Social media examples from brands and organizations in Singapore, Malaysia, the Philippines and around Southeast Asia

1. Social Media as a PR Tool Presented by Timi Siytangco Associate Director Syndacast 25 February 2010

2. Today’s Agenda Part 1: The Lay of the Land An overview of social media tools and the new media influencers Part 2: Examples from Brands and Organizations Examples of how brands and organizations use social media for PR programs Part 3: Joining The Fray The importance of listening, ways to measure the effort, and tips for getting started

3. Part 1: The Lay of the LandWherein we find that there is a natural affinity between social media and PR

4. The Web is becoming more fragmented by the day 1,000,000,000,000 unique URLs in Google’s index 100,000,000 videos on YouTube Second largest search engine in the world 200,000,000 active blogs 54% post or tweet daily 1,500,000 pieces of content shared on Facebook daily By 400,000,000 active monthly users

6. FACT: Content is still king

7. FACT: Companies are seeing the value in earned media 80% use at least one of the top social media platforms to engage with stakeholders In Asia-Pacific, companies are more likely to use corporate blogs more than other forms of social media 1,489 followers in the average corporate Twitter account 40,884 fans on the average Facebook Page Source:Burson-Marsteller

8. FACT: The new media influencers are … us! Source: Forrester Research

10. Michael Roberts Vanity Fair BryanBoy BryanBoy.com Anna Wintour Vogue Sally Singer Vogue Suzy Menkes International Herald Tribune Source: Financial Times, November 14/15 2009

12. It’s not about ditching traditional media – the strong brands will always remain huge influencers

15. social media social strategy social media

17. Lenovo Singapore: Authentic and Real-Time One-on-one engagement with customers Brand representative shares local and global brand news

18. DBS Dialogues: Advocating Entrepreneurship Social media outposts drive traffic to DBS Dialogues, a microsite with resources for entrepreneurs Online activity delivered majority of leads Supported with targeted paid media

20. 10 employees blogging about a variety of technical topics, from interface materials to semiconductor packaging

21. YouTube channel hosts corporate and educational videosRick Short, Indium’s Marketing Director, says their employee blogs position them as a thought leader, reach prospective customers, and most importantly make them visible in search engines and social media

23. 500,000 views

24. 340 user-generated films

25. 1,000 comment postings within 15 minutes of each hunt

26. 800 people participated in the finale to win the grand prize Then what?

27. Part 3: Joining The FrayWherein we discuss how to get started

28. 6 Steps to Getting Started in Social Media Define your social media goals It also helps to have: A champion inside the client organization Find your audience Develop a content strategy Quick Win: Set existing content free! Don’t forget search Establish a digital footprint Be prepared for: Real-time interaction Measure results (see Step 1)

30. Crisis communications

31. Corporate responsibilityAll communications should guided by PR anyway Source: Brandtology

33. What social metrics are organizations monitoring and measuring?

34. Measuring Social Media Using the Action Funnel Action Funnel Channel: Corporate Blog Measurement Objective: Lead Generation Source: Social Media B2B

35. Quick Win: Make Existing Content Work Harder for You Source: Syndacast.com

36. Skill up!

37. The more things change, the more they stay the same.

38. About Syndacast

39. Syndacast Offerings Social Media Press Releases 1 A proprietary social media and syndication marketing platform, providing a wide range of products that include Digital PR, Video Syndication and Social Media Marketing at the press of a button. Online Video Marketing 2 Social Media Advertising 4 Blog Marketing 5

40. Some of Our Clients

41. Syndacast PR: A best-of-breed syndication solution for brands in Asia-Pacific Covers 107 global online newswires Coverage beyond US newswires: 197 video sharing sites – including top video sites in China and Korea 100’s of article sites 50 podcast directories 35 whitepaper and document-sharing sites Support of Asian languages in development – Thai now available! Syndacast actively educates and recruits online publishers in Southeast Asia to increase local exposure of your PR A campaign managerwith in-market experience provides planning and editorial support, setup, reporting and screenshots Track results with an online dashboard Reach both global newswires… …and top sites in Asia. Publisher road show, Southeast Asia, Nov-Dec 2009 Online dashboard in beta now

42. Contact Us Timi SiytangcoAssociate Director Syndacast 3 Phillip Street #12-04 Commerce Point Singapore 048581Phone: +65 6518 1683Mobile: +65 9699 3474Email: timi.s@syndacast.comTwitter: @timisiytangco www.syndacast.com