SlideShare une entreprise Scribd logo
1  sur  20
Télécharger pour lire hors ligne
Amazon.com and
the Next Generation of
Computing
Tim O'Reilly
www.oreilly.com
May 20, 2003
What We Do At O'Reilly
• Books
• Conferences
What We Do At O'Reilly
• Online Publishing
What We Really Do
• "Big Hairy Audacious Goal": Changing
the world by capturing the knowledge of
innovators
• That is: Find interesting people and
technologies and amplify their
effectiveness by spreading the information
needed for others to follow them.
• Keep finding new, transformative
technologies that we can catalyze.
Watching the "Alpha Geeks"
"The future is here, it's just
not evenly distributed yet."
-William Gibson
Watching Amazon
• 1997: A friend tells me she's
buying a computer to use
Amazon. That was the original
definition of a "killer app."
• But people were still thinking of
the web browser as the
application, and so they didn't
think of Amazon and its peers as
applications.
Paradigm Shift: A Change in World
View That Calls Everything You
Know Into Question
Killer Apps of the Internet
Not Just Software: "Infoware"
• Editorial content as part of the
user interface
• Users help to build the product
• The product changes every day
• The Internet, not the PC, is the
platform
Software as Service
Von Kempelen's Mechanical Turk
A History Lesson
• Lotus 1-2-3 and WordPerfect, the killer
apps of the personal computer era, are
displaced by Microsoft Excel and
Word
• Netscape Navigator, the killer app of
the first Internet era, is displaced by
Microsoft Internet Explorer
• A platform strategy beats an
application strategy every time!
Technology Evolution
• Hackers push the envelope.
• Entrepreneurs make things easier for ordinary
users.
• Dominant players integrate into a platform,
raising barriers to entry. Progress stagnates, as
hackers and entrepreneurs move on, looking
for new frontiers.
Or (sometimes)
• The industry builds a healthy ecosystem, in
which hackers, entrepreneurs and platform
players play a creative game of "leapfrog". No
one gets complete lock in, and everyone has to
improve in order to stay competitive.
AmaBooks
Amazon.com and the Next Generation of Computing
Amazon Web Services
• An explosion of creativity as
Amazon opens its data for reuse
by others.
• A business model that creates a
virtuous circle of increasing sales.
• Amazon becomes even more
definitively the source for product
information and ecommerce.
Web Services Demos
• Rob Frederick
• Jeff Barr
Coming Soon: Proof that
Amazon is Now a
Technology Platform
Two Types of Platform
• One Ring to Rule Them All
• Small Pieces Loosely Joined
Small Pieces Loosely Joined
• An architecture of participation means that your
users help to extend your platform.
• Low barriers to experimentation mean that the
system is "hacker friendly" for maximum
innovation.
• Interoperability means that one component or
service can be swapped out if a better one comes
along.
• "Lock-in" comes because others depend on the
benefit from your services, not because you're
completely in control.
Questions?
• Need not just be about the talk
• For more information:
http://www.oreilly.com
http://tim.oreilly.com
http://conferences.oreilly.com
http://www.oreillynet.com

Contenu connexe

En vedette

Essentials of corr med presentation -understanding the legal enviroment in co...
Essentials of corr med presentation -understanding the legal enviroment in co...Essentials of corr med presentation -understanding the legal enviroment in co...
Essentials of corr med presentation -understanding the legal enviroment in co...Zoey Lovell
 
Jack murrell wright digestive system
Jack murrell wright digestive systemJack murrell wright digestive system
Jack murrell wright digestive systemMrs Seo
 
Erbium Doped Fiber Amplifier (EDFA)
Erbium Doped Fiber Amplifier (EDFA)Erbium Doped Fiber Amplifier (EDFA)
Erbium Doped Fiber Amplifier (EDFA)Jayanshu Gundaniya
 
Internal expanding shoe brake short presentation
Internal expanding shoe brake short presentationInternal expanding shoe brake short presentation
Internal expanding shoe brake short presentationJayanshu Gundaniya
 
