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Personal branding and job search - Business Kitchen 11.09.2018

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Tom Laine
Tom Laine

Personal branding and job search -presentation at Oulu University's Business Kitchen September 11 2018 by Tom Laine, www.tomlaine.com

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Copyright 2018 Tom Laine, tom.laine@somehow.fi, Mob. +358 400 296 196, www.tomlaine.com, kuva: Gratisography Personal Branding & Job Search by Tom Laine
Tom Laine www.tomlaine.com Worked in recruitment in London for 3 agencies, from marketing executive to principal consultant. Established Manpower Group’s Elan IT BU Nordic resource channels, founded the 1st Nordic social recruitment agency (later sold to VMP Group). Authored several books (in Finnish) around and about social media, e.g. Työnhakuopas, Suhteellinen Rekrytointiteoria, Henkilöbrändi, Linkedin MegaGuide Over 700 social media trainings during the past few years across Europe, Russia, Ukraine, Middle East and Asia. References e.g. Nokia, Manpower, Atria, UPM, Elektrobit, Adecco, Microsoft, Ikea, Gartner, Mercedes Benz, Louis Vuitton, Digia, Barona, ING Bank, Metsähallitus, Foreign Ministry, Atria, Sitra, etc. The most networked Finn in Linkedin. Ranked no. 4 at Rise Global’s Top 100 HR Influencers’ list.
A Personal Brand IS NOT the same as Personal Branding www.tomlaine.com bit.ly/TomTubettaa
c. 24 tweets per day…
www.tomlaine.com bit.ly/TomTubettaa
www.tomlaine.com bit.ly/TomTubettaa
www.tomlaine.com bit.ly/TomTubettaa
400.000 views 500.000 views
35 million views
3-step strategy for Linkedin 1. Identify the skills you wish to be found with • Which (key)words or phrases do you use to explain the skills or services? 2. Are you an open networker? • Reconsider your networking logic • Your network size directly influences how people are able to a) find you, b) identify your skills/services, and c) get in touch with you 3. Are you an active user? • Profile up–to-date • Networking • Status updates • Group activities • Metrics and analysis • Following others • Commenting, liking, sharing • Direct contacting, etc.
1. 2. 3. 4. 1. Cover photo for first impression. 2. Profile photo to identify you. 3. Influences whether your profile is being opened or not. 4. Summary explains your skills and situation, enables contacting.
1. 2. 3. 4. 1. Cover photo for first impression. 2. Profile photo to identify you. 3. Influences whether your profile is being opened or not. 4. Summary explains your skills and situation, enables contacting.
Contact details Current situation Core skills In local language? Keywords Links and attachments The Summary
Blue dropdown menu enables you to add sections to your profile, not much chance to influence the order…
Profile content… • Work Experience • Education • Volunteer experience • Skills • Recommendations • Accomplishments • Publications • Certifications • Patents • Courses • Projects • Honors & Awards • Test Scores • Languages • Organisations
Social selling index Social selling index: https://www.linkedin.com/sales/ssi
A successful personal brand … is genuine and based on actual skills … does the right things … helps you being recognized with what you want … attracts people to talk to you … is easy and natural to keep up to date … is humain … may do mistakes …is positive and supportive www.tomlaine.com bit.ly/TomTubettaa
Read more and subscribe to newsletter at www.tomlaine.com www.linkedin.com/in/tomlaine

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Personal branding and job search - Business Kitchen 11.09.2018

  • 1. Copyright 2018 Tom Laine, tom.laine@somehow.fi, Mob. +358 400 296 196, www.tomlaine.com, kuva: Gratisography Personal Branding & Job Search by Tom Laine
  • 2. Tom Laine www.tomlaine.com Worked in recruitment in London for 3 agencies, from marketing executive to principal consultant. Established Manpower Group’s Elan IT BU Nordic resource channels, founded the 1st Nordic social recruitment agency (later sold to VMP Group). Authored several books (in Finnish) around and about social media, e.g. Työnhakuopas, Suhteellinen Rekrytointiteoria, Henkilöbrändi, Linkedin MegaGuide Over 700 social media trainings during the past few years across Europe, Russia, Ukraine, Middle East and Asia. References e.g. Nokia, Manpower, Atria, UPM, Elektrobit, Adecco, Microsoft, Ikea, Gartner, Mercedes Benz, Louis Vuitton, Digia, Barona, ING Bank, Metsähallitus, Foreign Ministry, Atria, Sitra, etc. The most networked Finn in Linkedin. Ranked no. 4 at Rise Global’s Top 100 HR Influencers’ list.
  • 3. A Personal Brand IS NOT the same as Personal Branding www.tomlaine.com bit.ly/TomTubettaa
  • 4.
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  • 10. c. 24 tweets per day…
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  • 20. 3-step strategy for Linkedin 1. Identify the skills you wish to be found with • Which (key)words or phrases do you use to explain the skills or services? 2. Are you an open networker? • Reconsider your networking logic • Your network size directly influences how people are able to a) find you, b) identify your skills/services, and c) get in touch with you 3. Are you an active user? • Profile up–to-date • Networking • Status updates • Group activities • Metrics and analysis • Following others • Commenting, liking, sharing • Direct contacting, etc.
  • 21. 1. 2. 3. 4. 1. Cover photo for first impression. 2. Profile photo to identify you. 3. Influences whether your profile is being opened or not. 4. Summary explains your skills and situation, enables contacting.
  • 22.
  • 23. 1. 2. 3. 4. 1. Cover photo for first impression. 2. Profile photo to identify you. 3. Influences whether your profile is being opened or not. 4. Summary explains your skills and situation, enables contacting.
  • 24.
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  • 26. Contact details Current situation Core skills In local language? Keywords Links and attachments The Summary
  • 27. Blue dropdown menu enables you to add sections to your profile, not much chance to influence the order…
  • 28. Profile content… • Work Experience • Education • Volunteer experience • Skills • Recommendations • Accomplishments • Publications • Certifications • Patents • Courses • Projects • Honors & Awards • Test Scores • Languages • Organisations
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  • 30. Social selling index Social selling index: https://www.linkedin.com/sales/ssi
  • 31. A successful personal brand … is genuine and based on actual skills … does the right things … helps you being recognized with what you want … attracts people to talk to you … is easy and natural to keep up to date … is humain … may do mistakes …is positive and supportive www.tomlaine.com bit.ly/TomTubettaa
  • 32. Read more and subscribe to newsletter at www.tomlaine.com www.linkedin.com/in/tomlaine