When you make them believe in you, they'll always buy from you. Even the most satisfied clients will leave you when somebody offers a better deal — but consumers who integrate your product or service into their own identity become loyal for life. The seventh of the Seven Forces of Business Mastery is creating a culture of raving fans. A celebratory culture empowers employees and inspires a long-term audience that vocalizes your message, recruits new followers and helps you generate greater sales. Start creating a culture of raving fans for your business by providing more value than anyone else in your field. In this video, Tony lays out the surprising secret of the most successful brands in the world. Simply buying from you once or twice isn't enough. You must make clients believe in you. For more information on Business Mastery visit: http://tonyr.co/1MoUluV