A2 Media Theory Part 3
A2 Media Theory Part 3A2 Media Theory Part 3
A2 Media Theory Part 3jonmeier
 
SharingEconomy: The Buzzword of the Moment
SharingEconomy: The Buzzword of the MomentSharingEconomy: The Buzzword of the Moment
SharingEconomy: The Buzzword of the MomentSimone Cicero
 
The secret order of the illuminati
The secret order of the illuminatiThe secret order of the illuminati
The secret order of the illuminatiRiaz Zalil
 
8 Things to Do Before You Manage Your Boss
8 Things to Do Before You Manage Your Boss8 Things to Do Before You Manage Your Boss
8 Things to Do Before You Manage Your BossWiley
 
ppt on Industrial policy
ppt on Industrial policyppt on Industrial policy
ppt on Industrial policyCodelaxy Ltd.
 
A Generic Apple "Steve Jobs" style Keynote Address Presentation
A Generic Apple "Steve Jobs" style Keynote Address PresentationA Generic Apple "Steve Jobs" style Keynote Address Presentation
A Generic Apple "Steve Jobs" style Keynote Address PresentationThe App Store Chronicle
 
David gauntlett and media 2.0
David gauntlett and media 2.0David gauntlett and media 2.0
David gauntlett and media 2.0Charis Creber
 
Illuminati presentation
Illuminati presentationIlluminati presentation
Illuminati presentation04burkem
 
Buzzword Bingo 2017
Buzzword Bingo 2017Buzzword Bingo 2017
Buzzword Bingo 2017ron mader
 
How to think like a startup v3
How to think like a startup v3How to think like a startup v3
How to think like a startup v3Loic Le Meur
 
17 Signs You're Working For A Bad Boss
17 Signs You're Working For A Bad Boss17 Signs You're Working For A Bad Boss
17 Signs You're Working For A Bad BossOfficevibe
 
Industrial policy.ppt
Industrial policy.pptIndustrial policy.ppt
Industrial policy.pptShikha Gupta
 
13 Signs You Might Be A Bad Boss
13 Signs You Might Be A Bad Boss13 Signs You Might Be A Bad Boss
13 Signs You Might Be A Bad BossOfficevibe
 
Steve Jobs Inspirational Quotes
Steve Jobs Inspirational QuotesSteve Jobs Inspirational Quotes
Steve Jobs Inspirational QuotesInsideView
 
Natural regions of colombia
Natural regions of colombiaNatural regions of colombia
Natural regions of colombiaNife Martinez
 

En vedette (20)

Wwe john cena
Wwe john cenaWwe john cena
Wwe john cena
 
Essentials of corr med presentation -understanding the legal enviroment in co...
Essentials of corr med presentation -understanding the legal enviroment in co...Essentials of corr med presentation -understanding the legal enviroment in co...
Essentials of corr med presentation -understanding the legal enviroment in co...
 
Jack murrell wright digestive system
Jack murrell wright digestive systemJack murrell wright digestive system
Jack murrell wright digestive system
 
Erbium Doped Fiber Amplifier (EDFA)
Erbium Doped Fiber Amplifier (EDFA)Erbium Doped Fiber Amplifier (EDFA)
Erbium Doped Fiber Amplifier (EDFA)
 
Internal expanding shoe brake short presentation
Internal expanding shoe brake short presentationInternal expanding shoe brake short presentation
Internal expanding shoe brake short presentation
 
A2 Media Theory Part 3
A2 Media Theory Part 3A2 Media Theory Part 3
A2 Media Theory Part 3
 
SharingEconomy: The Buzzword of the Moment
SharingEconomy: The Buzzword of the MomentSharingEconomy: The Buzzword of the Moment
SharingEconomy: The Buzzword of the Moment
 
The secret order of the illuminati
The secret order of the illuminatiThe secret order of the illuminati
The secret order of the illuminati
 
8 Things to Do Before You Manage Your Boss
8 Things to Do Before You Manage Your Boss8 Things to Do Before You Manage Your Boss
8 Things to Do Before You Manage Your Boss
 
ppt on Industrial policy
ppt on Industrial policyppt on Industrial policy
ppt on Industrial policy
 
