You may not realize it, but as learning professionals, we have a lot of things in common with marketers. Possibly the biggest is our common challenge of how to get people’s attention and help them think and act in new ways.
So, what can we learn from marketing teams? As it turns out, a lot. In today’s hyper-distracted world, we must first engage our audience if we have any hope of informing them. Savvy marketers understand how to use the latest technologies and tap into the psychology of emotions.
- Learn 3 top techniques that marketers have been successfully using for years to capture attention and move people to take action. And you’d be crazy not to do the same.
8. Why You Should Eat McDonalds Hamburgers:
• They taste really good
• We make them any way
you want
• We make them fresh
• They are inexpensive
• We have free kids toys
• We have restaurants in
lots of places
#CNYATD @tmiket
38. 1. Streamline your message
Focus it and pare it down to its simplest,
clearest, easiest-to-understand form.
#CNYATD @tmiket
39. Nobody wants to read your sh*t!
Don’t take it personally…nobody wants to read anything.
1. Streamline your message
Focus it and pare it down to its simplest,
clearest, easiest-to-understand form.
2. Make its expression fun.
Or sexy or interesting or scary or mysterious.
Make it so compelling a person would have to
be crazy NOT to read it.
#CNYATD @tmiket
40. Nobody wants to read your sh*t!
Don’t take it personally…nobody wants to read anything.
1. Streamline your message
Focus it and pare it down to its simplest,
clearest, easiest-to-understand form.
2. Make its expression fun.
Or sexy or interesting or scary or
mysterious. Make it so compelling a to it.
Apply that to everything you do.
#CNYATD @tmiket
41. Nobody wants to read your sh*t!
Don’t take it personally…nobody wants to read anything.
1. Streamline your message
Focus it and pare it down to its simplest,
clearest, easiest-to-understand form.
2. Make its expression fun.
Or sexy or interesting or scary or
mysterious. Make it so compelling a to it.
Apply that to everything you do.
3. Make it Visual!
#CNYATD @tmiket
45. MUCH
FASTER THAN TEXT
#CNYATD @tmiket
OUR BRAINS PROCESS VISUALS
Michael Gazzaniga (1992) and Allen Newell (1990), as cited by
SAGE Handbook of Political Communication, 2012, via Amazon.
47. A simple closed shape in Euclidean
geometry. It is the set of all points in a
plane that are at a given distance from
a given point, the center; equivalently
it is the curve traced out by a point
that moves so that its distance from a
given point is constant.