The Modern Marketing Plan

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My presentation from Pubcon Vegas 2011 on The Modern Marketing Plan.

Technologie Business

The Modern
Marketing Plan
@tomcritchlow
www.distilled.net

http://mobro.co/distilled

Content
Marketing Is
The Future

People Don’t Like Banner Ads

thefancy.com

tumblr.com

Continually Invest in Page Types

Make Your Pages Deserve To Rank
http://www.seomoz.org/blog/great-content-for-seo-simpler-than-you-ever-imagined

Zappos Have 50,000+ Product Videos

Define Your
Audience

Personas for Customers

Personas for Mavens

Research Communities

Speak To Your Audience
http://www.avc.com/a_vc/2011/09/minimum-viable-personality.html

Create Content
Platforms

Content Platforms FTW

Content for Customers for the Long Tail

Content for Mavens For the Head Terms

Relationship
Building

Relationship Building > Link Building

Build
Flywheels

Email Is The Elephant In The Room

Build Social Followings

Use Money To
Accelerate
Flywheels

Social Advertising

www.slideshare.net/tomcritchlow
Psst: http://www.distilled.net/blog/seo/the-power-of-slideshare/

Tom Critchlow
VP Operations NYC
www.distilled.net
tom.critchlow@distilled.net

Fiercely curious. Passionate
about learning. Email me!

@tomcritchlow

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Three things you will take away from the session: • How to run an effective tenant-to-tenant migration • Best practices for before, during, and after migration • Tips for using migration as a springboard to prepare for Copilot in Microsoft 365 Main ideas: Migration Overview: The presentation covers the current reality of cross-tenant migrations, the triggers, phases, best practices, and benefits of a successful tenant migration Considerations: When considering a migration, it is important to consider the migration scope, performance, customization, flexibility, user-friendly interface, automation, monitoring, support, training, scalability, data integrity, data security, cost, and licensing structure Next Wave: The next wave of change includes the launch of Copilot, which requires businesses to be prepared for upcoming changes related to Copilot and the cloud, and to consolidate data and tighten governance ShareGate: ShareGate can help with pre-migration analysis, configurable migration tool, and automated, end-user driven collaborative governance

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff

AWS Community Day CPH - Three problems of Terraform

AWS Community Day CPH - Three problems of Terraform

AWS Community Day CPH - Three problems of Terraform

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Strategies for Landing an Oracle DBA Job as a Fresher

Strategies for Landing an Oracle DBA Job as a Fresher

Strategies for Landing an Oracle DBA Job as a Fresher

Remote DBA Services

presentation ICT roal in 21st century education

presentation ICT roal in 21st century education

presentation ICT roal in 21st century education

Real Time Object Detection Using Open CV

Real Time Object Detection Using Open CV

Real Time Object Detection Using Open CV

Building Digital Trust in a Digital Economy Veronica Tan, Director - Cyber Security Agency of Singapore Apidays Singapore 2024: Connecting Customers, Business and Technology (April 17 & 18, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

Product Anonymous

In this session, we will delve into strategic approaches for optimizing knowledge management within Microsoft 365, amidst the evolving landscape of Copilot. From leveraging automatic metadata classification and permission governance with SharePoint Premium, to unlocking Viva Engage for the cultivation of knowledge and communities, you will gain actionable insights to bolster your organization's knowledge-sharing initiatives. In this session, we will also explore how to facilitate solutions to enable your employees to find answers and expertise within Microsoft 365. You will leave equipped with practical techniques and a deeper understanding of how there is more to effective knowledge management than just enabling Copilot, but building actual solutions to prepare the knowledge that Copilot and your employees can use.

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

With more memory available, system performance of three Dell devices increased, which can translate to a better user experience Conclusion When your system has plenty of RAM to meet your needs, you can efficiently access the applications and data you need to finish projects and to-do lists without sacrificing time and focus. Our test results show that with more memory available, three Dell PCs delivered better performance and took less time to complete the Procyon Office Productivity benchmark. These advantages translate to users being able to complete workflows more quickly and multitask more easily. Whether you need the mobility of the Latitude 5440, the creative capabilities of the Precision 3470, or the high performance of the OptiPlex Tower Plus 7010, configuring your system with more RAM can help keep processes running smoothly, enabling you to do more without compromising performance.

Boost PC performance: How more available memory can improve productivity

Boost PC performance: How more available memory can improve productivity

Boost PC performance: How more available memory can improve productivity

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TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments

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Exploring the Future Potential of AI-Enabled Smartphone Processors

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The 7 Things I Know About Cyber Security After 25 Years | April 2024

The 7 Things I Know About Cyber Security After 25 Years | April 2024

The 7 Things I Know About Cyber Security After 25 Years | April 2024

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff

AWS Community Day CPH - Three problems of Terraform

AWS Community Day CPH - Three problems of Terraform

AWS Community Day CPH - Three problems of Terraform

Strategies for Landing an Oracle DBA Job as a Fresher

Strategies for Landing an Oracle DBA Job as a Fresher

Strategies for Landing an Oracle DBA Job as a Fresher

presentation ICT roal in 21st century education

presentation ICT roal in 21st century education

presentation ICT roal in 21st century education

Real Time Object Detection Using Open CV

Real Time Object Detection Using Open CV

Real Time Object Detection Using Open CV

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

Boost PC performance: How more available memory can improve productivity

Boost PC performance: How more available memory can improve productivity

Boost PC performance: How more available memory can improve productivity

The Modern Marketing Plan

1. The Modern Marketing Plan @tomcritchlow www.distilled.net

2. http://mobro.co/distilled

3. Content Marketing Is The Future

4. People Don’t Like Banner Ads

5. pinterest.com

6. thefancy.com

8. Continually Invest in Page Types

9. Make Your Pages Deserve To Rank http://www.seomoz.org/blog/great-content-for-seo-simpler-than-you-ever-imagined

10. Zappos Have 50,000+ Product Videos

11. Define Your Audience

12. Personas for Customers

13. Personas for Mavens

14. Research Communities

15. Speak To Your Audience http://www.avc.com/a_vc/2011/09/minimum-viable-personality.html

16. Create Content Platforms

17. Content Platforms FTW

18. Content for Customers for the Long Tail

19. Content for Mavens For the Head Terms

20. Relationship Building

21. Relationship Building > Link Building

22. Build Flywheels

23. Email Is The Elephant In The Room

24. Build Social Followings

25. Use Money To Accelerate Flywheels

26. Social Advertising

27. www.slideshare.net/tomcritchlow Psst: http://www.distilled.net/blog/seo/the-power-of-slideshare/

28. Tom Critchlow VP Operations NYC www.distilled.net tom.critchlow@distilled.net Fiercely curious. Passionate about learning. Email me! @tomcritchlow