A Generic Apple "Steve Jobs" style Keynote Address Presentation
A Generic Apple "Steve Jobs" style Keynote Address PresentationA Generic Apple "Steve Jobs" style Keynote Address Presentation
A Generic Apple "Steve Jobs" style Keynote Address Presentation
 
David gauntlett and media 2.0
David gauntlett and media 2.0David gauntlett and media 2.0
David gauntlett and media 2.0
 
Illuminati presentation
Illuminati presentationIlluminati presentation
Illuminati presentation
 
Buzzword Bingo 2017
Buzzword Bingo 2017Buzzword Bingo 2017
Buzzword Bingo 2017
 
How to think like a startup v3
How to think like a startup v3How to think like a startup v3
How to think like a startup v3
 
17 Signs You're Working For A Bad Boss
17 Signs You're Working For A Bad Boss17 Signs You're Working For A Bad Boss
17 Signs You're Working For A Bad Boss
 
Industrial policy.ppt
Industrial policy.pptIndustrial policy.ppt
Industrial policy.ppt
 
13 Signs You Might Be A Bad Boss
13 Signs You Might Be A Bad Boss13 Signs You Might Be A Bad Boss
13 Signs You Might Be A Bad Boss
 
Steve Jobs Inspirational Quotes
Steve Jobs Inspirational QuotesSteve Jobs Inspirational Quotes
Steve Jobs Inspirational Quotes
 
Natural regions of colombia
Natural regions of colombiaNatural regions of colombia
Natural regions of colombia
 

Plus de Tim O'Reilly

Mastering the demons of our own design
Mastering the demons of our own designMastering the demons of our own design
Mastering the demons of our own designTim O'Reilly
 
What's Wrong with the Silicon Valley Growth Model (Extended UCL Lecture)
What's Wrong with the Silicon Valley Growth Model (Extended UCL Lecture)What's Wrong with the Silicon Valley Growth Model (Extended UCL Lecture)
What's Wrong with the Silicon Valley Growth Model (Extended UCL Lecture)Tim O'Reilly
 
Enterprise AI: What's It Really Good For?
Enterprise AI: What's It Really Good For?Enterprise AI: What's It Really Good For?
Enterprise AI: What's It Really Good For?Tim O'Reilly
 
Learning in the Age of Knowledge on Demand
Learning in the Age of Knowledge on DemandLearning in the Age of Knowledge on Demand
Learning in the Age of Knowledge on DemandTim O'Reilly
 
What's Wrong With Silicon Valley's Growth Model
What's Wrong With Silicon Valley's Growth ModelWhat's Wrong With Silicon Valley's Growth Model
What's Wrong With Silicon Valley's Growth ModelTim O'Reilly
 
The Opportunity for Agile Governance
The Opportunity for Agile GovernanceThe Opportunity for Agile Governance
The Opportunity for Agile GovernanceTim O'Reilly
 
Networks and the Next Economy
Networks and the Next EconomyNetworks and the Next Economy
Networks and the Next EconomyTim O'Reilly
 
What's the Future of Work with AI?
What's the Future of Work with AI?What's the Future of Work with AI?
What's the Future of Work with AI?Tim O'Reilly
 
Open Source in the Age of Cloud AI
Open Source in the Age of Cloud AIOpen Source in the Age of Cloud AI
Open Source in the Age of Cloud AITim O'Reilly
 
We Must Redraw the Map
We Must Redraw the MapWe Must Redraw the Map
We Must Redraw the MapTim O'Reilly
 
Networks and the Next Economy
Networks and the Next EconomyNetworks and the Next Economy
Networks and the Next EconomyTim O'Reilly
 
Networks and the Nature of the Firm
Networks and the Nature of the FirmNetworks and the Nature of the Firm
Networks and the Nature of the FirmTim O'Reilly
 
The Real Work of the 21st Century
The Real Work of the 21st CenturyThe Real Work of the 21st Century
The Real Work of the 21st CenturyTim O'Reilly
 
