10. Because of this change more data than ever before is now being
generated, collected and warehoused.
Ecommerce
Offline
Website
Purchase
Social
Location
Network
Mobile Search
11. #bigdata is a popular term used to describe this exponential
growth in availability and use of information.
12. Simply put: Everything is now on the Internet. The Internet has a
lot of data. Therefore, everything is Big Data.
20. Three Big Data realizations.
Harnessing and
The issue is not
using relevant
that you are It's what you do
data to make
acquiring large with your Big
better decisions
amounts of data. Data that
is key. This is the
You definitely matters.
vision for Big
have Big Data.
Data.
30. Technology platforms allow you to make Big Data useful.
Classification
•Organize data
so you can use
it
Data mining
•Create
actionable
insight
31. How we use Big Data at Mindshare.
CRM (Customer RTB (Real Time
Relationship Bidding)
Management) • Programmatic ad buying
• Mine CRM programs for with our DSP to ensure
insights that increase right person, right price,
audience understanding right time - ultimately
and drive new products, most buying in $700bn
strategies or campaigns media industry moves to
this model
RTC (Real Time RTE (Real Time
Commerce) Experience)
• Send tailored • Creative optimization of
recommendations to digital platforms to
mobile devices at just the ensure the right ad, or
right time, while the right content, for the
customers are in the right person at the right
right location to take time
advantage of offers
32. Why is Big Data not bigger in Asia?
Undeveloped
data
ecosystem
Low market
understanding
Lack of DMP
technology