Web 2 0 For The Real Estate World

Smart Technology for Real Estate Tuesday, February 24, 2009 Tina Merritt

Twitter Users!!!! ,[object Object],[object Object],[object Object]

How the Internet Has Changed Marketing ,[object Object],[object Object],[object Object]

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"Now the problem is to get people under 40 or so to pick up a newspaper. Damp or encased in plastic bags, or both, and planted in the bushes outside where it's cold, full of news that is cold too because it has been sitting around for hours, the home-delivered newspaper is an archaic object"... - Time Magazine The Los Angeles Times has published it’s last real estate section . - July 30, 2008

"New Marketing" = Inbound Marketing ,[object Object],[object Object],[object Object],[object Object]

• Search engine optimization (SEO) • Pay per click (PPC) advertising • Blogging • Buzz marketing - Social Networking • Targeted landing pages • Conversion tools • Sophisticated analytics Examples of Inbound Marketing:

"Finding new ways, more clever ways to interrupt people doesn't work" “ Selling to people who actually want to hear from you is more effective than interrupting strangers who don't” Seth Godin Quotes:

Rules of Real Estate Internet Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

In general, you have 5 seconds to engage someone once they come to your site.

Advantages to Internet Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Internet Marketing for Real Estate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A Few Real Estate Website Tips: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Where to Start a Blog and How.... ,[object Object],[object Object],[object Object],[object Object]

Domain vs. Subdomain ,[object Object],[object Object],[object Object],[object Object]

Email Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Create Valuable Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Syndicate Listings ,[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Thoughts on Syndication...

Where to Syndicate Listings???? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More Places to Syndicate: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Enhance Listings to Engage Readers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Creating a Digital Footprint ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Video will be EVERYTHING! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Video is NOT Just for High End ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Final Thoughts..... ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],Use Google to Your Advantage

[object Object],[object Object],[object Object],[object Object],Become the Neighborhood Expert

[object Object],[object Object],[object Object],[object Object],Network and Share with Your Peers

[object Object],Know What's Going On.....

Helping Real Estate Embrace Technology www.wolkia.com

Web 2 0 For The Real Estate World

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