Business Model Innovation BootcampThe Exchange 14 Week Business Model Innovation Bootcamp
The Exchange 14 Week Business Model Innovation Bootcamp
 
Creative Bedfordshire Conference 2016 - Briefing Social Media, Lucy Bishop - ...
Creative Bedfordshire Conference 2016 - Briefing Social Media, Lucy Bishop - ...Creative Bedfordshire Conference 2016 - Briefing Social Media, Lucy Bishop - ...
Creative Bedfordshire Conference 2016 - Briefing Social Media, Lucy Bishop - ...
 
Ideation, business models; and how and where to start
Ideation, business models; and how and where to startIdeation, business models; and how and where to start
Ideation, business models; and how and where to start
 
Mktng n carrer
Mktng n carrerMktng n carrer
Mktng n carrer
 
The Exchange - 14 Week Business Model Innovation Bootcamp
 The Exchange - 14 Week Business Model Innovation Bootcamp The Exchange - 14 Week Business Model Innovation Bootcamp
The Exchange - 14 Week Business Model Innovation Bootcamp
 
WebVision PDX UX Workshop 2013
WebVision PDX UX Workshop 2013WebVision PDX UX Workshop 2013
WebVision PDX UX Workshop 2013
 
BROCHURE- Sales and Marketing Learning Path
BROCHURE- Sales and Marketing Learning PathBROCHURE- Sales and Marketing Learning Path
BROCHURE- Sales and Marketing Learning Path
 
Sirius sales readiness 22 tips
Sirius sales readiness 22 tipsSirius sales readiness 22 tips
Sirius sales readiness 22 tips
 
Personal selling and sales force management- Importance and training methods
Personal selling and sales force management- Importance and training methods Personal selling and sales force management- Importance and training methods
Personal selling and sales force management- Importance and training methods
 
Lsm munich 2014_successful_landingpages
Lsm munich 2014_successful_landingpagesLsm munich 2014_successful_landingpages
Lsm munich 2014_successful_landingpages
 
Slides from PSV Academy StartupTalk #30 - Founder's Guide to the First Sales ...
Slides from PSV Academy StartupTalk #30 - Founder's Guide to the First Sales ...Slides from PSV Academy StartupTalk #30 - Founder's Guide to the First Sales ...
Slides from PSV Academy StartupTalk #30 - Founder's Guide to the First Sales ...
 
Umcd conference opening slides slideshare version
Umcd conference opening slides slideshare versionUmcd conference opening slides slideshare version
Umcd conference opening slides slideshare version
 
Social selling crash course brochure
Social selling crash course brochureSocial selling crash course brochure
Social selling crash course brochure
 
PR Seminar (less TP)
PR Seminar (less TP)PR Seminar (less TP)
PR Seminar (less TP)
 
Branding For The Under Employed
Branding For The Under EmployedBranding For The Under Employed
Branding For The Under Employed
 
Intrapreneur - Prepare to Innovate
Intrapreneur  - Prepare to InnovateIntrapreneur  - Prepare to Innovate
Intrapreneur - Prepare to Innovate
 
India Presentation
India PresentationIndia Presentation
India Presentation
 
India Presentation 1
India Presentation 1India Presentation 1
India Presentation 1
 

More from LabSharegroup

Product security by Blockchain, AI and Security Certs
Product security by Blockchain, AI and Security CertsProduct security by Blockchain, AI and Security Certs
Product security by Blockchain, AI and Security CertsLabSharegroup
 
Pitch Deck - LabShare 2017
Pitch Deck - LabShare 2017Pitch Deck - LabShare 2017
Pitch Deck - LabShare 2017LabSharegroup
 
Accelerate your company
Accelerate your companyAccelerate your company
Accelerate your companyLabSharegroup
 
Build venture - engineering services
Build venture - engineering servicesBuild venture - engineering services
Build venture - engineering servicesLabSharegroup
 
Production ergonomics
Production ergonomicsProduction ergonomics
Production ergonomicsLabSharegroup
 
DAG Ideas full-stack webservices joined to DoSell Platform
DAG Ideas full-stack webservices joined to DoSell PlatformDAG Ideas full-stack webservices joined to DoSell Platform
DAG Ideas full-stack webservices joined to DoSell PlatformLabSharegroup
 
Machinery design & engineering
Machinery design & engineeringMachinery design & engineering
Machinery design & engineeringLabSharegroup
 
Software security, secure software development in the age of IoT, smart thing...
Software security, secure software development in the age of IoT, smart thing...Software security, secure software development in the age of IoT, smart thing...
Software security, secure software development in the age of IoT, smart thing...LabSharegroup
 
