Superbowl Advertising: Are Young People Paying Attention? (Total Youth Research)

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Total Youth Research

Marketing

Superbowl Ads: are young
people paying attention?

she sees
170,000
marketing messages
by her 17th birthday
flickr © jonathan-grado

her brain gates out
95%
of the information
flickr © helgabj

ATTENTION
is
your
biggest
COST
flickr © hervoices

http://www.google.com/trends/explore#q=gangnam%20style
Google Search Trends:
“Gangnam Style”
www.GrahamDBrown.com
awareness is not a sustainable
way to build brands

when the Superbowl’s over…
it’s back to business as usual

Apple: <1% of revenues spent
on Advertising!

flickr © kozan
so, is it time to stop the ad
agency circus?

if you want to influence youth
in 2015, don’t advertise…

Youth don’t wake up
thinking about BRANDS
anymore...
flickr © commonbond

Superbowl Advertising: Are Young People Paying Attention? (Total Youth Research)

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Superbowl Advertising: Are Young People Paying Attention? (Total Youth Research)

1. Superbowl Ads: are young people paying attention?

2. it’s that time of year again

3. but only 1% actually trust ads!

5. is it time to face facts?

9. http://www.google.com/trends/explore#q=gangnam%20style Google Search Trends: “Gangnam Style” www.GrahamDBrown.com awareness is not a sustainable way to build brands

10. when the Superbowl’s over… it’s back to business as usual

11. …sharing brand experiences

12. sharing feelings not brand stories

13. Your brand is what people say about you when you’re not in the room - Jeff Bezos, CEO Amazon

15. Apple: <1% of revenues spent on Advertising!

17. if you want to influence youth in 2015, don’t advertise…

19. …but why spoil the party?