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The Rules for Success Change Networks and the Next Economy

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The Rules for Success Change
 IBM fitness function: Maximize competitive advantage by control over hardware
 Microsoft fitness function: Maximize competitive advantage by control over software
 Google fitness function: Maximize competitive advantage by control over data and
marketplaces
 Apple fitness function: Maximize competitive advantage by integrated control of
hardware, software, and marketplace.
 In each case, companies playing by the old rules lost. Or did they?

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The Rules for Success Change  IBM fitness function: Maximize competitive advantage by control over hardware  Microsoft fitness function: Maximize competitive advantage by control over software  Google fitness function: Maximize competitive advantage by control over data and marketplaces  Apple fitness function: Maximize competitive advantage by integrated control of hardware, software, and marketplace.  In each case, companies playing by the old rules lost. Or did they?

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