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If you build a
community, you won’t
become a commodity!
“
Lloyed Lobo
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+110k subscribers, +100 events/ year including webinars, dinners, meetups, and conferences generating huge
brand value and word of mouth leads, funded through sponsorships, run by volunteers, pro
fi
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Community-led growth
Featured In
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Everyone’s
looking for a
growth hack…
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Signs you’re not ready to grow
1. No Ideal Customer. People don’t come to
your product to get a specific job done
2. Poor Retention. People don’t keep
coming back to your product anytime
they want to get that job done
25. Align around purpose,
vision, mission, values
“
Rule #2
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Get people excited to become the co-
author of a massive impact
28. Serve one audience
exceptionally well
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Rule #3
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Focus will give your messaging clarity
that will lift the conversion
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Thinkabout…
• Who are your customers (title, industry, geo, etc.)?
• What are the key outcomes they’re looking for?
• What are the tasks to get to those outcomes?
• How do they do those tasks today?
• What are the unnecessary steps? How can you
reduce them?
• What does the delighted state look like?
33. “If you can get even a
single distribution channel
to work, you have a great
business. If you try for
several, but don’t nail one,
you’re finished. So it’s
worth thinking real hard
about nailing one channel.”
- Peter Thiel, Cofounder, PayPal
& top VC
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HOW?
1. Allow members to create value for each other
✓ Rally them around a purpose
✓ Member run events, socials, masterminds, fundraisers
2. Be the matchmaker to engage your community members
✓ Curate and facilitate connections
3. Put barriers to make it difficult to enter your community
✓ Member driven recruitment/ interview process
✓ High bar means high quality and serious participants
41. Reward your best champions
“
Rule #9
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43. Make your
community sticky
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Rule #10
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The more I engage the better it gets or the more I
engage, the more I lose if I were to leave
44. New followers/ follows
+ investment in your
identity makes it sticky
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Thinkabout…
Stage State Conversion % Estimated Value
Acquistion How do you find them?
Acquistion How do you get them to try it?
Activation Do they stay?
Retention Do they keep coming back?
Revenue Do they pay?
Referral Do they bring their friends?
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TAKEAWAYS
1. Start with one - Practice or Product community
2. Great communities have great alignment
3. Serve one audience well
4. Pick an aggressive goal
5. Nail then scale - 1 customer, 1 channel, 1 offering
6. Get people to "aha" moment right away
7. Incorporate multiple sense to delight
8. Involve your community
9. Reward your champions
10. Make your community sticky
11. Show up consistently
12. Measure and Monetize
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iscin elit. Suspe disse place rat, felis in biben dum trist ique, lectu
magna fini bus dolor, ut sagit tis nibh lorem in massa. In eget purus et
torto lobor tis auctor non vel ex. Cura bitur ac ultri cies enim. Nulam
dictu massa id neque ornar, vel ornar diam pulvi nar. Integer vitae
vesti bulu enim.
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If you build a
community, you won’t
become a commodity!
“
Lloyed Lobo