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7 Characteristics of Generations Y & Z

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What defines Generations Y & Z? With influence over $10 trillion globally in spending both directly and indirectly, it's more important than ever to understand how these generations think and feel. In this presentation, I highlight the 7 most important characteristics of Generations Y & Z for marketers and technologists to understand, based on my 15 years of youth research.

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7 Characteristics of Generations Y & Z

  1. www.TotalYouthResearch.com1slide 7 CHARACTERISTICS OF Y & Z GENERATIONS
  2. { who are they? } www.TotalYouthResearch.com2slide Generation Y Generation Z
  3. Gen Y: 15-32 years www.TotalYouthResearch.com3slide gen Y millennialsGeneration Y
  4. Gen Z: 0-14 years www.TotalYouthResearch.com4slide gen Z teens Generation Z
  5. www.TotalYouthResearch.com Get  the  ul(mate   guide  to  youth   genera(ons  Y  &  Z     Get  answers  to  these  3  ques(ons:   Who  are  they?   What  do  they  want?   How  do  we  give  it  to  them? www.totalyouthresearch.com/total-­‐youth-­‐handbook  
  6. www.TotalYouthResearch.com6slide #1  THE  ANALOG   GENERATION flickr © norai-koeln analog offline
  7. www.TotalYouthResearch.com7slide 75%of  students  were  able  to  iden(fy     7  key  emo(ons  of  strangers     through  touch  alone   (Source  The  Total  Youth  Mobile  Report  2015)
  8. www.TotalYouthResearch.com8slide never underestimate the power of analog in the digital age analog offline
  9. www.TotalYouthResearch.com9slide #2  THE  SHARED   EXPERIENCE  GENERATION shared experienc
  10. www.TotalYouthResearch.com10slide 82% of  under  20  year  olds  admiQed  sharing   social  media  content  in  the  bathroom   (Source  The  Total  Youth  Mobile  Report  2015)
  11. www.TotalYouthResearch.com11slide …if they aren’t sharing your brand, you don’t exist shared experien
  12. www.TotalYouthResearch.com12slide #3  THE  DISCONNECTED   GENERATION disconnect generation
  13. www.TotalYouthResearch.com13slide -33%14-­‐17  year  olds  interacted  with  just  
 17  people  on  a  regular  basis,  
 33%  less  than  15  years  ago     (Source  The  Total  Youth  Mobile  Report  2015)
  14. www.TotalYouthResearch.com14slide …because 1 friend 
 > 100 “friends” friends generation
  15. www.TotalYouthResearch.com15slide #4  THE  LOOKUP   GENERATION lookup generatio
  16. www.TotalYouthResearch.com16slide 62% of  teens  looked  up     “How  to  Kiss”  on  Google   (Source  Google  2014)
  17. www.TotalYouthResearch.com17slide they already Googled your competition lookupgeneration
  18. www.TotalYouthResearch.com18slide #5  THE  PASSIVE   GENERATION passivegeneration
  19. www.TotalYouthResearch.com19slide 90%of  all  youth  communica(on   is  “Passive”   (Source  Total  Youth  Research)
  20. www.TotalYouthResearch.com20slide what’s shared is far less important than the act of sharing itself passive generatio
  21. www.TotalYouthResearch.com21slide #6  THE  DISCRETE   GENERATION discrete eration
  22. www.TotalYouthResearch.com22slide 77%said  the  #1  reason  they  used  Snapchat   was  because  it didn’t store messages (Source  Mobile  Squared  2014)
  23. www.TotalYouthResearch.com23slide privacy isn’t a burden but a key selling point for Gens Y & Z privacy generation
  24. www.TotalYouthResearch.com24slide #7  THE  STORYTELLING   GENERATION orytellinggeneratio
  25. www.TotalYouthResearch.com25slide 47% of  all  teen  content  on  Instagram  is   #selfies   (Source  Total  Youth  Mobile  Report  2015)
  26. www.TotalYouthResearch.com26slide every object is an opportunity to tell their story storytellgeneration
  27. www.TotalYouthResearch.com Youth, Students, Teens, Millennials, Generation Y, Generation Z TOTAL YOUTH RESEARCH Thank you for your interest in this research
  28. Share the love don’t forget to 
 hit the LIKE button so other Slideshare users can discover this too www.TotalYouthResearch.com
  29. www.TotalYouthResearch.com Get  the  ul(mate   guide  to  youth   genera(ons  Y  &  Z     Get  answers  to  these  3  ques(ons:   Who  are  they?   What  do  they  want?   How  do  we  give  it  to  them? www.totalyouthresearch.com/total-­‐youth-­‐handbook  

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