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Social SEO For Blogs,[object Object],A Recipe for Success,[object Object],@LeeOdden,[object Object],TopRankMarketing.com,[object Object],TopRankBlog.com,[object Object],©2011 TopRank® Online Marketing,[object Object]
About TopRankMarketing.com,[object Object],     Consulting             Speaking               Publicity          ,[object Object],©2011 TopRank® Online Marketing,[object Object]
outline,[object Object],SEO for Blogs,[object Object],Social for Blogs,[object Object],Case Study 1,[object Object],Case Study 2,[object Object],Cooking up Results,[object Object],[object Object]
Social tips for Blogs
Make Panda Happy
Tasty Tools,[object Object]
Blog SEO Recipe Prep:,[object Object],Audience – Who’s coming to dinner?,[object Object],Keywords – What do they like to eat?,[object Object],Content SEO – Which ingredients?,[object Object],Links & Social – How will we invite our guests and help them spread the word?,[object Object],Tools– Which cookware, dinnerware? ,[object Object]
The Art of Cooking up SEO,[object Object],Definition of SEO:  ,[object Object],An approach to digital publishing that makes it easier for search engines to find, organize and favorably rankcontent & media.,[object Object]
The Art of Cooking up SEO,[object Object],What SEO IS:  ,[object Object],Great SEO is most often transparent and improves user experience.,[object Object]
What Happens With Poor SEO?,[object Object],What we see,[object Object]
What Happens With Poor SEO?,[object Object],What search engines see:,[object Object],Help/Contact Us About Us Careers Press Partners Corporate Information Legal Store Locator WARNING: Email Scam © 2011 adidas,[object Object],Adidas.com has no ranking for“men's running shoes”,[object Object],first 10 pages on Google,[object Object]
What Happens With Poor SEO?,[object Object],What do they rank for?:,[object Object],“men's athletic shoes”,[object Object],Page 1 of Google - #8,[object Object],“men's athletic shoes” ,[object Object],Has nominal search volume!,[object Object]
What Happens With Good SEO?,[object Object],What we see,[object Object]
What Happens With Good SEO?,[object Object],What we see,[object Object]
What Happens With Good SEO?,[object Object],What search engines see:,[object Object],Shop Easy,[object Object],World's Best Running Apparel,[object Object],New Arrivals,[object Object],Top Brands,[object Object],Men's Shop,[object Object],Men's New Shoes,[object Object],Men's Running Shoes,[object Object],Men's Apparel,[object Object],Women's Shop,[object Object],Women's New Shoes,[object Object],Women's Running Shoes,[object Object],Women's Apparel,[object Object],Sports Bra Boutique,[object Object],Gear,[object Object],Socks,[object Object],Insoles,[object Object],Injury Prevention,[object Object],Nutrition,[object Object],Brands,[object Object],Road Runner Sports,[object Object],ASICS,[object Object],Nike,[object Object],New Balance,[object Object],Saucony,[object Object],Brooks,[object Object],adidas,[object Object],Sale,[object Object],Top Selling Men's Footwear,[object Object],Running Shoes & Athletic Footwear,[object Object],Welcome Road Runners! You've discovered the Road Runner Sports website, home of the world's largest selection of the best running and walking gear. In business since 1983, you can trust us for the best price on top rated running shoes, running clothing, and the best running shoe brands for everything from sports bras to running socks. Looking for a bargain? Check out our Sale page, a virtual running shoe outlet of great deals on sale running shoes, running clothing, and athletic gear. For help finding your perfect running shoes, let Road Runner Sports Online Shoe Dog fetch your perfect fit! ,[object Object],Questions about Road Runner shipping prices and delivery? Visit our Shipping Information page. And if you want free shipping every day on all your running shoes and gear (who doesn't?), join our VIP Club and save $21 or more on all orders.Shop from hundreds of the best walking and running brands like ASICS, adidas, Brooks, New Balance, Saucony, Cole Haan, Mizuno, Merrell, Newton Running, Nike, Puma, Pearl Izumi, Sperry, Timberland, Under Armour, Garmin, Baby Jogger, BOB, Champion, Moving Comfort, Patagonia, Petzl, Polar, Prana, Timberland, Timex, UK Gear, Wigwam, WrightSock, and ZOOT. ,[object Object],Copyright © 2011 Road Runner Sports, Inc. All rights Reserved,[object Object],#1 & #2 on Google,[object Object],“men’s running shoes”,[object Object]
