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Banking Future : Web & Mobile
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Ton Wesseling
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Presentation for Mobile Monday Amsterdam 31st March 2008.
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Banking Future : Web & Mobile
1.
Banking future web
and mobile Ton Wesseling internet consultant linkedin.com/in/tonwesseling ton@wesseling.net 1/45
2.
2/45 And you
are? 1974 internet strategist consultant, speaker & coach community & conversion co-creation – multi variate testing word-of-mouth - behavioral targeting SNS Bank – ilse media / Sanoma – IAB – marketingfacts.nl – dutchcowboys.nl – webanalisten.nl – twitter.com/tonwesseling
3.
3/45 Outcome payments
control service buy
4.
4/45 Outcome Payments
= simplicity Buy products = supermarket Control = aggregation & action Service = community brand butler
5.
5/45 Innovation X
6.
6/45 Learnings Future
example Opportunities payments control service buy
7.
7/45 Knowledge sharing
8.
8/45 Thanks to:
NetBanker.com TheBankWatch.com TheBankChannel.com Bankervision.typepad.com MobileMoneyBanking.com Visible-Banking.com Event: Forrester Financial Services Forum Event: Emerce Insight Banking Event: Online banking report & Netbanker Finovate Book: “Bankieren in 2020” (ISBN: 978 90 430 1643 8) Yuri van Geest, Marco Derksen & Erik van Roekel
9.
9/45 MoMo #5:
mobile banking
10.
10/45 The world
11.
11/45 The world
=
12.
12/45 The world
flat
13.
13/45 Internet
14.
14/45 Connected world
15.
15/45 World =
small town
16.
16/45 Love your
audience
17.
17/45 Give what
they want
18.
18/45 It happened
19.
19/45
20.
20/45
21.
Customer Centric 21/45
22.
22/45
23.
23/45
24.
24/45 MoMo #5:
mobile banking Customer Centric
25.
25/45 Mobile?
26.
26/45 Mobile? Always
with me Always on Information and Connections Remote control of my life
27.
27/45 Products! Pay
Save Loan Banking?
28.
28/45 World =
small town
29.
29/45 Transparency Price
Quality Service
30.
30/45 Product problem
31.
31/45 And if
you are #1 Copying is easy
32.
32/45 Your bank
financial supermarket
33.
33/45 How to
distinguish? CC: http://flickr.com/photos/22193699@N04/
34.
34/45 How to
distinguish? CC: http://flickr.com/photos/22193699@N04/ Service Service Service Service
35.
35/45 Service: Easyness
of use Automated buying Automated control
36.
36/45 Good service
when: Listening Focussing Being Rewarding
37.
37/45 Become a
part of a community!
38.
38/45 Community platform
Easy payments Easy control service Unlimited choice
39.
39/45 Community platform
Peer 2 Peer Group buying Group investing
40.
40/45 Banks =
Trust & payments
41.
41/45 Future example
Financial Services C2B & C2C payments Best savings rates Best lending rates Buy cheaper Help your community Rent together
42.
42/45 What does
that mean? Pay Information Approve Communicate
43.
43/45 Opportunities Communities
Affiliate Aggregation Peer 2 peer Group buying Loyalty (social) Analytics Submitters
44.
44/45 Inspiration
45.
45/45 Share &
connect