Do More. Do things that were previously impossible!
Do More. Do things that were previously impossible!Do More. Do things that were previously impossible!
Do More. Do things that were previously impossible!Tim O'Reilly
 
We Get What We Ask For: Towards a New Distributional Economics
We Get What We Ask For: Towards a New Distributional EconomicsWe Get What We Ask For: Towards a New Distributional Economics
We Get What We Ask For: Towards a New Distributional EconomicsTim O'Reilly
 
Towards a New Distributional Economics
Towards a New Distributional EconomicsTowards a New Distributional Economics
Towards a New Distributional EconomicsTim O'Reilly
 
How AI Can Create Jobs
How AI Can Create JobsHow AI Can Create Jobs
How AI Can Create JobsTim O'Reilly
 
WTF - Why the Future Is Up to Us - pptx version
WTF - Why the Future Is Up to Us - pptx versionWTF - Why the Future Is Up to Us - pptx version
WTF - Why the Future Is Up to Us - pptx versionTim O'Reilly
 
WTF? Why The Future Is Up To Us.
WTF? Why The Future Is Up To Us.WTF? Why The Future Is Up To Us.
WTF? Why The Future Is Up To Us.Tim O'Reilly
 

Plus de Tim O'Reilly (20)

Mastering the demons of our own design
Mastering the demons of our own designMastering the demons of our own design
Mastering the demons of our own design
 
What's Wrong with the Silicon Valley Growth Model (Extended UCL Lecture)
What's Wrong with the Silicon Valley Growth Model (Extended UCL Lecture)What's Wrong with the Silicon Valley Growth Model (Extended UCL Lecture)
What's Wrong with the Silicon Valley Growth Model (Extended UCL Lecture)
 
Enterprise AI: What's It Really Good For?
Enterprise AI: What's It Really Good For?Enterprise AI: What's It Really Good For?
Enterprise AI: What's It Really Good For?
 
Learning in the Age of Knowledge on Demand
Learning in the Age of Knowledge on DemandLearning in the Age of Knowledge on Demand
Learning in the Age of Knowledge on Demand
 
What's Wrong With Silicon Valley's Growth Model
What's Wrong With Silicon Valley's Growth ModelWhat's Wrong With Silicon Valley's Growth Model
What's Wrong With Silicon Valley's Growth Model
 
The Opportunity for Agile Governance
The Opportunity for Agile GovernanceThe Opportunity for Agile Governance
The Opportunity for Agile Governance
 
Networks and the Next Economy
Networks and the Next EconomyNetworks and the Next Economy
Networks and the Next Economy
 
What's the Future of Work with AI?
What's the Future of Work with AI?What's the Future of Work with AI?
What's the Future of Work with AI?
 
Open Source in the Age of Cloud AI
Open Source in the Age of Cloud AIOpen Source in the Age of Cloud AI
Open Source in the Age of Cloud AI
 
We Must Redraw the Map
We Must Redraw the MapWe Must Redraw the Map
We Must Redraw the Map
 
Networks and the Next Economy
Networks and the Next EconomyNetworks and the Next Economy
Networks and the Next Economy
 
Networks and the Nature of the Firm
Networks and the Nature of the FirmNetworks and the Nature of the Firm
Networks and the Nature of the Firm
 
The Real Work of the 21st Century
The Real Work of the 21st CenturyThe Real Work of the 21st Century
The Real Work of the 21st Century
 
Do More. Do things that were previously impossible!
Do More. Do things that were previously impossible!Do More. Do things that were previously impossible!
Do More. Do things that were previously impossible!
 
We Get What We Ask For: Towards a New Distributional Economics
We Get What We Ask For: Towards a New Distributional EconomicsWe Get What We Ask For: Towards a New Distributional Economics
We Get What We Ask For: Towards a New Distributional Economics
 
Towards a New Distributional Economics
Towards a New Distributional EconomicsTowards a New Distributional Economics
Towards a New Distributional Economics
 
How AI Can Create Jobs
How AI Can Create JobsHow AI Can Create Jobs
How AI Can Create Jobs
 
WTF?
WTF? WTF?
WTF?
 
