The Lean Startup-Business Model Canvas mashup explores conformity of the Business Model Ontology by Alex Osterwalder and the Lean Startup/ Customer Development methodology by Eric Ries and Steven Blank. In other words, it integrates process and structure to aid entrepreneurs on their journey to product/market fit. The model is explained in http://bit.ly/LeanBizMod

1. Product development (solution unknown) Product/ Customer development (problem unknown)
Market fit
Agile development Getting out of the
tactics building
Continous cycle of
Listen to customer customer interaction
Cloud hosting Rapid hypothesis Social Media
provider testing collaboration tools
Minimum Viable Early adopters/
(e.g. Amazon EC2)
Product (MVP) lead-users
Google (search
marketing, tools for Service platform: SEM/SEO
testing) Open Source
(LAMP) Continous
deployment
User Generated
Content Key Metrics
(e.g. AARRR)
Reduced costs driven by technology Repeatable sales model
commoditization
Revenue goals from day one
Low burn through lean principles
The Lean Startup Business Model by Tor Grønsund. The template combines the Lean Startup methodology (Eric Ries) and the Business Model Canvas
(Alexander Osterwalder). Template description to be found on http://bit.ly/LeanBizMod