This document discusses the history and evolution of Facebook from its origins as a Harvard-only social network to today's global platform. It traces Facebook's growth in users from 2004 to 2010 and outlines key features including profiles, ads, groups, and pages. The document also provides advice on using apps, customizing pages, and measuring engagement to help marketers make the most of Facebook.
19. Survey Lexicon Open Graph
Poll Groups
Games Mobile Like Community Page
Sponsored Traffic Pages
API Connect Ads Targeted
Platform Profiles
Share
Fan Social Plugins
Beacon Application
Viral
Developer Banner
Word of mouth
Graph API
27. PAGES GROUPS
• “.. may only be created by • “.. can be created by any user
an official representative of and about any topic”
that entity” • more privacy controls
• indexed by search engines • member management
• no size limitations • size limitations (email
blasts, ...)
• not connected to profiles
• always connected to one/
• support applications
more profile(s)
• support vanity urls • ...
• statistics
• ...
28. COMMUNITY PAGES?
“Community Pages are a new type of Facebook
Page dedicated to a topic or experience that is
owned collectively by the community
connected to it.”
• Facebook’s answer to unofficial pages
• think of them as Facebook wikis
31. APART FROM REGULAR AND
INTERESTING CONTENT
you’ve got to make sure it looks good
and offers something people want to come back for
32. MUST HAVE APPS
FOR YOUR PAGE RSS
• load external content
• Facebook Notes app allows you to import
• some thirdparty apps allow more
branding/formatting