36. "Radical breakthroughs for the benefits of humanity" Xprize
"Organize the world's information" Google
"Ideas worth spreading" TED
"Make invention accessible" Quirky
“Positively impact one billion people” SU
“Open Happiness” Coca Cola
Uniquely yours
Highly Aspirational
Neither narrow nor technology specific
Aimed at Heart & Mind
Declared with sincerity & confidence
strong MTPs
37. why an MTP?
// Power of Pull – So Aspirational that a community forms
// Helps attract and retain talent
// Changes the organizational focus from internal politics to external impact
// Helps organize and keep focus during rapid growth
69. Reading list:
•ExO Book – Salim Ismail
•Abundance – Peter Diamandis
•Yu Kai-Chou on gamification
•The Alliance – Reid Hoffmann
•Valve Employee Handbook
•Hard Thing About Hard Things – Ben Horrowitz
•Zero to One – Peter Thiel
•Clayton Christensen – of course you need to read his books
•Exponentialorgs.com – rate your own company