B2B reference guide for company makers part III. - Soft launch and Growth
B2B reference guide for company makers part III. - Soft launch and GrowthB2B reference guide for company makers part III. - Soft launch and Growth
B2B reference guide for company makers part III. - Soft launch and GrowthLabSharegroup
 
B2B venture reference guide - part II.
B2B venture reference guide - part II.B2B venture reference guide - part II.
B2B venture reference guide - part II.LabSharegroup
 
B2B reference guide for company makers
B2B reference guide for company makersB2B reference guide for company makers
B2B reference guide for company makersLabSharegroup
 
DoSell vision, services overview
DoSell vision, services overviewDoSell vision, services overview
DoSell vision, services overviewLabSharegroup
 
The true story of building up our venture
The true story of building up our ventureThe true story of building up our venture
The true story of building up our ventureLabSharegroup
 
Industrial Design www.dosell.io
Industrial Design www.dosell.ioIndustrial Design www.dosell.io
Industrial Design www.dosell.ioLabSharegroup
 
Common Criteria Lab Hungary
Common Criteria Lab HungaryCommon Criteria Lab Hungary
Common Criteria Lab HungaryLabSharegroup
 
The best way to design secure software products
The best way to design secure software productsThe best way to design secure software products
The best way to design secure software productsLabSharegroup
 
Bring your Ideas to Life
Bring your Ideas to LifeBring your Ideas to Life
Bring your Ideas to LifeLabSharegroup
 
DoSell Virtual Verification
DoSell Virtual VerificationDoSell Virtual Verification
DoSell Virtual VerificationLabSharegroup
 
Cathay general intro
Cathay general introCathay general intro
Cathay general introLabSharegroup
 

More from LabSharegroup (20)

Product security by Blockchain, AI and Security Certs
Product security by Blockchain, AI and Security CertsProduct security by Blockchain, AI and Security Certs
Product security by Blockchain, AI and Security Certs
 
Pitch Deck - LabShare 2017
Pitch Deck - LabShare 2017Pitch Deck - LabShare 2017
Pitch Deck - LabShare 2017
 
Accelerate your company
Accelerate your companyAccelerate your company
Accelerate your company
 
Build venture - engineering services
Build venture - engineering servicesBuild venture - engineering services
Build venture - engineering services
 
Production ergonomics
Production ergonomicsProduction ergonomics
Production ergonomics
 
DAG Ideas full-stack webservices joined to DoSell Platform
DAG Ideas full-stack webservices joined to DoSell PlatformDAG Ideas full-stack webservices joined to DoSell Platform
DAG Ideas full-stack webservices joined to DoSell Platform
 
Machinery design & engineering
Machinery design & engineeringMachinery design & engineering
Machinery design & engineering
 
Software security, secure software development in the age of IoT, smart thing...
Software security, secure software development in the age of IoT, smart thing...Software security, secure software development in the age of IoT, smart thing...
Software security, secure software development in the age of IoT, smart thing...
 
B2B reference guide for company makers part III. - Soft launch and Growth
B2B reference guide for company makers part III. - Soft launch and GrowthB2B reference guide for company makers part III. - Soft launch and Growth
B2B reference guide for company makers part III. - Soft launch and Growth
 
B2B venture reference guide - part II.
B2B venture reference guide - part II.B2B venture reference guide - part II.
B2B venture reference guide - part II.
 
B2B reference guide for company makers
B2B reference guide for company makersB2B reference guide for company makers
B2B reference guide for company makers
 
DoSell pitch deck
DoSell pitch deckDoSell pitch deck
DoSell pitch deck
 
DoSell vision, services overview
DoSell vision, services overviewDoSell vision, services overview
DoSell vision, services overview
 
The true story of building up our venture
The true story of building up our ventureThe true story of building up our venture
The true story of building up our venture
 
Industrial Design www.dosell.io
Industrial Design www.dosell.ioIndustrial Design www.dosell.io
Industrial Design www.dosell.io
 
Common Criteria Lab Hungary
Common Criteria Lab HungaryCommon Criteria Lab Hungary
Common Criteria Lab Hungary
 
The best way to design secure software products
The best way to design secure software productsThe best way to design secure software products
The best way to design secure software products
 
Bring your Ideas to Life
Bring your Ideas to LifeBring your Ideas to Life
Bring your Ideas to Life
 
DoSell Virtual Verification
DoSell Virtual VerificationDoSell Virtual Verification
DoSell Virtual Verification
 
Cathay general intro
Cathay general introCathay general intro
Cathay general intro
 