WTF - Why the Future Is Up to Us - pptx version
WTF - Why the Future Is Up to Us - pptx versionWTF - Why the Future Is Up to Us - pptx version
WTF - Why the Future Is Up to Us - pptx version
 
WTF? Why The Future Is Up To Us.
WTF? Why The Future Is Up To Us.WTF? Why The Future Is Up To Us.
WTF? Why The Future Is Up To Us.
 

Dernier

Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Brian Pichman
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfDianaGray10
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarPrecisely
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXTarek Kalaji
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?IES VE
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesDavid Newbury
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsSafe Software
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 

Dernier (20)

Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
201610817 - edge part1
201610817 - edge part1201610817 - edge part1
201610817 - edge part1
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity Webinar
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBX
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond Ontologies
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 
20150722 - AGV
20150722 - AGV20150722 - AGV
20150722 - AGV
 

Amazon.com and the Next Generation of Computing

  • 1. Amazon.com and the Next Generation of Computing Tim O'Reilly www.oreilly.com May 20, 2003
  • 2. What We Do At O'Reilly • Books • Conferences
  • 3. What We Do At O'Reilly • Online Publishing
  • 4. What We Really Do • "Big Hairy Audacious Goal": Changing the world by capturing the knowledge of innovators • That is: Find interesting people and technologies and amplify their effectiveness by spreading the information needed for others to follow them. • Keep finding new, transformative technologies that we can catalyze.
  • 5. Watching the "Alpha Geeks" "The future is here, it's just not evenly distributed yet." -William Gibson
  • 6. Watching Amazon • 1997: A friend tells me she's buying a computer to use Amazon. That was the original definition of a "killer app." • But people were still thinking of the web browser as the application, and so they didn't think of Amazon and its peers as applications.
  • 7. Paradigm Shift: A Change in World View That Calls Everything You Know Into Question
  • 8. Killer Apps of the Internet
  • 9. Not Just Software: "Infoware" • Editorial content as part of the user interface • Users help to build the product • The product changes every day • The Internet, not the PC, is the platform
  • 10. Software as Service Von Kempelen's Mechanical Turk
  • 11. A History Lesson • Lotus 1-2-3 and WordPerfect, the killer apps of the personal computer era, are displaced by Microsoft Excel and Word • Netscape Navigator, the killer app of the first Internet era, is displaced by Microsoft Internet Explorer • A platform strategy beats an application strategy every time!
  • 12. Technology Evolution • Hackers push the envelope. • Entrepreneurs make things easier for ordinary users. • Dominant players integrate into a platform, raising barriers to entry. Progress stagnates, as hackers and entrepreneurs move on, looking for new frontiers. Or (sometimes) • The industry builds a healthy ecosystem, in which hackers, entrepreneurs and platform players play a creative game of "leapfrog". No one gets complete lock in, and everyone has to improve in order to stay competitive.
  • 15. Amazon Web Services • An explosion of creativity as Amazon opens its data for reuse by others. • A business model that creates a virtuous circle of increasing sales. • Amazon becomes even more definitively the source for product information and ecommerce.
  • 16. Web Services Demos • Rob Frederick • Jeff Barr
  • 17. Coming Soon: Proof that Amazon is Now a Technology Platform
  • 18. Two Types of Platform • One Ring to Rule Them All • Small Pieces Loosely Joined
  • 19. Small Pieces Loosely Joined • An architecture of participation means that your users help to extend your platform. • Low barriers to experimentation mean that the system is "hacker friendly" for maximum innovation. • Interoperability means that one component or service can be swapped out if a better one comes along. • "Lock-in" comes because others depend on the benefit from your services, not because you're completely in control.
  • 20. Questions? • Need not just be about the talk • For more information: http://www.oreilly.com http://tim.oreilly.com http://conferences.oreilly.com http://www.oreillynet.com

Notes de l'éditeur

  1. You are all inside the application!