Should we be driving utilisation down, not up? This ‘fireside chat’ style session will be a conversation focusing on this challenging point of view. Synergy conference regular Andrew Derbidge will interview Rodney about his point of view on the value of non-utilised time, how it is vital in defining the ‘why’ of the practice, and how getting that right allows a business to thrive. Understanding the ‘why’ of the firm leads to defining true value. Rodney will also share examples of how he measures and reports using data gather from Synergy.

1. THE VALUE OF
NON-UTILISED TIME
RODNEY DRAYTON
DIRECTOR — NBRSARCHITECTURE

3. ARCHITECTURE
IS NOT A
TIME RECOVERY
EXERCISE!

4. “THE TECHNICAL CREATIVE IS THE
KEY TO HUMAN INGENUITY.”
Jason Clarke (Synergy2015)

5. NSW Health Infrastructure selects
consultants by a 70% non-price
and 30% price evaluation

6. HOW DO WE PUT VALUE
BACK INTO
VALUE FOR MONEY?
WHAT ROLE DOES THE UTILISATION
PLAY?

7. UTILISATION VS SALARY

8. 0
10
20
30
40
50
60
70
80
90
100
60000 70000 80000 90000 100000 110000 120000 130000 140000 150000 160000 170000
Utilisation versus salary
Typical

9. 0
10
20
30
40
50
60
70
80
90
100
60000 70000 80000 90000 100000 110000 120000 130000 140000 150000 160000 170000
Utilisation versus salary
Typical Zoo

10. 0
10
20
30
40
50
60
70
80
90
100
60000 70000 80000 90000 100000 110000 120000 130000 140000 150000 160000 170000
Utilisation versus salary
Typical Zoo Specialised

11. UTILISED TARGETS

15. UTILISATION VS MARGIN

16. HIGH UTILISATION – LOW MARGIN

17. HIGH UTILISATION – GOOD MARGIN – POOR FORECAST

18. LOW UTILISATION – HIGH MARGIN