Learn more about the 7 Forces of Business Mastery: http://tonyr.co/1KyE1E6 The first of the Seven Forces of Business Mastery is creating an effective business map. Without a map, you not only lack awareness of where you are now, but it's nearly impossible to determine what direction every aspect of your business is really heading in and how to better optimize to reach your goals. To create an effective business map, you must first ask yourself, "What business am I really in?"