Credentials of the biggest advertising and PR firm in Albania.

1. credentials presentation Tirana 2011 www.new-politic.com

2. New Politics is the leading communications and marketing company in Albania with a specialty in public relations, media, event management & production. Our Mission is to providing cost-effective and results-driven communication services to our clients for them to meet their goals. Our approach is straightforward: to deliver the highest value counsel and solutions that maximize client’s business goals. New Politics was founded in 2006 and has proved to be the leading partner for private and public institutions and individuals for organizing PR campaigns, managing events, monitoring and analyzing the media, and has an established experience with product positioning, brand sales growth, and corporate citizenship.

3. Our departments…

4. Organizational Chart

8. Research & Analysis

9. + Collaboration & Assistance

11. Media

15. Public Relations

20. Public Affairs As globalization and European integration influences economic, social and political elements in Albania, it has become vital for corporations to understand and master the emerging and often complex political and regulatory issues that impact their businesses and industry. In an environment in which the Government plays a key role in influencing and creating public policy, our public affairs programs plays a vital role in delivering real gains to businesses. Working with proprietary tools and leveraging in-house expertise we help define the key stakeholders across the spectrum of policy-makers and influencers, map the issues and develop and execute an effective outreach scheme extending across Albania. Our approach is strategic. We offer insights and ideas that go beyond mere issues management.

23. PR work & Events

50. PR Monitoring and Reporting

55. PR Monitoring and Reporting Sample of Monthly Media Report Publicity share on Corporate presents the percentage of the articles that each company had during a month, on Corporate category. Publicity share on CSR and Sponsorship presents the percentage of the articles that each company had during a month, on CSR and Sponsorship category.

56. PR Monitoring and Reporting Sample of Monthly Media Report Publicity share on Products & Services presents the percentage of the articles that each company had during a month, on Products and Services category. Reached Audience presents the maximal number of audience that could be reached based on the circulation of the newspapers where the articles were published.

57. PR Monitoring and Reporting Sample of Monthly Media Report Grade Average graphic shows the average evaluation of the article on telecommunication companies based on what the journalist wrote on the newspapers. The scale used is from 1 to 5. 1 is for negative and 5 for positive and highly supportive. The size average graphic shows the average of the surface that covers the articles on each company in the printed media. This surface includes text and photos.

58. PR Monitoring and Reporting Sample of Monthly Media Report The surface covered graphic shows the total surface (or timing) that covers the articles on each company in the printed media. This total amount of the surface presented in cm² includes text and photos. The number of the articles graphic shows the total number of the articles on each company in the printed media during the month of June. AMC has more than the double of the article amount of all the other companies in print media.

59. PR Monitoring and Reporting Sample of Monthly Media Report Other data analyzed and report are the placement block, the type of readers (such as democratic party, socialist party, republican readers, sports readers, economy readers, etc), the number of articles each newspaper publishes for you company as well as your competition, etc. The number of the articles graphic shows the total number of the articles on each company in the printed media during the month of June. AMC has more than the double of the article amount of all the other companies in print media.

61. Recording of each TVC Our monitoring service can provide for 11 TV stations, which, in fact, are the most important television stations in Albania. TV stations that we monitor are: Top Channel, Klan TV, Vizion +, TVSH, Scan TV, Abc News, Ora News, News24, Alsat TV, KohaTV. Monitoring includes: All advertising spaces in the press The monitoring department is able to monitor almost 45 newspapers and magazines. Some of the main newspapers & magazines we monitor are: Panorama, Shekulli, Shqip, Koha Jone, Gazeta Shqiptare, Sot, Albania Daily News, Tirana Times, Jeta, One, Trendy, Anabel, Elegance, Am Cham, etc. Advertisement Monitoring and Reporting

64. Sample of airings’ share and insertions share Each column shows the no. of airings for each company per month. This graph shows the share of ins. ( converted in full pages) between 3 competitors . Since there are many newspapers & magazines, we have categorized them referring to type of news & content. In this way, total no. of ins ( converted in full pages), refer each category of print.

65. Reached Audience presents the maximal number of audience that could be reached. This is based on the circulation of the newspapers where the ads were published. Sample of reached audience

66. Sample of budget share These graphs show the monthly budget share for 3 competitors AMC, Vodafone & Eagle Mobile for each TV station and for each category of print.

68. What we deliver Below the Line & Events: As very experienced marketing and event management agency we provide innovative ideas, Unique events and Below the Line strategies and concepts to promote further your products and develop & enlarge your business. Promotions on the TV : We extend the promotional activities & happenings on the TV shows, to ensure like this a more innovative, spread and successful brand advertising Supervising & Reporting: As a very important part of the activity and collaboration reporting on the well going of the activity, customers behavior and brand diffusion we provide weekly and monthly reports to our clients. Production of promotional items : We can design and product promotional items starting from flyers, posters, brochures, catalogues, creative products, stands, personalized PoP-s.

72. Italian Embassy 2010 Distribution of info flyers on the month of event’s June & DJ’s Fest Printing and production of all promotional materials, bags, Cd holders etc.

73. ETC Shopping center Design & Production of all promotional items- fliers & giveaways Distribution of info flyers on - Discounts; special celebrations; new shop openings

77. Promotional items Pins Mouse pads Waste bag CD case T-shirt Umbrellas Beach balls Sun shades Car freshener

78. Agenda 21 Our Clients

79. Thank you…