SEO “Recipes” Can Be Confusing…,[object Object]
SEO Simplified,[object Object],Keywords,[object Object],& Content,[object Object],Search,[object Object],Friendly,[object Object],Site,[object Object],Social,[object Object],Link Building,[object Object]
Blogging & SEO in Action,[object Object],Local store in NJ competes,[object Object],with national retailers.Blog cross links with site.,[object Object],+300 #1 rankings on,[object Object],fabric phrases,[object Object],“nfl fabric” “dress fabric”,[object Object],+75% site traffic organic,[object Object],search,[object Object]
Blog SEO Recipe Prep:,[object Object],Audience – Who’s coming to dinner?,[object Object],Keywords – What do they like to eat?,[object Object],ContentSEO – Which ingredients?,[object Object],Links & Social – How will we invite our guests and help them spread the word?,[object Object],Tools– Which cookware, dinnerware? ,[object Object]
Audience Content & Keywords,[object Object],Who are you trying to reach?  ,[object Object],What are they searching for?,[object Object],Easy Recipes,[object Object],Healthy,[object Object],Salad,[object Object],Vegetarian,[object Object],Cake Recipes,[object Object],Cookies,[object Object],Bread,[object Object],Desert Recipes,[object Object],Recipes for Dinner,[object Object],Crock Pot,[object Object],Soup,[object Object],Chicken,[object Object]
Match Editorial Plan with Keywords,[object Object],Editorial Plan,[object Object],Keywords,[object Object],Blog,[object Object],Content,[object Object],Keywords,[object Object],Social,[object Object],Content,[object Object]
Keyword Glossary,[object Object],“Marketing” AND:,[object Object],Online,[object Object],Facebook,[object Object],LinkedIn,[object Object],Twitter,[object Object],Blog,[object Object],Social Media,[object Object],Content,[object Object],Plan Keywords > Content > Rank,[object Object]
Blog SEO Recipe Prep:,[object Object],Audience – Who’s coming to dinner?,[object Object],Keywords – What do they like to eat?,[object Object],Content SEO – Which ingredients?,[object Object],Links & Social – How will we invite our guests and help them spread the word?,[object Object],Tools– Which cookware, dinnerware? ,[object Object]
Keyword Research,[object Object],Search,[object Object],Keywords,[object Object],Web,[object Object],Referrers,[object Object],Trends,[object Object],Social &,[object Object],Listening,[object Object],Competitors,[object Object]
Keyword Glossary,[object Object],Competitor Phrase SEO,[object Object],Our Target Keywords,[object Object],Scores,[object Object],Categories,[object Object]
Blog SEO Recipe Prep:,[object Object],Audience – Who’s coming to dinner?,[object Object],Keywords – What do they like to eat?,[object Object],ContentSEO – Which ingredients?,[object Object],Links & Social – How will we invite our guests and help them spread the word?,[object Object],Tools– Which cookware, dinnerware? ,[object Object]
Blogs are Search Magnets,[object Object],25,000+ Unique Keywords,[object Object],46,000+ RSS Subscribers ,[object Object],1 million+ inbound links,[object Object],Attracts: Media & Links, Employees, Speaking & ,[object Object],+New Business,[object Object]
Basic Blog SEO Tips,[object Object],Title Tag vs. On Page Title: Headspace2,[object Object],Keyword in URL (slug),[object Object],Keyword rich categories,[object Object],Keywords & synonyms in copy,[object Object],Anchor text links to older posts,[object Object],Minimize duplicate content ,[object Object],Encourage inbound links,[object Object]
Blog SEO,[object Object],Where to use keywords:,[object Object],[object Object]
Categories
Body copy
Lists
Anchor text links
Tags
Image alt text,[object Object]
Breadcrumb
Title(s)
Categories &Sub-categories,[object Object],[object Object]
Links
Exact Match & Variances,[object Object]
Blog SEO Recipe Prep:,[object Object],Audience – Who’s coming to dinner?,[object Object],Keywords – What do they like to eat?,[object Object],Content SEO – Which ingredients?,[object Object],Links & Social – How will we invite our guests and help them spread the word?,[object Object],Tools– Which cookware, dinnerware? ,[object Object]
Categories & Links,[object Object],Recipes,[object Object],Recipes,[object Object],Recipes,[object Object],Chicken,[object Object],Recipes,[object Object],Recipes,[object Object],Chicken,[object Object],Recipes,[object Object],Chicken,[object Object],Chicken,[object Object],Recipes,[object Object],Chicken Breast,[object Object],Grilled,[object Object],Chicken,[object Object],Fried Chicken,[object Object],Chicken,[object Object],Breast,[object Object],Grilled,[object Object],Chicken,[object Object],Healthy,[object Object],Recipes,[object Object],Healthy,[object Object],Easy,[object Object],Dinner,[object Object],Easy,[object Object],Recipes,[object Object]