Recently uploaded

How To Get Rich With Bitcoin Even If You Have No Clue About Technology
How To Get Rich With Bitcoin Even If You Have No Clue About TechnologyHow To Get Rich With Bitcoin Even If You Have No Clue About Technology
How To Get Rich With Bitcoin Even If You Have No Clue About Technologyzaidashadali00
 
Institutions Supporting Small Business Enterprises.pptx
Institutions Supporting Small Business Enterprises.pptxInstitutions Supporting Small Business Enterprises.pptx
Institutions Supporting Small Business Enterprises.pptxshrinivas kulkarni
 
Establishing An Enterprise and Project Management.pptx
Establishing An Enterprise and Project Management.pptxEstablishing An Enterprise and Project Management.pptx
Establishing An Enterprise and Project Management.pptxshrinivas kulkarni
 
HDPE Pipe Fittings Manufacturer and Supplier
HDPE Pipe Fittings Manufacturer and SupplierHDPE Pipe Fittings Manufacturer and Supplier
HDPE Pipe Fittings Manufacturer and SupplierBhavin Kanani
 
Analysis Of FaarmTech | BBA | Business Plan
Analysis Of FaarmTech | BBA | Business PlanAnalysis Of FaarmTech | BBA | Business Plan
Analysis Of FaarmTech | BBA | Business Planmohsinrai101
 
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdf
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdfPath to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdf
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdfContent Strategy Inc.
 

Recently uploaded (6)

How To Get Rich With Bitcoin Even If You Have No Clue About Technology
How To Get Rich With Bitcoin Even If You Have No Clue About TechnologyHow To Get Rich With Bitcoin Even If You Have No Clue About Technology
How To Get Rich With Bitcoin Even If You Have No Clue About Technology
 
Institutions Supporting Small Business Enterprises.pptx
Institutions Supporting Small Business Enterprises.pptxInstitutions Supporting Small Business Enterprises.pptx
Institutions Supporting Small Business Enterprises.pptx
 
Establishing An Enterprise and Project Management.pptx
Establishing An Enterprise and Project Management.pptxEstablishing An Enterprise and Project Management.pptx
Establishing An Enterprise and Project Management.pptx
 
HDPE Pipe Fittings Manufacturer and Supplier
HDPE Pipe Fittings Manufacturer and SupplierHDPE Pipe Fittings Manufacturer and Supplier
HDPE Pipe Fittings Manufacturer and Supplier
 
Analysis Of FaarmTech | BBA | Business Plan
Analysis Of FaarmTech | BBA | Business PlanAnalysis Of FaarmTech | BBA | Business Plan
Analysis Of FaarmTech | BBA | Business Plan
 
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdf
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdfPath to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdf
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdf
 

How we build a start-up from zero with the help of online content.

