Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

60

Share

Download to read offline

“We wouldn’t be able to Networks and the Next Economy

Download to read offline

“We wouldn’t be able to build defensibility from our supply-
side relationships purely on the basis of a Marketplace
Network Effect, because it was in the interests of the real
estate agents to syndicate their listings through every
possible channel…. So we created an XML feed standard …
This prevented brokers from having to go through the hassle
of posting them manually to every channel, and soon our
competitors had adopted the same XML standards for their
sites as well.”
And, after 2009, when the real estate market collapsed, ”to
scale [a] new monetization strategy targeting smaller
customers, we set to work creating cost-effective marketing
and lead generation products for the individual real estate
agents.”
Pete Flint

Related Books

Free with a 30 day trial from Scribd

See all
  • SanathKeerthisinghe

    May. 2, 2021
  • Mdeeb2

    Aug. 24, 2020
  • hemisdy

    Aug. 8, 2020
  • burtonlee1

    Apr. 23, 2020
  • AloisNyamarebvu

    Mar. 1, 2020
  • HerbertusJBertjanGro

    Jun. 25, 2019
  • taijitaichi

    Feb. 15, 2019
  • inirs

    Sep. 14, 2018
  • tomaszkustrzynski

    Jul. 17, 2018
  • PradeepPrabhu5

    Jun. 11, 2018
  • sierrakilo

    Jun. 4, 2018
  • marcelomalcher

    May. 21, 2018
  • JamesDean30

    May. 20, 2018
  • jlardee

    May. 17, 2018
  • LearningPlan

    May. 14, 2018
  • ThomasLi33

    May. 10, 2018
  • vanderwal

    May. 10, 2018
  • JeremyTorrance

    May. 8, 2018
  • HuwJones29

    May. 8, 2018
  • srust99

    May. 8, 2018

“We wouldn’t be able to build defensibility from our supply- side relationships purely on the basis of a Marketplace Network Effect, because it was in the interests of the real estate agents to syndicate their listings through every possible channel…. So we created an XML feed standard … This prevented brokers from having to go through the hassle of posting them manually to every channel, and soon our competitors had adopted the same XML standards for their sites as well.” And, after 2009, when the real estate market collapsed, ”to scale [a] new monetization strategy targeting smaller customers, we set to work creating cost-effective marketing and lead generation products for the individual real estate agents.” Pete Flint

Views

Total views

39,932

On Slideshare

0

From embeds

0

Number of embeds

407

Actions

Downloads

282

Shares

0

Comments

0

Likes

60

×