Social Signals Influence Search,[object Object]
Avoid the Angry Google Panda,[object Object],Dropped from Google:,[object Object],Low quality pages,[object Object],Duplicate content,[object Object],Ad to content ratio,[object Object],Bad pages will affect your good pages,[object Object],Flickr Photo credit: angrypandaband,[object Object]
Google Panda Happy – You Happy,[object Object],Make Panda Happy:,[object Object],High quality content,[object Object],Well structured, cited,[object Object],Well written,[object Object],Links to content,[object Object],Social sharing, citations & links,[object Object],Flickr Photo credit: grytlappar,[object Object]
Socialize,[object Object],Promote,[object Object],Grow Networks,[object Object],Personas,[object Object]
                     Traffic & ,[object Object],            community help,[object Object],      research, develop & ,[object Object],  further grow ,[object Object],social networks,[object Object],for content &,[object Object],        SEO.,[object Object],Create & ,[object Object],promote optimized,[object Object],       content & assets.,[object Object],  Content is,[object Object],     noticed,,[object Object],     shared &,[object Object],     voted on.,[object Object],    Grows,[object Object], awareness.,[object Object],Cycle,[object Object],of Social,[object Object],& SEO,[object Object],  Increased,[object Object],  links & social,[object Object],  exposure grow,[object Object],     search & ,[object Object],       referral traffic.,[object Object],        Increased exposure,[object Object],     attracts more subscribers,,[object Object],   fans, friends, followers,[object Object],             & links.,[object Object]
Blog Content SEO Logistics,[object Object],Identify & train blog contributors on SEO,[object Object],(Titles, body copy, linking out & internally),[object Object],Create keyword & engagement guidelines,[object Object],(Best practices on-page & growing social networks),[object Object],Make content promotion part of the publishing process,[object Object],Provide feedback: search & social,[object Object],(Web analytics, ranking, social media monitor),[object Object]
Blogs are Social,[object Object],Poll - Survey,[object Object],Outbound Links,[object Object],Comments,[object Object],Blog,[object Object],Facebook,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],Comments,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],Twitter,[object Object],,[object Object],LinkedIn,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],,[object Object],,[object Object]
Socialize & Be Useful,[object Object],Slideshare,[object Object],News Sources,[object Object],Blog,[object Object],Off site Comments,[object Object],TR Website,[object Object],Facebook,[object Object],Twitter,[object Object],LinkedIn,[object Object],Paper.li,[object Object],Delicious,[object Object],YouTube,[object Object]
Tie Social Media Efforts Together ,[object Object],Content PlanKeywords,[object Object],Blog Post,[object Object],RSS,[object Object],Niche,[object Object],Blog,[object Object],Media,[object Object],YouTube,[object Object],News,[object Object],Blog,[object Object],Twitter,[object Object],Niche,[object Object],Blog,[object Object],Facebook,[object Object],Curator,[object Object],StumbleUpon,[object Object],Scraper,[object Object],Niche,[object Object],Blog,[object Object],Digg,[object Object],Links &,[object Object], Traffic,[object Object],©2011 TopRank® Online Marketing,[object Object]
7,321 Links,[object Object],©2011 TopRank® Online Marketing,[object Object]
1,438,771 Links,[object Object],©2011 TopRank® Online Marketing,[object Object]
Blog SEO Recipe Prep:,[object Object],Audience – Who’s coming to dinner?,[object Object],Keywords – What do they like to eat?,[object Object],Content SEO – Which ingredients?,[object Object],Links & Social – How will we invite our guests and help them spread the word?,[object Object],Tools– Which cookware, dinnerware? ,[object Object]

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@TopRank on Blog Marketing & SEO. A Recipe for Success

Notes de l'éditeur

  1. Content: Assets, Editorial, Mapping, Operationalize
  2. Socialize: Personas, Grow Networks, Promote Content