  • 1. the true story of building up our venture creating dosell Business Architecture Lesson with web tools, slideshare, youtube, MOOC lessons &linksof
  • 2. Validate the Idea Get Insight & Foundation
  • 3. The first step should be to understand yourself; why are we doing this risky venture? Resources/Lessons:
  • 5. Invest a lot of your time to learn design thinking Resources/Lessons:
  • 6. B2B start-up is not B2C… Resources/Lessons:
  • 7. Study this picture again & again – don’t forget about hard times…
  • 8. Audience First, ProductSecond (we did not follow this lesson…butit was a mistake) Resources/Lessons: ‚I believe the absolute best way to start a business today is not by launching a product, but by creating a system to attract and build an audience.’ Joe Pulizzi Founder at Content Marketing Institute, Author of Content Inc., Speaker & Entrepreneur
  • 9. Gain insight of your Market/customers/Competitors the loved research phase Resources/Lessons:
  • 10. Make your first draftabout your market segment/customers Resources/Lessons:
  • 11. Create a customer journey map (try to undestand what your customer feel!) Resources/Lessons:
  • 12. 1st Strategic overview: Business Model Generation Resources/Lessons:
  • 13. Build a Compelling Value Proposition Resources/Lessons:
  • 14. Read great blogs, experiences are shared Resources/Lessons:
  • 15. Spend At least 50% of your time withyour customers! Resources/Lessons:
  • 16. PRODUCT DEVELOPMENT Enjoy the Ride! It is your Life, your Journey!
  • 17. Build MVP or MDP(EVP)? Resources/Lessons:
  • 18. CreatE A great landing page Resources/Lessons:
  • 19. for hardware development - usefullearning resources Resources/Lessons:
  • 21. For software development - learning tools Resources/Lessons:
  • 22. We have decidedto design a minimumdesirable product(MDP) Resources/Lessons:
  • 23. service design methodology = ultimateexperience Resources/Lessons:
  • 24. Our mdp is under fire – don’t show mercy, please! Any critics are welcomed:tibor.zahorecz@dosell.io Resources/Lessons:
  • 25. Verify & Iterate your idea withclients, Angels and online Resources/Lessons:
  • 26. FakeIt Till You Make It?Test, ask questions, iterate Resources/Lessons:
  • 27. Don’t rush to growth phase untilyou are not 100% sure the world needS your service or Product! Resources/Lessons:
  • 28. Soft Launch & Growth
  • 29. MOTIVATION MODEL BUSINESS MODEL SERVICE MODEL CAPABILITY MODEL People ROADMAP GOVERNANCE Vision Blueprinting Roadmapping Governance Information Technology Process Design Thinking: Empathise, Define, Ideate, Prototype, Test MARKET MODEL MEANS ASSESSMENT INFLUENCERS ASSESSMENT MEANS ENDS MACRO ENVIRONMENT INDUSTRY SCAN SWOT PERFORMANCE • Financial • Customer • Internal (current) • Internal (long-term) CreatE yourbattle map
  • 30. if you need to scale your business – you need enterprise architecture Resources/Lessons:
  • 31. Product management – execution is in focus Resources/Lessons:
  • 33. 0 are Engaged Prospects But Not Yet Ready to Buy or Speak to Sales are Marketing Qualified and Ready to Buy, Speak to Sales now are Unqualified and Irrelevant and can be discarded Engaged Marketing Prospects vary in terms of sales acceleration and hence need their journey through the sales funnel customised to fit different needs PROSPECTS Early Stages – Low Acceleration Stay in Touch Campaigns – campaigns that ‘drip’ relevant content to prospects over time, gradually educating, informing and building trust in CBA. Mid Funnel – Medium Acceleration Lead LifecycleCampaigns – campaigns that ensure movement and engagement with prospects, even if they are not yet sales-ready. End of Funnel – High Acceleration Campaigns that try to accelerate prospects towards the sale by providing relevant ‘nudges’ based on specific lead characteristics or sales / offer updates. NAMES Sales Lead Handoff: Leads are automatically pushed from Marketing and distributed to Sales. Lead Recycling: Leads are cycled back to the top of the funnel by sales for further nurturing if the lead is not yet ready to buy. Welcome / On- boarding Campaigns Retention Campaigns NLP, Up Sell / Cross Sell, Early Adopter Campaigns Lead Sources: Lead sources can be anything from Display Ads, Retargeting, PPC, SEO, Website, Social, Chat, Telephone, Direct Mail, Self Generated, Referrals, Webinars, Events and Sponsorships etc. MARKETING LEAD SALE / WIN SALES LEAD OPPORTUNITY Customised Nurturing Campaigns Customer Nurturing Campaigns 1 2 3 4 5 6 7 8 9 11 10 12 13 14 15 16 Builda sales pipeline
  • 34. Sharpen the Sales pitch / B2B Sales knowledgeis A must! Don't expect the prospect to connect the dots - it's your job as a sales person to find ways to create value for them. Sales isn't just about peddling your goods - it's about consulting them to better achieve their goals. Resources/Lessons:
  • 35. If you have a sales team, create a sales playbook Resources/Lessons:
  • 36. Compass of Marketing tools /guys, this is a Fu… deep black hole… / Resources/Lessons:
  • 37. Hubspot academy vs quicksprout Resources/Lessons:
  • 39. Growth hacking / new mindset – more than online marketing!/ Resources/Lessons:
  • 40. Don’t forget about PR & content mareting strategy Resources/Lessons:
  • 41. Our toolset & learning portals
  • 42. Great resources on slideshare - We started to clipthe best ones. Business Architecture ProductDesign–Brand Design Service design Sales
  • 43. Great tools collection on the web Resources/Lessons:
  • 46. Our favourite books… learn, learn!
  • 47. VISION Our goal is to help overwhelmed company owners and leaders reduce their business stress and costs with our open source hub of experts, in order to acclerate growth and achieve greater efficiency, and to prepare them to build their business to a global scale. CULTURE At DoSell, we are driven by a simple mantra: ‘Solve the business leaders’ daily problems’. Because we understand that while you may excel in one element of business, without the others, success will remain elusive. ABOUTUS SERVICE ENGINEERING IS IN OUR DNA STRATEGY Our mission is to provide a seamless solution for companies that are finding it challenging to fit the puzzle pieces of success together, despite having world-class products ready to market that can change lives.
  • 48. Judit HUSZÁR COMMUNICATION with design background Péter MOLNÁR DESIGN through understanding - maform Tibor ZAHORECZ MANAGING partner Gábor Kiglics ENGINEERING - eCon DoSell core execution team