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PRACTICAL PROTOTYPING
UX AUSTRALIA @ZAKIWARFEL
This isn’t about...


PROTOTYPES
because they’re just artifacts
So, let’s discuss...


PROTOTYPING AS A DESIGN
PHILOSOPHY
“
    Prototyping is practice for people who design and make
    things. When you prototype, you allow your design,
    product, or service to practice being itself. And as its
    maker, you learn more about your designs in this way
    than you ever could in any other way.
                                              ”
                          DAVE GRAY, XPLANE
GUIDING PRINCIPLES
I




KNOW YOUR AUDIENCE & INTENT
LADY DIANA VS LADY GAGA
PROTOTYPES HELP YOU
...work through a design
...communicate concepts
...sell an idea
...gauge technical feasibility
...test usability
II




PLAN A LITTLE PROTOTYPE THE REST
PLAN VS. PROTOTYPE
III




SET EXPECTATIONS
ROCKET
IV




YOU CAN SKETCH
V




IT’S NOT THE MONA LISA
Preferences   Logout


                                                                                                                            IM:         Jessica K.



New Programs                                                                                  Messages
                                           Delete
     0401 1234 Sprint Rebates
                                                                                                Message                     Program           Date
   0401 5678 Verizon Wireless SI                                                                  Creative Approval         04011234    02/01/2008
    0401 9876 The Home Depot                                                                      Visa Approval             04011111    03/01/2008
                                                                                                                  System maintenance
                                                                                                  Creative Request Updated 04011234     02/15/2008


                                         Update                       New Program



Programs in Progress                                                                          Capacity
  04012222 Sprint
                                                                                               14 of 70 Implementations
     80%       $Fees    80%        $Fees            80%       $Fees        80%        $Fees
                                                                                                      Capacity: 80%
   VM      Creative    VM     Creative            VM      Creative       VM      Creative




 04011111 Volvo

     80%       $Fees    80%        $Fees            80%       $Fees        80%        $Fees



   VM      Creative    VM     Creative            VM      Creative       VM      Creative
                                                                                               Program:                       Name/ID

                                                                                                                                              Search
VI




IF YOU CAN’T MAKE IT FAKE IT
VII




PROTOTYPE ONLY WHAT YOU NEED
VIII




PROTOTYPE EARLY & OFTEN
FUNCTIONAL VS. VISUAL FIDELITY
HTML

                      FLASH

                     AXURE

                    FIREWORKS

                      PAPER

           FUNCTIONAL VS. VISUAL




FIDELITY
A QUICK LESSON IN CRITIQUE
THE   235
SKETCH
PITCH
CRITIQUE
BUILD
PAPER PROTOTYPING
PROS VS CONS
HANDLEBARS
WINDOW SHADES
TRANSPARENCIES
SLIDERS
YOUR CHALLENGE
THE NEXT GEOSOCIALTAGGER
 .PHOTOS/VIDEOS (gallery)
 .GEO-TAGGING
 .AUTHENTICATION/REGISTRATION
 .SHARING
 .BADGES/REPUTATION SYSTEM
REMEMBER THE GUIDING PRINCIPLES
THE NEXT GEOSOCIALTAGGER
 .PHOTOS/VIDEOS (gallery)
 .GEO-TAGGING
 .AUTHENTICATION/REGISTRATION
 .SHARING
 .BADGES/REPUTATION SYSTEM
ONE MORE THING...
REMEMBER THE   235
READY. SET. GO.
PITCH & CRITIQUE
FIREWORKS
FIREWORKS
KEYNOTE
http://keynotekungfu.com/
http://keynotpia.com/
VIDEO
HTML5 CSS3 JQUERY
HTML
HTML
KICKING IT UP A NOTCH
HTML
SELF HEAL
HTML
PROGRESSIVE REVEAL
HTML
THANKS!
                           SAVE 25% WITH
http://bitly.com/protobk   DISCOUNT CODE TODD

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Practical Prototyping UX Australia ZakIwarfel